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LinkedIn is said to be the leading online professional network. You'll see LinkedIn used in a number of different ways as it is a tool that can enhance personal brands, help you with research, give you access to new networks, and portray you as the marketing professional you are. Many of the 16+ million people who have signed up on LinkedIn are probably asking "now what???"
Connecting the Dots: How LinkedIn Can Enhance Your Marketing (an
HOW TO: Build Your Personal Brand on LinkedIn
Dan Schawbel is the bestselling author of Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 09), and owner of the award winning Personal Branding Blog . He just released the latest issue of Personal Branding Magazine , featuring Evander Holyfield. We've given you a detailed process on how to build your personal brand on both Facebook and Twitter . Now it's time to go over how to do the same on the number one professional network, LinkedIn . Whether you're a job seeker, consultant, entrepreneur or happily employed, LinkedIn can be an incredible asset for your career. You can connect to over 43 million professionals in over 200 countries around the world.
What is LinkedIn? LinkedIn is a social network of more than 20 million professionals from around the world, representing 150 industries. When you join, you create a profile that summarizes your professional accomplishments, pretty much like an online resume, but with important social networking elements baked into it. Here are some personal branding and marketing tips to get the most out of your LinkedIn profile: Add a picture You can add your picture and display it at the top of your profile.