Gamification

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Joseph Pine on what consumers want. Infinite Possibility: Creating Customer Value on the Digital Frontier: Amazon.co.uk: B. Joseph Pine Ii, Kim Korn. Educators everywhere are grappling with a core paradox.

Infinite Possibility: Creating Customer Value on the Digital Frontier: Amazon.co.uk: B. Joseph Pine Ii, Kim Korn

Children, aged 6 through 18, live in two worlds. The morning world is real, based in school. The evening world is virtual, based in Facebook, Twitter and other social networks. But for our kids, believe me, the virtual world is far more real than the real world. Apparently IBM hires World of Warcraft gamers because it teaches hard leadership skills? : wow. Why IBM hires World of Warcraft gamers - Joe Pine Video Interview.

Joe Pine coined The Experience Economy over a decade ago to describe our modern economy.

Why IBM hires World of Warcraft gamers - Joe Pine Video Interview

We asked Joe to explore with you how bosses could use this concept to create workplace experiences for employees to improve retention and employee satisfaction. Towards the end of our interview we gained insight into why World of Warcraft gamers make ideal candidates for IBM and how virtual reality is going to play a greater role in leading business.