Content Syndication: A case for why it works. | Brownell Furniture. Introduction Because I can only produce a handful of finished furniture projects a year, I’m limited in what I can actually showcase as new posts for my site. So instead, I rely on the content associated with a broader range of my woodworking experiences. With a bit of planning, this content becomes the blueprint for defining who I am online. The content I create and publish is a direct reflection of my own personal brand, Brownell Furniture, and in-turn, drives how people come across my site through a wide range of search terms.
The same principle of “getting found” applies as much to the biggest consumer brands as it does to my puny little woodworking blog out of Cincinnati. Content: The Magic Elixir Google loves original, relevant content – or at least their search algorithm does. An otherwise limited universe of search demand can be enhanced through a marketing strategy known as Content Syndication. My Content Syndication Experiment The impact of content syndication on driving traffic. Marketers Look to Solve the How and Why of Content Creation | News. Quartz.
Apple’s iPad mini release is a reset for the tablet industry. You really can’t top Apple’s Think Different campaign of yesteryear, but Amazon’s “We’re the re-inventors of normal,” is a clever, albeit poor man’s offshoot. Then Bezos follows that up with a glowing description of the Kindle Fire HD, and punctuates the whole pitch with “Hey normal, take that.” Normal = Apple? Bezos doesn't say. Likewise, Apple CEO Tim Cook didn't get brand specific when he tweaked competition from Android devices more generally to note that it seems like there’s a new tablet introduced every day.
And yet, “the iPad accounts for over 90% of the web traffic on tablets,” said Cook. Still, even though the iPad has dominated its most direct competitors in the 10-inch, $400+ space, the upstart Kindle Fire and newer Nexus 7 have been cleaning up at the low end with their $199 7-inch devices. Earlier this year Cook said he didn’t see much evidence that sales of the Kindle Fire, even in the millions, was taking away from the iPad, which remained a hot seller. Betashop. Web Journalists Hit the Road With Pop-Up Newsrooms.
This summer, journalists from community newspapers across the country will go beyond their usual web-focused networking and engage in good, old-fashioned, face-to-face contact. As part of a Digital First initiative to spur innovative local coverage, staff members from four newspapers will develop pop-up newsrooms in their respective communities. Journalists will set out in vans, immersing themselves in local suburbs and counties to increase the depth of their reporting. Earlier this year, Steve Buttry, director of community engagement and social media at Digital First, asked members of its newsrooms to submit proposals outlining new ways to approach hyperlocal coverage. In early May, 12 submissions were selected to be executed, four of which focused on the concept of portable newsrooms.
Of course, the reporters aren't abandoning social media entirely--they'll be equipped with laptops and Wi-Fi, along with audio and video equipment. Via Editors Weblog. Photo from Morguefile. YouTube Creator Blog. Content is No Longer King - Ben Elowitz - Voices. “Content is king” has been a long-lived mantra of media. And in the 1990s and early 2000s, it was true. But over the last several years, the Internet has upheaved the aphorism. It used to be that media was linear. And in that world, content and distribution were married. Until the Internet came along. Content and distribution have parted In the case of the hundreds-of-years-old media business, the Internet has fundamentally separated content from distribution. Today I can watch hundreds of South Park and Jon Stewart clips, all without a cable box — on my Apple TV, my Android phone, or YouTube on my desktop.
But wait, South Park and Jon Stewart? No; because content is no longer enough. Content isn’t the goal. When it comes to the business of media, there’s no question: advertisers don’t pay to reach content. What’s the first item in every brief from every advertiser? Media has been slow to adjust to this new dynamic. But they don’t. Who’s your Chief Audience Officer?