Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success, and owner of the award winning Personal Branding Blog. In the past few years personal branding has been discussed exhaustively throughout the Net. The difference between today and over ten years ago when it was first mentioned by Tom Peters, is the rise of social technologies that have made branding not only more personal, but within reach. From the corporate brand (BMW), to the product brand (BMW M3 Coupe) and down to the personal brand (car salesman), branding is a critical component to a customer’s purchasing decision.
Personal Branding 102: How to Communicate & Maintain Your Brand Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success, and owner of the award winning Personal Branding Blog. In my previous post, Personal Branding 101, we discussed the importance of branding in this web 2.0 world, as well as how to discover and create your brand. In Personal Branding 102 we’ll discuss how you’ll communicate your personal brand, using social media tools and proven marketing tactics, and then how to sustain your future growth by performing brand maintenance. Communicating your brand This is the exciting and challenging part of the process. You’ve figured out what you want to do and have created content around it.
Dan Schawbel is the bestselling author of Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 09), and owner of the award winning Personal Branding Blog. Follow him on Twitter @DanSchawbel. Today, Twitter has roughly 6 million users and is projected to grow to 18.1 million users by 2010. With all those people, the chances for networking are endless and connecting with new people can lead to career opportunities, so it is essential that your personal brand exists on the service. Last month we showed you a step-by-step process for building your personal brand on Facebook, and today we’re going to show you how to do the same thing on Twitter. By leveraging the Twitter platform to build your brand you can showcase yourself to a huge and growing audience.
Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 09), and owner of the award winning Personal Branding Blog. With over 200 million active users, Facebook has become a personal, product and corporate branding hub. Every brand that exists on Facebook has the same core features and benefits, such as the ability to create a page, share resources, add multimedia and much more. HOW TO: Build Your Personal Brand on Facebook
Dan Schawbel is the author of the bestselling book Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 09), and owner of the award winning Personal Branding Blog. With a bad economy, more pressure at work and overwhelming competition, investing in yourself and your future is crucial. There are a lot of new trends and tricks that you can take advantage of now. 5 Ways to Take Control of Your Personal Brand Today
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Metrics to Measure Your Personal Brand | Personal Branding Blog How well branded are you? One way to find out is to use metrics – something you can measure against. The metrics below don’t necessarily measure how effective your personal brand is (go to a personal branding consultant for that), but they do measure your online visibility and engagement. 1. Do a Google search for a leader in your field. Try searching for their name, plus:
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What's your online identity?Over 122,468 people have already discovered theirs! Today, if you don't show up in Google, you don't exist. Online Identity Calculator - Results