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Question: What Is Cognitive Dissonance? Answer: People tend to seek consistency in their beliefs and perceptions.
In modern psychology , cognitive dissonance is the feeling of discomfort when simultaneously holding two or more conflicting cognitions : ideas, beliefs, values or emotional reactions. In a state of dissonance, people may sometimes feel "disequilibrium": frustration, hunger, dread, guilt, anger, embarrassment, anxiety, etc. [ 1 ] The phrase was coined by Leon Festinger in his 1956 book When Prophecy Fails , which chronicled the followers of a UFO cult as reality clashed with their fervent belief in an impending apocalypse. [ 2 ] [ 3 ] Festinger subsequently (1957) published a book called A Theory of Cognitive Dissonance in which he outlines the theory. Cognitive dissonance is one of the most influential and extensively studied theories in social psychology.
Copyrighted image Credit: photos.com A psychological perspective does not start from the assumption that people are fundamentally irrational. Rather, it emphasises a different logic: a logic that meets the challenges we have evolved to face. For much of our evolution we have faced an environment with major differences from the modern business world. We have developed a range of cognitive mechanisms to cope with adverse environments in which resources are scarce.
[ edit ] Introduction No matter which public topic you discuss or which personal aspect you worry about – you need reasons for your opinion and argumentation. Moreover, the ability of reasoning is responsible for your cognitive features of decision making and choosing among alternatives. Everyone of us uses these two abilities in everyday life to the utmost. Let us, therefore, consider the following scene of Knut's life:
The Psychology of Decision-making 01Jun09 When we make decisions we think we’re in control, making rational choices. But are we? Behavioral economist Dan Ariely, the author of Predictably Irrational , has some interesting examples of irrational decision making.
Sample flowchart representing the decision process to add a new article to Wikipedia. Decision making (decision from Latin decidere "to decide, determine," literally "to cut off," from de- "off" and caedere "to cut") can be regarded as the mental processes ( cognitive process ) resulting in the selection of a course of action among several alternative scenarios. Every decision making process produces a final choice . [ 1 ] The output can be an action or an opinion of choice. [ edit ] Overview Human performance in decision terms has been the subject of active research from several perspectives. From a psychological perspective, it is necessary to examine individual decisions in the context of a set of needs, preferences an individual has and values they seek.
Chocolate or strawberry? Life or death? We make tons of quick decisions unconsciously; others we hem and haw over in agony.