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Qui ? Louis-Pierre Pharand (en photo), Producteur Transmedia, dirigeant d' UbiWorkshop (Montréal), département de 10 personnes (2 l'an dernier). http://www.petitweb.fr/actualites/assassins-creed-demandez-la-bd-lencyclopedie-le-court-metrage/

Assassin’s Creed : demandez la BD, l’encyclopédie, le court métrage…

http://www.blogomadaire.fr/2011/01/14/promouvoir-le-contenu-transmedia/ Promouvoir le contenu Transmedia

Promouvoir le contenu Transmedia | Blogomadaire

http://www.argn.com/2010/11/jeff_gomez_reveals_secrets_to_transmedia_franchise_development_at_cinekid/#more-4458

Jeff Gomez Reveals Secrets to Transmedia Franchise Development at CineKid | ARGNet: Alternate Reality Gaming Network#more-4458

This past week, Amsterdam played host to Cinekid , the annual international film, TV, and new media festival for young people. The festival also provides separate sessions for professionals working in these entertainment media.
{*style:<b> What ? </b>*} Le transmedia est une forme de communication se faisant au travers de différents médias sous une forme habituellement narrative. Ce n’est pas une simple campagne de communication déclinée sur plusieurs supports (cross-media ou modèle 360°) mais bel et bien un mélange des genres, qui allie l’art de raconter des histoires (storytelling) aux stratégies plurimedia et à la puissance du web communautaire et participatif.

Faites entrer le transmedia planning…

http://www.e-vision.fr/blog/2011/02/19/le-transmedia/
As attendees were learning the details about Borders's bankruptcy filing, O’Reilly’s Tools of Change conference was winding down three days of programming with a slate of panels that included a look at the rise of Transmedia storytelling and presented a new generation of online literary ventures that offer a glimpse at the future of reading. http://www.publishersweekly.com/pw/by-topic/digital/conferences/article/46181-tools-of-change-2011-technology-and-the-future-of-storytelling.html

Tools of Change 2011: Technology and the Future of Storytelling