Joseph Pine on what consumers want. Infinite Possibility: Creating Customer Value on the Digital Frontier: Amazon.co.uk: B. Joseph Pine Ii, Kim Korn. Educators everywhere are grappling with a core paradox.
Children, aged 6 through 18, live in two worlds. The morning world is real, based in school. The evening world is virtual, based in Facebook, Twitter and other social networks. But for our kids, believe me, the virtual world is far more real than the real world. For them, the real world of brick-and-mortar schools is boring, unimaginative and for them increasingly irrelevant. Apparently IBM hires World of Warcraft gamers because it teaches hard leadership skills? : wow.
Why IBM hires World of Warcraft gamers - Joe Pine Video Interview. Joe Pine coined The Experience Economy over a decade ago to describe our modern economy.
We asked Joe to explore with you how bosses could use this concept to create workplace experiences for employees to improve retention and employee satisfaction. Towards the end of our interview we gained insight into why World of Warcraft gamers make ideal candidates for IBM and how virtual reality is going to play a greater role in leading business. Before we get into the interview let’s look at what The Experience Economy means, directly explained by how coffee goes up in value in this image from BusinessWeek.
Then let’s take the model and apply it to a workplace situation: If the experience economy is all about building a holistic experience for a client to create more value, thus raising income and strength of relationship, are there similarities applicable to workplaces? If an employee is a customer then they are there to get the commodity (paycheck) and that’s all they really care about.