Avent. Corpore sano. Mass-customization. Flexicare centers. MARKETING TO WOMEN ARTICLES « She-conomy. Some of the best online articles relating to marketing to women. These articles feature tips, trends, tactics, tools to help guys market to women. The female car buyer – She’s invisible – but she buys 30 million cars a year Research says women buy 50% of all cars sold. But women are so uncomfortable buying cars that over 77 percent of them plan to take a man with them when they go to the dealership. Marketing to Women the Nike Way An overview of how the company successfully shifted its focus on male athletes to include more of an emphasis on women and the key factors in effectively penetrating this new market. Can Marketing to Women Become More Compelling for Men? How does “marketing to women” become compelling for men (especially those in traditional industries) who just don’t see it as relevant to their success? Ladies First Do companies need to single women out in their marketing efforts?
7 Powerful Insights for Marketing to Women Marketing to Women: More Than a Media Buy What Do Women Want? How a Woman Spends Her Money. Women's increasing buying and decision-making power is the driving force behind many of today's big retail trends, says Michael Silverstein, a director at Boston Consulting Group and co-author of Trading Up: The New American Luxury. Two of the biggest such phenomena, he believes, are home-improvement fever and the "mass luxury movement," whereby even middle-income consumers are buying designer names once accessible only to the affluent.
Silverstein points out that although more females than ever are working outside the home, 75% of housework is done by women. These busy women, earning their own money, are now inclined to buy things they might have once considered extravagant -- say, a $5,000 Viking cooking range vs. a $400 model from Sears (S ), or a $300 leather Coach (COH ) handbag vs. one that costs $50. Silverstein recently spoke with BusinessWeek Online reporter Pallavi Gogoi about why and how the female consumer is changing the world of products and marketing. ) and Jaguars (F.
She-conomy. Female Business Owners « She-conomy. Male Marketers: Are You Attending the 10th Annual Marketing to Women Conference? Posted on April 11th, 2014 by sheconomy Guys, are you serious about finding, reaching, understanding and connecting with the highly sought after diverse, female audience? My advice? Consider attending this worthwhile event. Oh…. and that doesn’t mean sending the little lady in the office. More and more, women are moving into CEO, CMO and entrepreneurial roles. And these women understand the importance of selling to the female customer. Read More… Filed under: Advertising to Women During Recession, Buying Power of Women, Connecting with Women, Female Business Owners, Marketing to "Green" Women, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Marketing-to-Moms, Targeting Women | No Comments » Fewer Women in Tech Impacts Marketing to Women Posted on April 6th, 2012 by sheconomy Read More… Marketers, 80 Percent of Pinterest Users Are Female.
Posted on March 15th, 2012 by sheconomy Read More… Guys, Could Marketing To Women Be As Simple As Playing A Game? J. Posted on November 11th, 2009 by sheconomy A new study released this week from Q Interactive and Social Media World Forum reveals that women are actively engaging with brands as they play some of their favorite online games. FarmVille has nearly 64,00,000 active monthly users on Facebook alone.
And according to market research firm, Think Equity, the $720 million online social-gaming market is expected to at least double to over $1 billion by 2010. For brands wanting to connect and partner with women, online games are far from child’s play. Brands and Women are Partners in Gaming and App’ing The study investigated how brands and women intersect during social media gaming and app’ing and found brands are an important partner: “As brands seek relevant and natural ways to shake hands with women via social media, the gaming and application marketplace holds tremendous potential to integrate in a consumer-friendly, meaningful way,” said Matt Wise, President, Q Interactive.
Like this: Retooling Home Improvement. Of Gadgets and Gender. By Pallavi Gogoi Five years ago, Samsung Electronics wanted to test how its phones, TVs, and home-theater systems would be received by consumers. So it showed them to focus groups comprised of its target consumer: Adult males, aged 25 to 50. The makeup of these groups has changed since then -- they're now 50% women. "We now recognize that the female consumer is influencing, if not controlling, 50% of all consumer-electronic purchasing today," says Jonas Tanenbaum, senior marketing manager of flat-panel displays for Samsung Electronics America in Ridgefield Park, N.J.
SHARPER ON PRICES. ) started using female voices in its radio and TV advertising. Indeed, companies across America that make and sell flat-panel TVs, digital cameras, and computers are rapidly rethinking how they design, produce, and market to their consumers. Recent research from the Consumer Electronics Assn. shows that women spend $50 billion and buy almost half of all electronic goods sold in the U.S. Member Reviews. Workforce Developments: 'Mancession' or 'Sheconomy': The decline. This past year I have observed the growing use of a new word to describe the recession - "mancession" - a neologism the New York Times blog Economix has adopted to describe the phenomenon of an unprecedented growing gap between male and female unemployment rates. (I could find no earlier attribution or source for the term, but invite you word mavens out there to find one.)
According to the latest from the Bureau of Labor Stats,"the gap in the male-to-female jobless rate is at a record high: 2.4 percent — 10 percent for men and 7.6 percent for women. " I don't really like the term mancession, and offer "sheconomy" as an alternative view that accurately describes women's labor force participation in occupations that are not as hard hit by the recession. Dr. Mark J. Catherine Rampell of the Economix blog tells us "that recession has disproportionately hurt men, who are more likely to work in cyclically sensitive industries like manufacturing and construction.
Pico-projectors.