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Photo credit: ilse Last week, Stephen Hale wrote a great piece on how to say no to new websites in the nicest possible way. I quite agree with him, and his analysis that most of the time, people say ‘I want a new website’ when they really mean that they want their issue or campaign to be communicated effectively online. So when yesterday, Social Media Today directed us to Build Channel, or why Microsites are a Bad Idea , I started wondering: what makes people ask for microsites in the first place ? There are a bunch of reasons, good and bad:
Customers don’t just buy a product — they switch from something else. And customers don’t just leave a product — they switch to something else.
First The new reality Takedowns