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Video: Understanding Youth with storytelling and games
June 9, 2011 by Jennifer Horn It’s one thing to inject a brand and its promotional package into platforms accessible to youth, but to actually get them to experience and live the brand is a whole other ball game. So say the speakers at yesterday’s Understanding Youth conference, a strategy magazine-hosted event in Toronto, where marketing concepts from across the social, mobile and digital media board were introduced and illustrated to attendees in an effort to understand what really drives youth to engage with a brand. A recurring podium discussion was that of gamification. Points-based gaming, such as the Facebook Farmville application, mentioned by Rajat Paharia, founder and CPO of Bunchball.com, is a key influencer in attracting and retaining users. “People love points…they can be indicators of status and seniority in the community,” he said.
Jenkins
Finding the end | Digital Discontent
How do you recognize the end of a transmedia project? Imagine yourself waking up each morning to the familiar taste and smell of your creation, you two have been together for years and you can’t remember why. These are the days you have forgotten who you were, before it began, and how you’ve ended up where you are.
As for any entertainment property, how you pitch a Transmedia project is absolutely fundamental in whether it can successfully garner support from collaborators, financiers, the press and even potential fans. Since I started this blog, I’ve had the opportunity to see pitch materials for a good number of Transmedia projects and I’d like to share a few ideas about how prospective creators can make them as compelling as possible. Note that these opinions are entirely my own and I welcome suggestions and dissenting views in the comments. Who and What is it For?
The Perfect Transmedia Pitch | Transmythology
Friday was the “digital media day” for the 2011 Kidscreen summit and included several panels directly pertinent to Transmedia. Accordingly, I want to briefly discuss each in turn. Transmedia – Passing Fad or New Reality? The first panel of the day was a lively debate focused on – as you can tell – whether Transmedia concepts are around to stay. For a 9 a.m. panel on the last day of the conference, it was extraordinarily well attended, doubtless because a lot of executives are concerned as to what degree they need to master Transmedia – if at all.
DigiMediaDay Kidscreen Summit 2011 – Digital Day | Transmythology
C'EST QUOI LE TRANSMEDIA
In 2009, I submitted my PhD on transmedia practice. It is titled Transmedia Practice: Theorising the Practice of Expressing a Fictional World across Distinct Media and Environments. Download PDF | View or Embed or Download at Scribd [ Personal introductory post here ]
PhD on Transmedia Practice
Welcome to Transmedia Talk, a podcast covering all things Story. Transmedia Talk is co-hosted by Nick Braccia, Dee Cook, and Haley Moore and looks to shed light on the topic of transmedia storytelling with commentary, interviews and tips on how storytelling is moving into the 21st century. Download | Subscribe with iTunes
Transmedia Talk 26 – Dave Szulborski Memorial Show
Do You Have a Big Stick? | if:book Australia
An if:book Australia Essay by Christy Dena Can I write across media? Yes and no.
Deep media, persistent narrative, immersive storytelling, transmedia: right now, we are experiencing a moment of radical technological change, with seismic shifts in the way that entertainment is conceived, produced and distributed. Savvy companies and producers, including the creators of Lost , Star Trek and Halo are incubating concepts that are designed captivate and interact with audiences across an array of media platforms. According to Henry Jenkins, author of the seminal text, Convergence Culture : Transmedia storytelling is storytelling by a number of decentralized authors who share and create content for distribution across multiple forms of media. Transmedia immerses an audience in a story’s universe through a number of dispersed entry points, providing a comprehensive and coordinated experience of a complex story. Transmedia narrative is the technique of conveying messages, concepts and themes to a mass audience through systemic and concerted use of multiple media platforms.
Starlight Runner Entertainment: transmedia
Webisode n°3 : et pourquoi (Transmedia New York City) » Article » Transmedia Ready, KH blog sur Owni
Content 360 - a transmedia opportunity
I’ve been attending the MIPs ( MIPTV in the spring, MIPCOM in the autumn) for six years running now; marketing our formats, building networks and relationships and keeping up with the trends in – predominantly – the television industry. The MIPs have always tried to keep up with the times – granted, mostly with more than just a glint of ”where’s the next revenue stream going to come from?” in the eye – and introduce new elements every year.Dans le cadre de la Social Media Week, une rencontre fut organisée avec des intervenants du transmédia. Petit compte-rendu Ce mercredi 9 février 2011 à 20h30 se tenait, dans le cadre de la Social Media Week, une petite conférence sur le transmédia. Je suis, par chance, arrivé assez tôt et grand bien m’en pris. En effet, on s’aperçut rapidement que les 120 personnes inscrites ne tiendraient jamais toutes au SCHMUCK, bar parisien du 8e arrondissement ne disposant que de deux salles pouvant contenir environ 40 personnes chacune, une au rez-de-chaussée et l’autre à l’étage inférieur.
Compte-rendu de la conférence « Demain : en quoi l'interaction changera-t-elle la narration ? »