Communication

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‘Brutal logic’ and climate communications

Climate hawks must swoop in on public sentiment. Photo: Andrew Reding In a couple of posts last week — here and here — I laid out the brutal logic implied by the latest climate science (with credit to scientist Kevin Anderson for stripping away the rosy assumptions hiding in many of today’s common climate scenarios). To sum up: a rise in temperature of 2 degrees C (3.6 degrees F) will be extremely dangerous; a rise of 4 degrees C (7.2 degrees F) or higher could threaten civilization; the only way to avoid 2 degrees C — or even 4 degrees C — is a massive crash program that will likely involve, for the rich, industrialized countries of the world, peaking emissions in 2015 and declining them 10 percent year-on-year after that. Alarming!

http://greenallianceblog.org.uk/2010/10/26/walk-the-talk/

The art of persuasion starts with your own credibility as a messenger, as this exclusive cartoon drawn for Green Alliance shows. Although we are told that government is not in the persuasion business anymore, with advertising budgets slashed and the ‘Act on CO2′ campaign confined to the scrapheap, there is a lot more to communication than just marketing. The target of a 10% emissions reduction on the central government estate, which David Cameron announced on Day 1 in office , is a good start.