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Linkedin - Marketing a business on a social network
This presentation discusses the role of social networking and discusses the professional networking site – LinkedIn in particular. It also discusses the ways in which LinkedIn can be used by businesses, the various aspects that need to be looked into, and the potential benefits.
These are the slides presented by Adam Nash, Sr. Director of Product at LinkedIn, at the Keynote for the Graphing Social Patterns East 2008 conference, June 9-11, 2008 in Washington, D.C. More...
LinkedIn: GSP East Keynote
LinkedIn is said to be the leading online professional network. You'll see LinkedIn used in a number of different ways as it is a tool that can enhance personal brands, help you with research, give you access to new networks, and portray you as the marketing professional you are. Many of the 16+ million people who have signed up on LinkedIn are probably asking "now what???"
Connecting the Dots: How LinkedIn Can Enhance Your Marketing (an
HOW TO: Build Your Personal Brand on LinkedIn
Dan Schawbel is the bestselling author of Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 09), and owner of the award winning Personal Branding Blog . He just released the latest issue of Personal Branding Magazine , featuring Evander Holyfield. We’ve given you a detailed process on how to build your personal brand on both Facebook and Twitter . Now it’s time to go over how to do the same on the number one professional network, LinkedIn . Whether you’re a job seeker, consultant, entrepreneur or happily employed, LinkedIn can be an incredible asset for your career. You can connect to over 43 million professionals in over 200 countries around the world.
LinkedIn is a social network of more than 20 million professionals from around the world, representing 150 industries. When you join, you create a profile that summarizes your professional accomplishments, pretty much like an online resume, but with important social networking elements baked into it. You can add your picture and display it at the top of your profile. A picture helps create a personal connection and conveys the message that you take networking seriously. You can use the same picture you use in other social networking sites, so that those who frequent them may identify you more easily (brand recognition). If you want an even better URL, you can always register yourname.com for less than $10/year and forward it to your LinkedIn profile page for the ultimate in URL branding.