Statistics: Mobile Marketing | Marketing Land. Apr 11, 2014 at 6:16pm ET by Greg Sterling A trio of reports sheds new light and visibility on how TV and digital video viewing habits are changing with social media in the multi-platform era. Viewing habits are shifting dramatically in large part because of on-demand viewing and the availability of programming across screens. According to the Ooyala Global Video Index (for Q4 2013), based on behaviors observed across its network of video publishers, smartphones and tablets are grabbing a larger share of video viewing time.
The report looked video consumption on connected TVs, video on PCs, tablets and smartphones. Related Topics: Channel: Video | Google: YouTube | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Statistics: Social Media Apr 11, 2014 at 10:22am ET by Greg Sterling The strategic importance of apps is now self-evident, with roughly 90 percent of mobile internet time being spent there, according to Nielsen.
Mar 31, 2014 at 3:41pm ET by Ginny Marvin. 65 percent of US smartphone shoppers prefer to use mobile Web to mobile apps for shopping. Is that shocking? It shouldn’t be. Submitted by Editor on 14 May, 2013 - 20:04. A recent survey by Google of 1,500 smartphone shoppers (i.e. smartphone users who used their devices for shopping purposes) in the US, found the majority preferred to use mobile Web above mobile apps when researching products and prices in-store. Shoppers have always shopped around for the best deal and any retailer that thinks they won’t use their mobile device to do that – whether they are in-store or not – is living in cloud cuckoo land.
No matter how good your physical store, consumers can leave and check out the competition. No matter how good your app, consumers can leave and check out the competition. Mobile Web v mobile app What is more interesting, perhaps, is how these smartphone shoppers perform these tasks i.e. via mobile Web or mobile app. Some shoppers might use native apps to conduct their retail research, but most won’t.
What about a price-comparison app or a search app? The same is true for mobile advertising. Survey results: Q. Taking the mobile bull by the horns. What’s working in mobile advertising — and what might work in the future. As Mary Meeker, the Queen of the Internet, made clear earlier this year, mobile is on the wrong side of a monetization gap. While consumers are spending more and more time on mobile devices, advertising revenue there is still lagging well behind traditional online — some $30 billion was spent in online advertising last year in the U.S. vs. $1.6 billion for mobile ads.
Ad rates on mobile are 5 times lower than on desktop. Advertisers are expected to chase the eyeballs to mobile, though to what extent and how quickly is unclear. Mobile presents particular challenges for advertisers because they don’t have the same retargeting tools (like cookies) that they have online, the screens are smaller, and ads have the potential to be more intrusive than on the desktop. Whether mobile ads ever catch up to online advertising in revenue will have huge ramifiations for big companies like Facebook, Twitter and Pandora whose audiences are rapidly shifting to mobile devices.
Search advertising Other. Mobile Interaction Metrics: Addressing the 'Fat Fingers' Problem. Joe Laszlo | January 16, 2013 | 1 Comment inShare46 It's time to start improving mobile ad interaction metrics, particularly doing more to filter out accidental and non-human interactions. As we kick off the year of mobile measurement, it's especially critical to consider the state of measurement of ad interactions. Interaction rates are an important category of engagement metrics, and a vital way to judge whether creative and media plans are working. There are two big challenges to this aspect of mobile measurement: The need to avoid the easy, least-common-denominator "click-through" as the metric of choice, in favor of metrics more reflective of the array of interactions in mobile.The need to make sure that the numbers are trustworthy and reliable.
Problem two is serious: one widely quoted statistic says that up to half of mobile ad interactions are accidental - due to "fat fingers" rather than actual consumer interest. The list of mobile interactions to measure is lengthy and evolving. The changing landscape of app discovery. [The explosive growth of app ecosystems is creating serious bottlenecks in app discovery that only popular apps can overcome. Having 700 thousand apps is great for platform vendors, but not so great for developers, whose apps are lost in the heap.
Andreas Pappas takes a look at the app discovery problem and considers whether social discovery is a better solution than the alternatives available today] This article is also published in our newly launched Developer Economics Portal – where you can find more solutions to the app discovery issue. One of the greatest marketing challenges facing developers is being discovered, i.e. breaking through app store congestion and in front of user eyeballs. With Google Play and App Store now reporting over 700 thousand listed apps, browsing through these is ineffective, if at all possible. In fact, large app stores and the entire mobile application space are increasingly resembling the web when it comes to discovering content: it’s a jungle out there. Push Messaging & Push Marketing Solutions | Urban Airship. 2013 Global E-Commerce Trends: More Personal, More Mobile, More Channels.
2012 was a great year for e-commerce, for both consumers and marketers alike. And from the looks of it, 2013 is shaping up to be even better. In 2012, consumers who were once wary of virtual buying, continued to increase their spending online, where they’ve discovered that better optimized and personalized sites are starting to offer them a richer, more relevant online experience. Marketers, once dependent on gut instinct and guessing games, now use easy-to-use, sophisticated tools to create sites driven by real-time user behaviors and data. But as much as e-commerce has evolved, 2013 promises to be full of even more great leaps forward for consumers — and for the online businesses that serve them. Thanks to smarter marketing and better technology, 2013 just might be the year we see a real shift in how close consumers and companies can really become.
Trend 1: True, Real Time Personalization, for Everyone Personalization is not new, but its widespread popularity is. Trend 2: Mobile Grows Up.