Why AR will be bigger than VR. There’s no doubt that virtual reality, when it’s well executed, can be an emotional and literally awesome experience.
I’ve experienced it myself, and the possibilities are mind-blowing. But the problem is that right now, and for the foreseeable future, there is a dearth of VR content. There’s not much to do with it other than ooh and ah over some visuals. And its immersive qualities that are so impressive ultimately limit its opportunity for widespread use. Its ecosystem is currently fractured by an array of software and hardware (including cardboard) solutions. In contrast, VR’s less-hyped sibling, augmented reality (AR), is ripe with opportunity right now. Snapchat is early proof of this. Industry heavyweights have placed their bets on AR as well. Finally, while not a household name, there’s Magic Leap, a stealthy startup currently working on an AR platform that has already raised $1.3 billion.
23 Augmented Reality Retail Experiences - From Virtual Window Shopping to Strippable Catalogs. How are digital technologies transforming in-store retail within the fashion and cosmetics industries? – Made in Brunel. Brandwatch, 2014, Luxury and Social Media are not mutually exclusive [Online] Available at: (Accessed on: Monday 15th February 2016) Business Wire, 2011, Macy’s Shoppers Backstage Pass Learn Latest Must Haves [Online] Available at: en/Macy’s-Shoppers-Backstage-Pass-Learn-Latest-Must-Haves (Accessed on: Monday 22nd February 2016) Telegraph, 2014, How technology is transforming cosmetics?
[Online] Available at: (Accessed on: Tuesday 9th February 2016) Think with Google, 2015, How micromoments are changing rules? Covent Garden becomes world's first augmented reality shopping destination - The Industry London. Moritz Waldemeyer. 5 great augmented reality examples for brands in retail. With even more (financial) proof from The Drum’s reporter Laurie Fullerton that AR, VR and proximity tech is set to redefine how we interact with the world around us we thought we’d share 5 great examples of augmented reality in the retail sector.
With augmented reality, virtual reality and proximity technology, every brand asset and brand environment is a digital connection waiting to happen and, as the following examples of our work shows, this new mixed reality world presents brands with a whole new heap of digital opportunities: 1. BiC DrawyBook augmented reality game experience Faced with a growing number of kids turning to tablets for creative inspiration, BiC®Kids created a unique AR gaming experience to help kids unlock their creativity.
Children can bring their drawings to life and into the interactive story using augmented reality. You can check out the DrawyBook in action here. 2. Take a peak at the cushion visualiser here. 3. 4. 5. Take a look at the LCST promo video here. Winter Wonder by Moritz Waldemeyer: La Rinascente, Milan. Movie: The city of the future "will be both physical and digital" Dezeen and MINI Frontiers: cities in the future will exist in both a physical and digital form says William Trossell of 3D-scanning company ScanLAB, who claims the lines between the two "will become increasingly blurred" (+ movie).
"Uses of augmented reality will allow us to walk around the physical city whilst also visiting the digital," Trossell says. "We really believe that the city of the future will be both physical and digital and the lines between those will become increasingly blurred. " ScanLAB specialises in producing extremely high-resolution 3D scans of the built environment. As the technology proliferates, more and more of our cities will be captured this way, Trossell believes. Advances in immersive interfaces such as Oculus Rift will enable people to explore these virtual spaces like a real city, so the "crossover [between the physical and the digital] will increase.
" "I think this will be a really important area of development in the next three to five years," he says. Augmented reality demonstration at Dezeen Imagine Shop for Selfridges. This movie we filmed at Dezeen's pop-up shop of the future at London department store Selfridges demonstrates how augmented reality technology could transform retail.
Dezeen editor-in-chief Marcus Fairs introduces the shop we curated for Selfridges' Festival of Imagination, which includes a virtual retail experience for Dezeen Watch Store and a life-size walkaround digital model of Zaha Hadid's superyacht - both created by technology company Inition. "The Imagine Shop is an attempt to visualise the kind of products, services and shops we might have in the future," says Fairs. The space on the ground floor of the department store contains all wall of 3D-printed products and clothing by Janne Kyttanen of 3D Systems, and even features a giant printed ping-pong table. "The most exciting thing here is that we've worked with Inition, which is a 3D visualisation company, to show how augmented reality could be used in stores of the future," Fairs says.
THE FESTIVAL OF IMAGINATION LAUNCHES AT SELFRIDGES. "Imagination is the mother of originality,we encourage imagination in every way possible.
" Harry Gordon Selfridge We've kicked off 2014 with the launch of our forward-thinking new campaign - The Festival of Imagination. Discover pioneering products, inspiational talks from world-renowned figures, plus visit our very own Imaginarium at Selfridges London designed by legendary architect Rem Koolhaas. The Concept Store on G has been transformed into The Imagine Shop. Join us in store and find the pioneering products at the forefront of design, technology and fashion such as Impossible cameras, 3D printers, and the most expensive item ever sold at Selfridges - shoppable via augmented reality. Alongside The Imagine Shop, we've put together a programme of inspiring lectures, events and workshops at London, Manchester and Birmingham stores to celebrate The Festival of Imagination. Kailu Guan shows augmented reality apparel at New York Textile Month. Parsons School of Design graduate Kailu Guan has created a range of garments that present three-dimensional shapes and moving patterns when viewed on a digital device (+ movie).
Designed under the moniker KG Projects, the collection uses augmented reality – overlaying digital imagery onto the real world – to produce extra effects across the clothing on screen. "There were so many stories I wanted to tell with my clothing, but with the given materials and the shapes of the garments there is a lot of story that is lost," Guan told Dezeen.
"As everything is now is digitised, I thought why don't we use a digital platform like an app to bring back the stories. " Augmented reality has been around for some time, but it is increasingly being used for applications ranging from presenting architectural models to providing drivers with information about their surroundings.