La création de lien dans un monde post Pingouin. 7 Uncommon Best Practices for the Google Display Network. The Google Display Network (GDN) can be a huge boon for you as an advertiser if you know how to take advantage of it. There are plenty of articles out there about best practices for the GDN, but there are some things they don’t mention that I consider musts. 1. Use Mixed Targeting Adding two types of targeting does not grow your audience size. It accomplishes quite the opposite, actually. 2.
Whether you use bidding rules you set up and manage yourself, or you use one of Google’s Conversion Optimizer settings, I’ve always found it beneficial to use some sort of automated bidding strategy. 3. Here, I mean control your audience at an ad group level. Create multiple ad groups targeting the same interest category, but have each ad group use a different group of keywords. 4. This is mostly a decision based on ease of management. Bonus Tip: Always set minimum bids about 25% higher initially for image ads. 5. Bonus Tip: Run this report for long-term as well as short-term performance. 6. 7.
200 critères de pertinence de Google. An SEO’s Ultimate Post-Penguin Checklist [INFOGRAPHIC] What backlinks are safe to have after Google’s Penguin update? This question is being asked today by many. And, as Google’s link warnings wouldn’t stop, some people decide to demolish backlinks to their site or even dispose of the “bad” site altogether. However, radical action only means that one doesn’t have the expertise to do a Penguin-savvy inventory of their site and to dismantle only those links which stand in violation with the new standards. In most cases, this is a better option than starting from scratch. From the infographic below, you will learn: How to perform a Penguin-savvy backlink audit.How to make sure your on-page SEO meets Google’s quality guidelines.How to detect a negative SEO attack early on.
Aleh Barysevich is Marketing Director at Link-Assistant.Com, the company that makes SEO PowerSuite (website promotion toolkit) and BuzzBundle (social media software) for bloggers, webmasters and online marketers. [Infographic] Google's 200 Ranking Factors. There’s no doubt that Google’s algorithm is more complex — and volatile — than ever. The days where SEO was all about meta tags and backlinks is long gone. Google now uses at least 200 ranking factors in their algorithm, including social signals, user-interaction signals, and trust. If you’d like a bird’s eye view of these factors, then this infographic by Entrepreneur.com and Backlinko may give you some much needed perspective. The piece covers all of the known 200 ranking signals that Google uses to rank sites and pages. However, it’s important to note that many of these aren’t proven or official ranking signals.
Either way, I’m sure you’ll learn something new (even if you’re an industry veteran). Having said that, enjoy this excellent infographic. Which ones will you implement into your business? SEO : ce que Google n'aime pas voir. Google/SEO. Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company. Back in the day, guest blogging used to be a respectable thing, much like getting a coveted, respected author to write the introduction of your book.
It’s not that way any more. Here’s an example unsolicited, spam email that I recently received: My name is XXXXXXX XXXXXXXX and I work as a content marketer for a high end digital marketing agency in [a city halfway around the world]. If you ignore the bad spacing and read the parts that I bolded, someone sent me a spam email offering money to get links that pass PageRank.
Ultimately, this is why we can’t have nice things in the SEO space: a trend starts out as authentic. So stick a fork in it: guest blogging is done; it’s just gotten too spammy.