Live from SMX East: Quick and Easy Video. By Janet Driscoll Miller | Oct 3, 2013 More Articles by Janet As SEOs, we know that video ranks well in organic search and often garnishes more clicks. But video can be timely and expensive to produce. The panel for this session included Mark Robertson from ReelSEO, Lawrence Basso of Overit, and Tim McDonald of The Huffington Post. Mark Robertson Mark started off by giving the crowd some recommendations on what to consider when creating video based on what the state of video is today. He commented that online video is here to stay and shared some data showing the trends around video popularity today.
Primarily, video dominates the rich snippets in universal search results in Google. What is the opportunity with video today? The opportunity for video extends beyond awareness. Consider viewing habits. What DOES work? Most people will leave quickly. Some quick tips: If you let others control your videos, you lack control. You can also outsource your video production. Lawrence Basso Tim McDonald. 3 Ways to *Quickly Create* Awesome Media Content to Beautify Your Blog Posts. Are you interested in creating different forms of *original* media to better enhance your blog posts? It is a great idea to do this, because it adds a unique element to your posts that can boost reader loyalty and bring people back again and again. So what keeps most people from doing it? Time and effort, usually. Running a blog is already a difficult task and takes a lot of dedication and work, not to mention the sacrifice of free time that might not be readily available. Or it used to be. 1) Haiku Deck When I first heard of this mobile app I thought that it had to be something actually involving haiku poetry.
Quickly make gorgeous presentations using preset themes or your own images imported from your gallery, Picasa, Flickr, Facebook, Instagram or DropBox. Here's one quick example: 2) Raw Shorts This excellent cloud based builder is perfect for two types of people: those who know how to make videos, and those that don't. 3) Quotes Cover Next, select what kind of image it is going to be.
6 Ways to Bolster Your Video Content Marketing With Vine. 5 Creative Ways to Use LinkedIn Company Pages. Does your business have a LinkedIn company page? Have you noticed how other businesses are using LinkedIn lately? A number of larger brands are creatively using their LinkedIn company pages, and some of them are doing some cool things. Here are five brands using their LinkedIn company pages creatively. Check out what they are doing to learn how you can tell your story, generate leads and engage your communities through your LinkedIn page. #1: LinkedIn—Develop a Campaign Let’s start with LinkedIn.
In many cases, LinkedIn’s company page status updates are tied to an ongoing, larger campaign. LinkedIn shared updates to create community dialogue. Seventy LinkedIn influencers contributed their answers to this question. What was great about this idea was that it has provided LinkedIn with a series of ongoing, fresh and interesting status updates for their company page. Here’s how to develop a campaign on your LinkedIn company page. Remember to ask your followers to answer your question as well. How To Search Old Tweets Until Twitter Lets You Download Yours.
For people search, see “The Ultimate Guide To Finding People On Twitter“ Twitter’s default search only goes back a week—if that—and often chokes on multiple keyword searches. But finally, Twitter has begun letting users download ALL their Tweets, and has included a tweet search engine (& charts) with the download! It even lets you sort by month or keyword, and includes some handy charts.
Well done, Twitter! But not everyone can access their download…yet! So if that’s not available to you, fortunately, there ARE many great alternatives. Problems With Search There is no free search product that is 100% reliable. Also, to see the most tweets possible at Twitter.com, read “How to get Twitter.com to show you more tweets when you page down.” Here are my favorites: Library of Congress tweet archive search By searching Google using the “Updates” option you are searching the entire twitter archive.
Review of all search methods I’ve added a brief review below, which I’ll expand later. Snapbird BackTweets. 10 Tools for Creating Infographics and Visualizations. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Hello there! I'm Miranda Rensch, Product Manager at SEOmoz and lover of visual communication. Communicating visually is one of the most effective ways to explain complex concepts and relationships, and can be a great way to explain your services/products and create valuable site content.
I often use diagrams and whiteboarding in order to communicate new features and concepts internally with my team. I've compiled a list of tools you can use to create visualizations, or simply use to communicate visually with your teammates. Enjoy, and feel free to add your own suggestions in the comments! Tools for creating simple infographics and data visualizations 1. Piktochart is a web-based tool that has six decent free themes (and a whole bunch more for the paid version) for creating simple visualizations. 2. 3. 4. 5. [Bonus!] Tools for diagraming and wireframing 6. Easel.ly | create and share visual ideas online. Create infographics & online charts | infogr.am. Visual.ly. How It Works. Timeline JS - Beautifully crafted timelines that are easy, and intuitive to use.