How To Predict Inbound Marketing Results. If You Ask The Right Questions, Predicting Inbound Results Is Doable Everyone and anyone associated with inbound marketing is seeking the Holy Grail. How do we know what to expect and when to expect it? What results will we get from our inbound marketing effort? Should we expect a 10% increase or a 20% increase? If we blog more, will we be able to achieve 35%?
Everyone wants to know. This is by far one of the most challenging aspects of inbound marketing, but probably not for the reasons you might expect. But, what we don’t know is how these tactics will respond for your specific business, your specific industry and your specific target prospect, and we don’t know how you’ll be as a student of inbound marketing. Are you going to be patient? So, if you understand that no two inbound programs are exactly alike and what works for one company might not work for every company, here are some ways you can attempt to predict results from inbound marketing.
Blogging Drives Visitors. 100 Tools Every Marketer Should Know. As digital marketers, we all know that the right tools can make a big difference. They can increase our efficiency, help us collaborate, and organize everything that’s going on. With the help of these tools, we can do our jobs better. That’s why we’ve curated 100 awesome marketing tools you should know. These tools can help you manage projects, collaborate with your team, amp up your content efforts, increase your social media savvy, and so much more. Project management These tools will help you organize and manage projects.
Team communication These tools will help you communicate and collaborate with those in and outside of the office. Slack – Slack is a modern chat tool that brings all your team communication together. Calendars and appointments These tools will help you seamlessly create calendars, appointments, and meetings. Calendly – Scheduling meetings over email can result in a lot of back and forth. Search engine optimization (SEO) Content marketing Writing & content creation Live chat. 7 Technology Companies with Killer Video Marketing Strategies. With the continuous rise of inbound and content marketing, companies are looking for great video content to use in every step of their buyers' journey.
What does this mean for 2015? Success will be less about quantity and more about quality—since everyone is jumping on the video marketing bandwagon, companies will need to set themselves apart by creating higher quality, more interactive strategic videos. Let's take a look at a few early adopters of video marketing. Here are seven technology companies already doing video marketing the right way! 1. GoToMeeting is such a straightforward service. 2. HubSpot, the Content Optimization Platform (COS) we all know and love, has been using video marketing for a long time. HubSpot not only uses video to explain who is behind the brand, it also uses video to educate customers on inbound marketing and how to use the brand's products. 3. 4.
Salesforce also has some fantastic customer success stories, like this one here: 5. 6. 7. The Takeaway. How to Make SaaS Inbound Marketing Work for Multiple Personas. When your SaaS product gets into the hands of the right people, it can make a huge difference for them. You’ve seen it. If you can get those people who really need what your software can do to the point of trying it out, then the hardest part of your job is done.
You already know inbound marketing can help with that, but there’s still one big problem: The “right people” for your product don’t fit neatly into any one category. Maybe your software is equally useful for B2C and B2B customers, or maybe it can serve different but equally valuable purposes for different demographics. You want to make sure your SaaS inbound marketing campaigns are designed with your audience top of mind, but how can you make sure you reach everyone with relevant information when their needs and concerns are different? While it’s tricky, it can be done. 1. When companies start building out personas, it can be easy to go overboard. 2. 3. That shouldn’t be surprising. 4. 5.
This is important for two reasons: 6. 5 Home Page Copy Fails that Drive Prospects Away. Your website’s home page is a lot like an online dating profile. You painstakingly pore over the copy and design, making sure each element shows your company in the best possible light. You strive to capture all of your most attractive qualities. It’s a balancing act: You need to appear capable and enthusiastic, but not desperate or overzealous. And much like a hopeful Tinder user, you have mere seconds to persuade a browser to investigate further. Also, like a dating profile, your home page can be your company’s biggest turn-off to potential prospects. Here at Kuno Creative, we’ve discussed some of the least attractive home page design features. Today, we’re going to take a look at the most common copy fails that will increase bounce rates and drive your audience into the arms of your competitor. 1.
Don’t be that guy. Your prospects are visiting your website to learn more about your company—but they’re also researching how you solve problems and create success for your customers. 2. 3. Inbound Marketing Blog | Kuno Creative | Video Marketing. Why Smart Inbound Marketers Choose Growth-Driven Design. Pretend for a moment that your website is a living, breathing person. A sales rep. Your most active and enthusiastic sales rep. Now let’s say that this sales rep is out in the field, marketing your product or service to potential customers, and he’s communicating stats and specs from two years ago. Stats and specs that pale in comparison to your competitors’ current offerings, a fact that is confirmed easily by a quick Google search. How can he expect to bring in clients when his data is so outdated? That is exactly what is happening when you allow your website to remain unchanged for (on average) 1½ to two years.
“But website redesigns require more resources than almost any project!” But see, you’re considering the process associated with traditional website design. So, What is Growth-Driven Design? A great question. Conversely, in GDD, your individual users determine how you tackle the project. GDD is a phased approach. Phase 1: Strategy + Launchpad Website Who is your audience? Great! Inbound Marketing Blog | Kuno Creative | Inbound Marketing.
More Inbound Marketing Blog Posts Posted byCarrie Dagenhard As content creators, we have no choice but to remain humble because every time we publish an article, it’s one of 2 million blog posts being published on the same day. Sure, we possess plenty of SEO know-how and a knack for delivering information in a way that’s entertaining and interesting. But, after vehement denial, mini breakdowns and tearful calls to our moms, we content creators have had to accept a difficult truth: Our talent alone isn’t always enough to generate leads. This doesn’t mean we’re throwing in the towel, though. Far from it, in fact. Content is still one of the leading drivers of conversions and overall revenue and, thanks to consumers’ love for innovation and wit, becoming even more important. But how we get the right content to the right people at the right time is evolving.
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