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How To Predict Inbound Marketing Results. If You Ask The Right Questions, Predicting Inbound Results Is Doable Everyone and anyone associated with inbound marketing is seeking the Holy Grail.

How To Predict Inbound Marketing Results

How do we know what to expect and when to expect it? What results will we get from our inbound marketing effort? Should we expect a 10% increase or a 20% increase? 100 Tools Every Marketer Should Know. As digital marketers, we all know that the right tools can make a big difference.

100 Tools Every Marketer Should Know

They can increase our efficiency, help us collaborate, and organize everything that’s going on. With the help of these tools, we can do our jobs better. That’s why we’ve curated 100 awesome marketing tools you should know. These tools can help you manage projects, collaborate with your team, amp up your content efforts, increase your social media savvy, and so much more. 7 Technology Companies with Killer Video Marketing Strategies. With the continuous rise of inbound and content marketing, companies are looking for great video content to use in every step of their buyers' journey.

7 Technology Companies with Killer Video Marketing Strategies

What does this mean for 2015? Success will be less about quantity and more about quality—since everyone is jumping on the video marketing bandwagon, companies will need to set themselves apart by creating higher quality, more interactive strategic videos. How to Make SaaS Inbound Marketing Work for Multiple Personas. When your SaaS product gets into the hands of the right people, it can make a huge difference for them.

How to Make SaaS Inbound Marketing Work for Multiple Personas

You’ve seen it. If you can get those people who really need what your software can do to the point of trying it out, then the hardest part of your job is done. You already know inbound marketing can help with that, but there’s still one big problem: The “right people” for your product don’t fit neatly into any one category. 5 Home Page Copy Fails that Drive Prospects Away. Your website’s home page is a lot like an online dating profile.

5 Home Page Copy Fails that Drive Prospects Away

You painstakingly pore over the copy and design, making sure each element shows your company in the best possible light. You strive to capture all of your most attractive qualities. It’s a balancing act: You need to appear capable and enthusiastic, but not desperate or overzealous. And much like a hopeful Tinder user, you have mere seconds to persuade a browser to investigate further. Also, like a dating profile, your home page can be your company’s biggest turn-off to potential prospects. Inbound Marketing Blog. Why Smart Inbound Marketers Choose Growth-Driven Design. Pretend for a moment that your website is a living, breathing person.

Why Smart Inbound Marketers Choose Growth-Driven Design

A sales rep. Your most active and enthusiastic sales rep. Now let’s say that this sales rep is out in the field, marketing your product or service to potential customers, and he’s communicating stats and specs from two years ago. Stats and specs that pale in comparison to your competitors’ current offerings, a fact that is confirmed easily by a quick Google search. Inbound Marketing Blog. More Inbound Marketing Blog Posts Posted byCarrie Dagenhard As content creators, we have no choice but to remain humble because every time we publish an article, it’s one of 2 million blog posts being published on the same day.

Inbound Marketing Blog

Sure, we possess plenty of SEO know-how and a knack for delivering information in a way that’s entertaining and interesting. But, after vehement denial, mini breakdowns and tearful calls to our moms, we content creators have had to accept a difficult truth: Our talent alone isn’t always enough to generate leads. This doesn’t mean we’re throwing in the towel, though. BLITZ on Vimeo.