9 Tools That Help Us Drive Higher Quality Traffic. When it comes to selling products & services online – the QUALITY of your traffic is much more important than the quantity. In today’s blog post I will share with you my favorite tools for driving high quality traffic and a lot of it! When we’re talking about the “quality” of your traffic, we’re talking about: Buyers intent – are these buyers? Demographic match – is this traffic your actual target audience? If we get 50 comments on this post, I will release 2 more of my favorite webites and tools to drive more traffic! 1. First and foremost, Google analytics is absolutely crucial in driving quality traffic. 2. After tracking, you need to make sure you’re doing your market research. 3. The thing that really sets apart top tier internet marketers and the rest of the crowd is simply this: split testing to increase conversion rates. 4. Another tool in optimizing websites – Clicktale and Crazyegg give you in depth information on how your visitors behave when they get to your website. 5. 6. 7.
Which Content Marketing Tactics Get the Best ROI? In an environment in which consumers’ attention is increasingly fragmented, the idea of using content to capture interest and engagement is catching on among marketers. Compelling content can help marketers tell a story, but it can also be cumbersome—and expensive—to create. So which content strategies are generating attractive return on investment (ROI) for marketers? The most cost-effective content types are articles, video and white papers, according to a January 2013 study of marketing decision-makers worldwide conducted by CopyPress, a software company specializing in content marketing tools. In particular, marketers were most widely satisfied by the ROI from featured articles, with 62.2% saying they provided some of the best content ROI.
Video was also a content strategy cited by 51.9% of marketers for having among the best ROI. CopyPress also found further evidence of a shift in attention toward content marketing.
CPM Advertising ROI Calculator - SEO Tools - Search Engine Optimization, Google Optimization. TNS | What we do. Mail. Events. Holiday Content Marketing. Content Marketing. Marketing Glossary. Data. Marketer Associations. Newsletters. Part 3: An Email Marketing Plan Template. Welcome to the third lesson in the email marketing series. Today, we'll set up a template email marketing plan (one that is simple to follow and understand) before diving headfirst next lesson into a bunch of advanced email marketing strategies and tactics. Last time, I started off with saying that people shy away from email marketing because they don't know how to do it. Almost as bad is the lack of an effective plan. In fact, there are so many questions to ask in email marketing before you send out even one issue of your newsletter because of what's at stake – thousands of dollars in profits, your company's reputation, customer confidence – that its no surprise to see big companies spending a lot of money just to get email marketing right.
So…what does an email marketing plan consist of? A strong content base. Let's look at each individually. A major debate in email marketing is the question of frequency – how often should you send out your newsletter? That's all for today. Research Methodology. Publishers Guide to Ad networks | Xenyo. 30 Places to Find Open Data on the Web. Finding an interesting data set and a story it tells can be the most difficult part of producing an infographic or data visualization. Data visualization is the end artifact, but it involves multiple steps – finding reliable data, getting the data in the right format, cleaning it up (an often underestimated step in the amount of time it takes!)
And then finding the story you will eventually visualize. Following is a list useful resources for finding data. Your needs will vary from one project to another, but this list is a great place to start — and bookmark. 1. Government and political data Data.gov: This is the go-to resource for government-related data. 2. These are the places that house data from all kinds of sources. 3. Usually, the best place to get social data for an API is the site itself: Instagram, GetGlue, Foursquare, pretty much all social media sites have their own API’s. 4. 5. These three sites have comprehensive information on teams, players coaches and leaders by season.