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Contagion - Bacteria Billboard. Exercises in Style on the Behance Network. Josef Schulz - fotografische Arbeiten. Food for thought. Just how important to the success of a product is the color, shape or detailing of a package?

Food for thought

After you've stripped away the logo and product name, will it still be identifiable? Marketing professionals call this "product recall". You use it all the time without even realizing it. Target, Starbucks logos: Out with the words, in with the minimal design. (Antrepo) An old marketing belief is that a logo is of utmost importance to a company.

Target, Starbucks logos: Out with the words, in with the minimal design

Finding the right logo -- and sticking with it -- is a huge part of the branding process. Mess with a logo and your clients will be adrift in confusion: Did the company change hands? Why the need for a rebrand? Max Pictures’ Blather » Blog Archive » LOST labels for your DHARMA Initiative needs.