BIZNESS STORYTELL
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PARIGI - Qualunque fashionista del globo conosce VentePriveé.com , il sito numero uno al mondo di vendite temporanee online. Molti meno sanno come funziona la prima Digital Media Factory europea dedicata ai new media. Nato da un'idea di Jacques-Antoine Granjon nel 2001 e diventato nel corso degli ultimi dieci anni una tra le più importanti aziende europee per fatturato e visibilità Vente Priveé ha dei numeri impressionanti: 1 miliardo di euro di fatturato nel 2010 con un tasso di crescita del +14%, 1.350 dipendenti , 6,3 milioni di utenti unici al mese e un tempo di permanenza sul sito di 46 minuti. Ma cosa rende questo sito così diverso da tutti gli altri? Perché compriamo così tanto e così in fretta? (gli italiani si sono dimostrati tra i maggiori acquirenti europei).
Alla scoperta di VentePriveé.com, dove si uniscono moda e nuove tecnologie - Corriere della Sera
L’industrie du jeu vidéo parie sur des oeuvres transmedia « StoryPlaying
Sur un marché ultra compétitif , comment faire pour vendre un jeu au-delà de sa cible traditionnelle ? La réponse du moment : faire du jeu une œuvre transmedia , avec tout autour des « compléments d’histoire » (BD, roman, jeu ad hoc sur les médias sociaux etc.). C’est en tout cas la stratégie marketing de Homefront , FPS qui sort en mars 2011 et qui était présenté, la semaine dernière, à Paris Game Week Écoutons ainsi ce que nous dit Hermen Hulst, managing director of Guerrilla Games, à propos de Killzone 3 : « I think they [the fans] do care — we get a lot of mail, a lot of ideas from the community, within story, dialogue, and characters and all these elements obviously are tied into each other. ».
Comment utiliser le storytelling ?
Conseils Marketing a le plaisir de recevoir Stéphane Dangel spécialiste en Story Telling et Webmaster de www.storytellingfrance.com . Dans cet article Stéphane nous rappelle que le Story Telling n’est pas limité à la Publicité et au Marketing. On a tendance à le mettre à toutes les sauces ce storytelling. Dans les médias, Mediapart et Rue89 sont de grands spécialistes de voir partout et dans tout du storytelling. Plus original : une banque londonienne qui écrit les instructions en argot local sur les interfaces de guichets automatiques, et là ce sont des histoires-souvenirs qui émergent forcément dans la tête et le coeur du client.
Flint Dille is the living embodiment of what is now called Transmedia. His career started by turning toys into TV Shows with G1 Transformers, G.I. Joe, Inhumanoids and Visionaries. He has designed games with Gary Gygax and written movies for Steven Spielberg. Written the Agent 13 novels, which are now in development as movies. Has twice sold game design documents as feature films (Venom: Dimension 2006) and Agent In Place (Lionsgate 2010).
The Art and Business of Transmedia Storytelling : O'Reilly Tools of Change for Publishing Conference 2011 - O'Reilly Conferences, February 14 - 16, 2011, New York
Yesterday, at the Goldman Sachs Technology and Internet Conference in San Francisco, Googler and PayPal founder Max Levchin and Benchmark GP Bill Gurley discussed “game-changing technology” and the future of the Web. Emblematic of today’s mindset, they attacked this rather large topic by comparing the strengths and objectives of Google and Facebook, using the latter’s jaw-dropping stats (500+ million users, 1 in every 13 people on Earth logs into Facebook each day) and its promotion of the social graph as a measure of what’s to come. Levchin said that Facebook is fast becoming the new social white pages, i.e. when you don’t know where someone is on the Web, you go to Facebook to find and connect with them. But, in addition to that, he says, the social networking giant is really “the rich white pages,” where you not only locate someone but have the added benefit of finding out what they like, what they read, what their favorite movies are, and so on.
Levchin and Gurley Say That Next Big Company Will Capture The Interest Graph
