Tailor Make Digital Surviving the Onslaught of the Panda & Penguin - Tailor Make Digital. The updates implemented by Google in their search algorithms have summoned a revolution of sorts in the way SEO services are provided.
Google updated the search engine algorithms with the Panda and Penguin updates in February 2011 and April 2012 respectively. Instead of the keyword-stuffed garbage being peddled previously, writers are now forced to restructure their creative strengths to provide articles that are original and provide immense value addition to the reader. The content needs to provide relevant informative and the information needs to be conveyed in an easily readable format. The Panda and Penguin updates from Google are the consequence of extensive abuse of SEO tactics by vested interests for short-term business gains. With the passage of time, the net had deteriorated into a breeding ground for phantom websites, low quality content, and completely irrelevant information.
Tailor Make Digital Local SEO Marketing - Part 3 - Tailor Make Digital. In part 3 we continue to disclose some critical factors you need to prioritise in local SEO marketing campaigns.
These points will help put your business on Google’s first page results. Also be sure to start fro Part 1 of Local SEO companies. What new companies should be looking for with Local SEO marketing. Tailor Make Digital Google Now for Improved SEO Results Later - Tailor Make Digital. Google Authorship Presents Branding Opportunity for SMBs. Google authorship has made it easier for small- and medium-sized businesses (SMBs) to get their brands in front of prospective customers, because they can now have their brand represented alongside their content within Google’s search results.
Therefore, in addition to the potential ranking benefits that Google authorship provides, it also presents a great branding opportunity. My Little Secret To Assessing Link Value. So, I was just talking with my friend Keri. and she was voicing her frustration over how too many SEOs waste a lot of their time building content and links on services that are likely to be devalued or disappear all together.
For example why the heck were so many upset with Squidoo for nofollowing links?? I mean seriously why would anyone use them to get links in the first place? This conversation got me thinking about how each SEO approaches the link building process from a different perspective, and valuing link prospects is sometimes a difficult task. Link Building: Get Relevant or Die Trying. A former member of Matt Cutts' search quality team was recently quoted as saying: "…getting a link from a high PR page used to always be valuable, today it's more the relevance of the site's theme in regards to yours, relevance is the new PR.
" Now, the importance of on-topic links and contextual relevancy is really nothing new. Google Sells Enhanced Campaign Benefits ... But Are SMBs Buying? BIA/Kelsey's Leading in Local Conference in Boston this week spotlighted Google's Enhanced Campaigns among many themes.
Its impact on mobile and local search was the focal point – following my last column, and leading up to SES New York where it will surely come up. Against a backdrop of mixed reactions to the new program, Kesh Patel, Strategic Partnership lead for Google's local channel sales division, characterized it as continued evolution into the multiscreen world that's a far cry from the one AdWords was first born into. FTC Tightens Online Disclosure Requirements. HTTP 503: Handling site maintenance correctly for SEO. Sometimes, your site will need some downtime, so you can fix things or update plugins.
Bruce Clay AU - The Value of Manual Submission in Search Engine Optimization - Natural SEO Marketing and Ranking Tips. The Directors of Bruce Clay Australia, Des Odell and Jeremy Bolt along with the President of Bruce Clay Inc, Bruce Clay are happy to announce that as of the 1st of July 2013, Bruce Clay Australia has been acquired by the Omnicom Media Group and will be known as Resolution Media Australia going forward.
Bruce Clay Australia will join the Resolution Media global search network to create a search and digital marketing business with over 70 people based in Australia, servicing existing Resolution Media and Bruce Clay Australia clients. Both Des Odell and Jeremy Bolt will remain as the joint CEO’s responsible for Resolution Media in Australia. Bruce Clay Australia was founded in 2006 in Australia by Jeremy Bolt and Des Odell. Since then the business has enjoyed significant growth delivering consulting services, training and technology into the local market.
Author information in search results - Webmaster Tools Help. Content Marketing. How Search Works - Interactive Inforgraphic from Google Inside Search. Google just published an amazing large scale interactive infographic titled How Search Works.
WP Plugins. What is SEO Cocitation? Each year SEO experts profess that SEO, as we knew it, is dead.
They describe how the old tactics don't work and introduce new concepts formed from the latest Google algorithm update. But the more things change, the more they stay the same. Yes, links still matter a great deal for achieving rankings. But some other concepts that may seem outdated are reviving. SEO cocitation was a hot topic many years ago as Google introduced anti-spam updates geared toward devaluing links from poor-quality blog networks.
Content Idea Generator.
Tools Shoot Out - SEMPDX SearchFest. To The SEO Community: Keep Sharing, Stay Humble. As I’m writing this, the area that I live in (Kansas City) is getting nailed by a tremendous snow storm. On a break, I caught up on local news and was hearing about some local tow truck companies volunteering their time to help people who are stranded on the roads. They’re pulling them out of ditches and helping them get on their way home. It reminds me, somewhat, of the SEO industry. How Low Can #1 Go? (A Ranking Study) In the days of 10 blue links, getting a #1 ranking on Google was the ultimate goal.
As advertising becomes more prominent, local and vertical results become more complex, and Knowledge Graph and other rich SERP features become more prevalent, though, a #1 ranking isn’t always what it used to be. We’ve seen a lot of anecdotes over the past year or two, but I thought it was time to ask the question – where, on average, does a #1 Google ranking appear on the page? Baidu SEO: Optimising for a Chinese Target Audience. As is common knowledge, the vast population of over 1 billion in China paves the way for fantastic consumerism which we Westerners should become involved with.
All company’s need is to be recognised in order to succeed, and the best way to do this is through Search Engine Optimisation. However, when looking to heighten your company’s SEO in China, there are a few things you need to be weary of. Although Google is a large percentage of the world’s favoured search engine, this is not the case in China. Enhanced campaigns for Google AdWords – CMX, testing and scenario building. Google AdWords is a crucial part of digital marketing. Learning to optimize your Google AdWords campaigns will allow you the freedom to craft effective campaigns and turn website visitors into website converters.
Last week, Google announced what has been described as the most significant change in Google Adwords since the advent of the auction. The three key components of the change: Advertisers will run one campaign across all devices – tablets, mobile, desktop Bids can be increased or decreased based on a number of variables – location, device, time of day Google will now report a new range of conversions including app downloads and click to call capabilities. Five sure fire ways to screw up your next digital campaign. 1. Ignore the golden ratio The golden ratio refers to how much we ask a user to do in relation to the size of the outcome they get for doing it. The more difficult, obscure or ridiculous the better. The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck. How to Make Video a Successful Part of Your Content Marketing Strategy.