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8 proven writing tips that can help you write amazing texts. You may not be a professional writer. Yet no matter what type of profession you are in, chances are you will need to write something on a professional level at one time or another. Examples include: articles, web content, reports, emails, cover letters and resumes. In this article freelance writer, speaker, and writing coach Suzanne Lieurance provides you with general writing tips you should consider no matter what type of writing you need to do. Seize this opportunity to improve your overall writing skills. Tip #1: Know your audience For any type of writing, from novels to business reports, the first thing you need to do is identify your audience; the people who will read your work. Tip #2: Know your purpose for writing You should also identify your purpose for writing for your audience.

Tip #3: Decide on structure As you’re planning your writing project, decide on the best structure for it. Tip #4: Write simply For the most part, the best writing is easy to read and easy to understand. Écrire Pour le Web | Contenus et canaux web. Why content marketing doesn't work and what you can do about it » Informly. I’m going to fill you in on something scary. For most people, content marketing does not work. In this post I’ll explain why and show you step by step how to create content that does (i.e. content that drives opt ins, leads and revenue to your business).

Research on why content marketing does not work In a recent Content Marketing Institute (CMI) survey of 1,400 companies they found that only 36% regarded their content marketing as effective! Damn that’s a pretty low number and I’m committed to ensure that by the end of this post you will be able to count yourself in the small group of people who are doing content marketing that does work. There are some more alarming results in the research including: This year less companies are using their content to generate sales (isn’t that what we are here for?) P.s. My internal research (of bloggers and content marketers in my audience) shows me the same thing where: So to summarise the research. Define a goal Headlines Here’s a pro tip. Copy Design. Ecrire pour le web, les internautes et le referencement naturel. Rédaction web et référencement : conseils, tutoriels, méthodes, actualités. Cette rubrique est dédiée aux techniques de rédaction web orientée référencement (SEO) : vous y trouverez de l’actualité mais aussi des conseils, des astuces, des tutoriels sur les meilleures solutions pour bien rédiger pour le web.

Vous pouvez vous abonner par email (newsletter) ou par RSS et me suivre sur Twitter, Facebook ou Google+. Si vous appréciez cette rubrique, dites-le en cliquant sur ces boutons Dans : Ecrire pour le web et le référencement - Par Olivier Duffez, le 5 janvier 2012 Cet article a pour objectif de tordre définitivement le cou à la croyance de l'existence d'un indice de densité de mots-clés idéal pour le référencement... Je donne de nombreux arguments qui me semblent convaincants ! Utilisez plutôt des techniques sérieuses d'optimisation éditoriale du référencement !

Dans : Ecrire pour le web et le référencement - Par Olivier Duffez, le 8 mars 2011 Dans : Ecrire pour le web et le référencement - Par Olivier Duffez, le 24 septembre 2010.