Portail de l'emploi dans la fonction publique territoriale. Image uploaded by @L2theS2theV. ‘Brutal logic’ and climate communications. Climate hawks must swoop in on public sentiment.Photo: Andrew RedingIn a couple of posts last week — here and here — I laid out the brutal logic implied by the latest climate science (with credit to scientist Kevin Anderson for stripping away the rosy assumptions hiding in many of today’s common climate scenarios). To sum up: a rise in temperature of 2 degrees C (3.6 degrees F) will be extremely dangerous; a rise of 4 degrees C (7.2 degrees F) or higher could threaten civilization; the only way to avoid 2 degrees C — or even 4 degrees C — is a massive crash program that will likely involve, for the rich, industrialized countries of the world, peaking emissions in 2015 and declining them 10 percent year-on-year after that.
Alarming! In this post I want to take a step back (sideways?) And have a bit of a meta-discussion about messages of alarm/urgency and where they fit into the climate communications landscape. Reaction to the posts has been interesting. The 10 percent threshold. Will government walk the talk on energy efficiency? | the green living blog. The art of persuasion starts with your own credibility as a messenger, as this exclusive cartoon drawn for Green Alliance shows. Although we are told that government is not in the persuasion business anymore, with advertising budgets slashed and the ‘Act on CO2′ campaign confined to the scrapheap, there is a lot more to communication than just marketing.
The target of a 10% emissions reduction on the central government estate, which David Cameron announced on Day 1 in office, is a good start. But most people don’t come into contact with the central government estate. To be credible and visible this target needs to be extended across the country to all areas where government has control and where people hang out. This is particularly relevant to the coming roll-out of the new Green Deal, which will be the first time many people have direct interaction with a climate change initiative. Experience affects us much more than words, so this reduction needs to be ‘felt’ as well as talked about. Whitney & Company. How To Create An Ideavirus: No, You Go First!
Our intent is to do something completely new something that has not been done before. In essence, were trying to create and manage a long-term branded ideavirus and tribe that needs to appeal to a diverse set of communities. How do we create an ideavirus, which will capture hearts and minds for the long-term? To make it a positive, life-long, make-a-difference experience, tribe, and relationship? A (self-)help hub? The Challenge of the New The challenge of the new idea is that very few people want to go first. Try Before Buying One of the key reasons to launch an ideavirus is that you can give people a risk-free, cost-free way to check out the safety of your idea before they commit. But just as people are hesitant to be the first to buy a fancy new product, many are hesitant to try a fancy new idea. One way to do this is with testimonials.
Step By Step, Ideavirus Tactics: 1. 2. 3. 4. 5. 6. 7. 8. Step By Step, Ideavirus Strategies: 1. 2. 3. 4. 5. Green Alliance. These_Natacha_Romma.pdf (Objet application/pdf) Une galaxie d'énergies - Sircome - Site de réflexion sur la communication environnementale. C’est au travers d’une publicité placée sur le blog Dot Earth que cette campagne a attiré notre attention : Un titre : « COMMENTER. S’ENGAGER. CONSERVER. » (avec, en langue originale, une fluidité et une sonorité intéressantes : « COMMENT. COMMIT. CONSERVE. »). Commenter Cap sur le site en question : En échange, Shell affirme s’engager : « Participez au débat et Shell fera une donation pour la vie sauvage ».
Au dessus, dans le ciel étoilé, des commentaires très divers fleurissent : « Je veux faire ma part du travail et aider la Terre », « Nous avons besoin d’agir maintenant », « Coupez ! Lire des articles du New York Times Une autre rubrique permet de découvrir quelques articles publiés dans le New York Times et portant sur l’environnement ou les énergies renouvelables ; les perceptions environnementales en Asie, un réseau de recharge de véhicules électriques, un projet d’éolienne au cœur de Brooklyn... Relever un défi Protéger la vie sauvage. Universitéd'étédudéveloppementdurable.pdf - Fourni par Google Documents.
Sellthesizzle.pdf (Objet application/pdf) [pdf] Painting the Town Green. [pdf] Communiquer autour du DD - Quelle stratégie pour le Grand Lyon ?