Joseph Pine on what consumers want. Infinite Possibility: Creating Customer Value on the Digital Frontier: Amazon.co.uk: B. Joseph Pine Ii, Kim Korn. Apparently IBM hires World of Warcraft gamers because it teaches hard leadership skills? : wow. Why IBM hires World of Warcraft gamers - Joe Pine Video Interview. Joe Pine coined The Experience Economy over a decade ago to describe our modern economy.
We asked Joe to explore with you how bosses could use this concept to create workplace experiences for employees to improve retention and employee satisfaction. Towards the end of our interview we gained insight into why World of Warcraft gamers make ideal candidates for IBM and how virtual reality is going to play a greater role in leading business.