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DNSBL. Reach More People and Improve Your Spam Score: Why Multi-Part Email is Important. While plain text emails may not be as flashy or attractive as HTML emails, they are a critical component of a well-rounded marketing strategy.

Reach More People and Improve Your Spam Score: Why Multi-Part Email is Important

Plain text emails are not only a great option for transactional emails, but they also serve as excellent templates for crisis communications. Most importantly, the plain-text portion of an email message serves as a back up in situations where your subscriber’s preferences or email client capabilities cannot support viewing HTML. Multi-part MIME (Multipurpose Internet Mail Extensions) bundle together a simplified plain text version of your email along with the HTML version of your email.

While the HTML version of an email message can contain colors, graphics, specific fonts and links, the plain text part is well, plain. Your formatting options are limited to title case, sentence case, all caps and basic symbols (although we have seen some impressive examples of ASCII art in plain text emails). As Tom Burke explains, HTML version. A Marketer's Guide to Getting Past Email Spam Filters. 10 Tips to Keep Email Out of the Spam Folder. At SendGrid we are very serious about email deliverability.

10 Tips to Keep Email Out of the Spam Folder

We live and breathe it each day. Similar to how Google keeps adjusting its search algorithm to provide the best results, we must also regularly adjust to ensure your non-spam email gets delivered. In this post we offer advice to help you make sure that your emails get delivered. Of course, the very best advice we can offer is to use SendGrid. Photo Credit – nobody loves spam, except possibly this person For additional information, check out our Tips & Tricks to Stay Out of the Spam Folder Guide. 1. If you are sending “any electronic mail message, the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” then you must comply with the following 7 main requirements (or face penalties up to $16,000) [5]: 2. The Magill Report. An Educational Kerfuffle in Anti-Spam Land By Ken Magill Anti-spammers have been skirmishing over the final touches of a best-practices document that has been in the works since 2004.

The Magill Report

How important was the kerfuffle to marketers? Not very. 10 Tips to Keep Email Out of the Spam Folder. The Ultimate List of Email SPAM Trigger Words. Writing the subject lines for your emails can be one of the most stressful steps of email marketing.

The Ultimate List of Email SPAM Trigger Words

Spam Filters: The Truth about Email Marketing Gatekeepers. Spam filters are curious things.

Spam Filters: The Truth about Email Marketing Gatekeepers

Ever-shifting in their discretion, the rules are always changing, sometimes in big ways, sometimes in smaller ones. But there are some rules that remain constant about spam filters, and if you keep them in mind when you write your campaigns, you'll get much better than average delivery rates, which means beating the discouraging industry standard, which sees as many as 20% of emails never making it to the inbox.

If you've ever wondered specifically which words tend to trigger spam filters, we've listed the obvious and less obvious ones. CAN-SPAM Act of 2003. The CAN-SPAM Act of 2003, signed into law by President George W. Bush on December 16, 2003, establishes the United States' first national standards for the sending of commercial e-mail and requires the Federal Trade Commission (FTC) to enforce its provisions. History[edit] The acronym CAN-SPAM derives from the bill's full name: Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003.

This is also a play on the usual term for unsolicited email of this type, spam. The bill was sponsored in Congress by Senators Conrad Burns and Ron Wyden. How do you make sure email you send programmatically is not automatically marked as spam? Spamming. An email box folder littered with spam messages Spamming remains economically viable because advertisers have no operating costs beyond the management of their mailing lists, and it is difficult to hold senders accountable for their mass mailings.

Spamming

Because the barrier to entry is so low, spammers are numerous, and the volume of unsolicited mail has become very high. In the year 2011, the estimated figure for spam messages is around seven trillion. The costs, such as lost productivity and fraud, are borne by the public and by Internet service providers, which have been forced to add extra capacity to cope with the deluge. Spamming has been the subject of legislation in many jurisdictions.[2] A person who creates electronic spam is called a spammer.[3] In different media[edit]

Email spam. An email box folder filled with spam messages.

Email spam

Email spam has steadily grown since the early 1990s. Botnets, networks of virus-infected computers, are used to send about 80% of spam. Since the expense of the spam is borne mostly by the recipient,[8] it is effectively postage due advertising. The legal status of spam varies from one jurisdiction to another. In the United States, spam was declared to be legal by the CAN-SPAM Act of 2003 provided the message adheres to certain specifications. Spammers collect email addresses from chatrooms, websites, customer lists, newsgroups, and viruses which harvest users' address books, and are sold to other spammers.

Overview[edit] Monty Python - Spam. AvoidingFpsForSenders - Spamassassin Wiki. Sections found below: General Guidelines -- These guidelines can be useful if you haven't yet sent out your email(s), and want to keep the scores low (or negative) to avoid false-positive problems.

AvoidingFpsForSenders - Spamassassin Wiki

Fixing FPs -- Your email was flagged as a spam -- how to avoid this next time Newsletter Aids -- Your newsletter is confirmed opt-in / double opt-in, never spams, and you want to gain some negative scoring traits. Other Resources -- Where else can you look for guidance? General Guidelines These guidelines can be useful if you haven't yet sent out your email(s), and want to keep the scores low (or negative) to avoid false-positive problems. Tip: Don't worry too much about specific rules within SpamAssassin. Tip: Be honest in your headers. What To Do to Avoid Being Flagged as Spam? Ensuring that your email is delivered to the inbox instead of the spam folder can be a significant challenge.

What To Do to Avoid Being Flagged as Spam?

As email spammers get smarter and find new ways to slip through spam filters, email service providers have responded by improving their spam filters. What's the good news? If you follow the rules and build a good, quality email program you will most likely not have a problem getting flagged as spam. What's the bad news?