Personal Branding 101: How to Discover and Create Your Brand. Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success, and owner of the award winning Personal Branding Blog.
In the past few years personal branding has been discussed exhaustively throughout the Net. The difference between today and over ten years ago when it was first mentioned by Tom Peters, is the rise of social technologies that have made branding not only more personal, but within reach. From the corporate brand (BMW), to the product brand (BMW M3 Coupe) and down to the personal brand (car salesman), branding is a critical component to a customer’s purchasing decision. These days, customer complaints and opinions are online and viewable through a simple search, on either Google or through social networks. There is no hiding anymore and transparency and authenticity are the only means to survive and thrive in this new digital kingdom. We can also have just as much presence as most startups and mid-size companies and products. Personal Branding 102: How to Communicate & Maintain Your Brand.
Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success, and owner of the award winning Personal Branding Blog.
In my previous post, Personal Branding 101, we discussed the importance of branding in this web 2.0 world, as well as how to discover and create your brand. In Personal Branding 102 we’ll discuss how you’ll communicate your personal brand, using social media tools and proven marketing tactics, and then how to sustain your future growth by performing brand maintenance.
Communicating your brand This is the exciting and challenging part of the process. HOW TO: Build Your Personal Brand on Twitter. Dan Schawbel is the bestselling author of Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 09), and owner of the award winning Personal Branding Blog.
Follow him on Twitter @DanSchawbel. Today, Twitter has roughly 6 million users and is projected to grow to 18.1 million users by 2010. With all those people, the chances for networking are endless and connecting with new people can lead to career opportunities, so it is essential that your personal brand exists on the service. HOW TO: Build Your Personal Brand on Facebook. Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 09), and owner of the award winning Personal Branding Blog.
With over 200 million active users, Facebook has become a personal, product and corporate branding hub. Every brand that exists on Facebook has the same core features and benefits, such as the ability to create a page, share resources, add multimedia and much more. You have a unique opportunity to leverage this platform for career success or as a playground for you and your closest friends. The social graph is filled with CEOs, celebrities, entrepreneurs and people just like you who can be reached through Facebook’s messaging system without any boundaries or restrictions.
Facebook is also a talent search engine and part of the college admission and corporate recruiting criteria. 5 Ways to Take Control of Your Personal Brand Today. Dan Schawbel is the author of the bestselling book Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 09), and owner of the award winning Personal Branding Blog.
With a bad economy, more pressure at work and overwhelming competition, investing in yourself and your future is crucial. There are a lot of new trends and tricks that you can take advantage of now. Eelco Smit Life & Business Coach. Maak van jezelf een merk en haal het maximale uit jezelf Ben jij een ambitieuze zelfstandig ondernemer of professional die weleens denkt: Je hebt het gevoel dat er meer in zit.
Meer omzet en meer klanten.Hoe val je positief op in de huidige concurrerende markt? Hoe overleef je ‘ontslagrondes’ van zzp’ers? Hoe verdien je meer dan je collega ondernemers met dezelfde inspanningen? Ik heb al honderden ondernemers en professionals begeleid naar een authentieker professioneel en persoonlijk leven met behulp van personal branding. 3 goede redenen om contact op te nemen “Als je je eigen situatie eens goed op een rijtje wil krijgen en vervolgens op een plezierige wijze met iemand een poosje wil oplopen, dan moet je Eelco bellen. Scholte Personal Branding » Training en advies. Metrics to Measure Your Personal Brand. How well branded are you?
One way to find out is to use metrics – something you can measure against. The metrics below don’t necessarily measure how effective your personal brand is (go to a personal branding consultant for that), but they do measure your online visibility and engagement. 1. Do a Google search for a leader in your field. Try searching for their name, plus: [First Last] +blog[First Last] +article[First Last] +author This gives you an idea of how your content creation efforts stack up against theirs. Next, do same thing for your name and compare your results.
Reageren. People Management to Stimulate Networking - HR Strategie Human R. Personal Branding Guru, William Arruda. Online Identity Calculator - Results. What's your online identity? Over 138,238 people have already discovered theirs! Today, if you don't show up in Google, you don't exist. Whether you are applying for a new job, being considered for a board position or trying to get a date, you can count on being Googled.