
changing behaviours
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MINDSPACE: Influencing behaviour through public policy - Institute for Government
Update: Professor Cass Sunstein , co-author of Nudge: Improving Decisions about Health, Wealth, and Happiness , will speak at the Institute for Government on 22 March 2013. Background New insights from science and behaviour change could lead to significantly improved outcomes, and at a lower cost, than the way many conventional policy tools are used. MINDSPACE: Influencing behaviour through public policy was published by the Institute for Government and the Cabinet Office on 2 March 2010.Entretien motivationnel
Kristoffer Lundholm, Renaud Richard
Engaging Individuals to act Strategically Towards Sustainability
Seth Kahan
"With a rising interest in neuroscience, we have an opportunity, which we must not squander, to sophisticate our understanding of ourselves." – Iain McGilchrist, The Master and his Emissary For the last two decades, the model of the rational individual- ' homo economicus '- that has underpinned our faith in democracy, reliance on the market, and trust in social institutions has been consistently undermined by social psychology, behavioural economics and neuroscience. The notion of a profit-maximising individual who makes decisions consciously, consistently and independently is, at best, a very partial account of who we are. Science is now telling us what most of us intuitively sense: humans are a fundamentally social species.
Social Brain
How to Nudge Consumers to Be Environmentally Friendly
By STEPHANIE SIMON A real-life experiment in engineering green behavior unfolded recently in the nation's capital. Washington, D.C., imposed a five-cent tax on every disposable bag, paper or plastic, handed out at any retail outlet in the city that sells food, candy or liquor, effective Jan 1.This week I’m at the Behavior, Energy, and Climate Change Conference in Sacramento, Calif. Climate hawks and policy wonks spend a lot of time thinking about technology and regulation, but not nearly enough thinking about behavior and human motivation. Building a clean energy future will require not just concentrated solar and carbon caps but big changes in how people and societies do things. For insights on motivating change, let’s turn to philosopher William James: Everyone has certain behaviors they repeat over and over again, causing the same unwelcome effects. “Why do I always do that?”

