background preloader

Social Media

Facebook Twitter

Social Media – Die stillen Fans und Follower animieren. Und ewig locken die (reinen) Fanzahlen auf Facebook und die Anzahl der Follower auf Twitter…. Eine tiefgreifende Analyse der Fans findet selten statt. Nicht die nackten Zahlen entscheiden, sondern die tatsächliche Aktivität einiger Fans und diese lassen sich bei geschicktem Händling schnell in echte Markenbotschafter verwandeln. Auf die Prioritätenliste gehört also ganz klar die Analyse der Fans. Die Instrumente, die dies ermöglichen, haben wir bereits mehrfach vorgestellt (Brandwache, Socialbakers etc…) Jetzt hat die Unternehmensinitiative ‘Web Excellence Forum’ (WebXF) die Fanpages und Twitter-Kanäle von Allianz, Bayer, Bosch, Daimler, Lufthansa, Opel und RWE analysiert und die Ergebnisse in der ersten ‘WebXF Brand Advocate-Studie’ zusammengefasst.

“Viele Markenverantwortliche erliegen dem Transparenz-Paradox von Social Media”, so Dr. Die Empfehlungen und Ergebnisse zu Facebook (exemplarisch) lauten wie folgt: Wie gut werden Fans aktiviert? Die Markenbotschafter auf Social Media.

Gamification

Your social media cheat sheet for perfectly sized images. Images are a vital element of social media. Set a photo with screwy dimensions as your profile pic or cover photo, and you've immediately set the tone all wrong. But don't worry — we took a look at the optimum image sizes for Facebook, Twitter, Instagram, Pinterest and LinkedIn, so you can make sure your profiles and content look as good as they possibly can. Bookmark our convenient graphics now, and you'll have the sizes handy next time you want to redesign your profile. Show As Gallery Have something to add to this story? The Weird, Money-Making World of Parody Twitter Accounts. This post originally appeared on VICE UK. We all like to have good, clean, safe fun on twitter dot com, and the best, cleanest, and most safe fun we can have is by following parody accounts.

@Queen_UK talking about gin, that sort of thing. Who doesn't love a #whitegirlproblem! They're always falling in love and texting on their phones! And, of course, there's Twitter account turned toad-human Piers Morgan, the parody that went too far and turned sentient, a set of jowls that grew a face. He loves Arsenal, but hates the loony left! Watch out, Alan Sugar—there's some fucking banter coming your way, son, and it's coming in the shape of a man slowly turning into a rectangle in front of our very eyes!

But who is behind our favorite parody Twitter accounts? It's a new, sort of horse-before-the-cart model of advertising, basically: you follow a Twitter account, you share and retweet the hilarious, hilarious jokes, and then—hold on, TheLADBible wants me to download a new dating app? VICE: Hey. Hashboard - Turn Your Instagram Photos Into A Beautiful Photoboard. Outstanding Bar – The most elegant newsletter sign up bar around. Curated Personal Profile Pages.

Monitoring

Creating and Sharing. Crowdfunding. Content Curation. Social Media Fundamentals. QR Code.