Pitching the Media: Feeding the Audience. Pitching the Media: Feeding the Audience Several years ago U.S.
Olympian and World Cup ski racer Bode Miller was at Buck Hill ski area in Burnsville, MN for an autograph signing. Buck Hill is the little bump in the ground that produced world class skiers Kristina Koznick and Lindsey Vonn, by the way. Nonetheless, as an avid skier and fan of the sport I was thrilled to learn, through a PR flack that Miller was going to be in town and available for interviews. The PR guy called me around mid-week to let me know that Miller would be in town on Saturday night and asked if I could be there for the photo op and interview. The initial call was followed up with another call on Thursday and another call on Friday and several calls on Saturday.
Granted, this poor young PR dude was probably just following orders. If you’ve never worked in the media it’s hard to really understand what their world is like. Chrome. Back to Google Chrome Page size: Small – Medium – large.
Simple starting points for your good pitch. Simple starting points for your good pitch Blank screen. Ready to write that blog pitch. Where should you start? If you've been reading this blog for any length of time, you know that the most important thing is to match your pitch to the blogger. But what does that mean in practice? It starts with developing a program that delivers something that will interest or intrigue the blogger, be it access, goods or information. To do this successfully, you need to get to know the blogs and the bloggers. You also need to be honest with yourself about your product. Let's use laundry soap as an example. Finally, the pitch.
A few more hard and fast blog pitching rules: Never send press releases as part of the pitch. What Tom Could Learn from Facebook. Dear Tom xxxxx of Cxxxx – I don’t know you.
And yet, I have a press release you’ve sent me about your company, Cxxxx, which will announce something at 9AM ET tomorrow, though I’m not supposed to talk about that until then, because you’ve asked me to embargo myself for news I didn’t ask for. Well, Tom, I think if you’re going to build an app that supports Facebook and MySpace, you might consider learning a lesson from them. ((UPDATE: Edited out the name and company name because a commenter was right in saying it wasn’t polite of me to call him out by name. Sorry, Tom.)) Opt in. What I Want You To Do Next Time Please at least PRETEND you know me, give a rat’s ass about me, read my stupid little blog.
Was that worth blind emailing me your stupid press release? **UPDATE: Meanwhile, Leo from Monalulu wrote me a personal email that mentioned a blog post from about 8 days ago (meaning he’s been on my site for a while), talking passionately about why I might like his company and the idea. Five Wrong Ways to Pitch RWW and One Great Way - ReadWriteWeb. Here at ReadWriteWeb we get piles and piles of pitches for coverage from companies all day long and they almost always come in by email.
You'll notice that only a tiny percentage of those pitches result in write-ups here. How can you increase your chances of getting written about here or on other tech blogs? In this post we'll discuss five ways that companies often try and fail to get our attention and one way that almost always works. That rarest of methods, maddeningly, is actually the best way by far. We hope that readers interested in getting written about will take these thoughts into consideration. Wrong: Email the wrong email address Richard MacManus started this blog on April 20, 2003 - that means this weekend will be the site's 5th birthday! We get a lot of email, though, and I know I'm usually scanning the inbox looking for direct, personal communication with subject lines like "here's the money I owe you" or "this is your Mother, why haven't you called all week?
" Wrong: IM. Twitpitch: The Elevator Pitch Hits Twitter - ReadWriteWeb. We've all heard of the elevator pitch: the brief overview of a product, service, or project that can be delivered in the time it takes to ride an elevator, usually around 30 seconds or so.
Now here comes a new idea: the Twitpitch, and yes, it's just what you think - the same pitch narrowed down to 140 characters or less. As Marshall said earlier this morning, the best way to pitch via Twitter is not by sending a DM, but by sending out a public Tweet instead: Enter the Twitpitch. The Origin The Twitpitch is the invention of Stowe Boyd, a business strategy and information technology consultant. The Rules To further explain the concept, Boyd put forth a set of rules for the pitches as follows: All companies who would like to have a meeting with me, need to send me a Twittered description of the product. An Idea Was Born And just like that, the tweets began, the earliest of which were posted here. One of the Twitpitches Why is this idea so timely? We couldn't agree more. Twitpitch Hashtag Tracking. "Pitching, 2.0". The Bad Pitch Blog.