Primary Research Reports that Build Brand Authority: 4 Great Examples. Marketers are continually searching for creative ways to reach their customers and earn their trust. While there are many types of content you can create to do this, conducting original market research and publishing it in well-organized, visually appealing reports can be a highly effective tactic to add to your content marketing arsenal. Offering your audience new and valuable findings, rather than recycling old information, helps position your company as a leader in your industry. This elevates the authority of your brand and distinguishes you from the competition. Here, we highlight four companies that have created great primary research reports that help strengthen the influence and reputation of their brands. 1. Content Marketing Institute (CMI) works to advance the practice of content marketing by providing related advice, insights, information and news.
Source: CMI and MarketingProfs’ “B2B Content Marketing 2014 Benchmarks, Budgets and Trends” Google Revises Link Scheme Definitions: Guest Posts, Press Releases, Advertorials Can Hurt Rankings. Google had issued two warnings about advertorials earlier this year, including one Google Webmaster Help video which dealt specifically with advertorials, as well as a separate video in which Google's Matt Cutts discussed upcoming SEO changes. Not surprisingly, Google has now updated their webmaster guidelines to include advertorials, along with other popular spammy linking techniques, in their Link Schemes help document.
Google Further Downplays Links First, perhaps the most significant change is the fact that Google removed the entire first paragraph from their link scheme help article which detailed how your website’s incoming links influenced your search rankings. Here is the original first paragraph from the link scheme help article, which dates back at least a year: Your site's ranking in Google search results is partly based on analysis of those sites that link to you. The quantity, quality, and relevance of links influences your ranking. Keyword-Rich/Optimized Anchor Text Links. 12 Ways to Optimize Press Releases & Avoid Google Penalties. Google's most recent update to their defintions of link schemes sent shockwaves through the SEO and online PR world; a real downer to link building strategists.
It's true: the world's largest search engine called links in press releases "unnatural" and is mandating nofollowing them. What does this mean to organizations using press releases to gain digital visibility in search and social? For brands publishing a press release or an article on your site and distributing it through a paid wire service, such as PR Newswire, Business Wire, Marketwire or through an article site, you must first make sure to nofollow the links if those links are "optimized anchor text. " Is This a Big SEO Deal? Google has been slowly squeezing the SEO life out of press releases for a while now. "In 2006 online press releases were amazing for SEO. But what about the anchor text links in past press releases? "The real concern for the SEO industry right now should be backdated enforcement.
Don't Optimize Links, Do... All the MozCon 2013 Resources and a Bag of Chips - No More Branded Pens - No More Branded Pens. I really was planning on live blogging MozCon 2013, but that never materialized. Luckily, lots of other people created great resources about MozCon, but I haven’t yet seen all of those great resources in one easy to access place. Official Resources These are all the MozCon resources coming out of the wonderful land of Moz. MozCon Agenda - This contains the conference agenda as well as links to all the speakers decks, except Avinash. Sorry everybody, you had to be there for that one.
#MozCon Speaker Interview: Carrie Goulden#MozCon Speaker Interview: Kyle Rush#MozCon Speaker Interview: Avinash & Annie#MozCon Speaker Interview: Karen McGrane#MozCon Speaker Interview: Nathalie NahaiThe Positive ROI of Conferences: A Deep Look at #MozConTwitter Search for the #MozCon hashtagWhere is Roger? How Good Was MozCon 2013? Recaps/Highlights/Retrospectives/Takeaways There are lots of these so I am going to lump them together with little explanation. Upon further examination. MozCon 2013 Highlights & Quotes – Content Harmony. Besides the great new tools, one of my favorite takeaways from conferences are the “potent quotables”. We’re curating a list of our favorite quotes from MozCon 2013, and we’ll post one new slidedeck here at the end of each day.
Our live notes via Google docs are getting published at the bottom of this page – you’ll have to refresh the page to see updates as we’re typing. We’ll convert to text once each day is over. Also, be sure to check out our list of all of the tools discussed at MozCon 2013. Day One Quotedeck: Embed The Day One Quotedeck On Your Site: <iframe src=" Day Two Quotedeck: Embed The Day Two Quotedeck On Your Site: <iframe src=" Day Three Quotedeck: Embed The Day Three Quotedeck On Your Site: <iframe src=" Day One Live Notes: Intro: The Year in SEO, Marketing, and Moz 9:00 am – 9:30am – Rand Fishkin Beth’s Notes:
The Relationship Between SEO and Inbound Marketing. I attended Distilled LinkLove this year, and toward the end of the day, Will Critchlow announced that it would actually be the last LinkLove – not because links are dead, but because the things we do should be worth more than a link. Increasingly, he added, LinkLove is more like “Content and Social Love’ because that’s what we’re doing. SEO is now part of the growing online marketing ecosystem of “inbound marketing.”
Inbound marketing tactics include: However, there are very few companies who have one person per bullet point. Image credit: “To Do List by steakpinball, on Flickr” Who Does Inbound Marketing? Different teams are going to have different solutions for who does what when it comes to inbound marketing. So where does SEO fit in to all of this? Image credit: “Thank you for being a friend by lululemon athletica, on Flickr” What happens when a company has a lot of employees with SEO knowledge, but no SEO? The result? The SEO as Inbound Marketer From Keywords to Sessions. 7 Essential Steps for SEO Success. SEO is like PR for your website. Get more people to visit your site by following these seven inside tips. April 08, 2013 Search engine optimization—SEO—is one of the top ways to attract visitors to your website. Millions of people use search engines like Google and Bing each day, and if your site isn't optimized for search, you're missing out on countless potential customers.
By doing some SEO—think of it as PR for search engines—you boost the odds that your site will be found, and increase your product or service's visibility. 1. The Google AdWords Keyword Tool can show you this. 2. That doesn't mean you make a page called "All-Terrain Strollers" and just fill it with nonsensical copy, such as: Looking for all-terrain strollers?
Would you want to read that? Just having a dedicated page listing your all-terrain strollers might be enough. Consider this page for "all-terrain strollers" that's top-ranked on Google: 3. Site:mydomain.com Don't get me wrong. 4. 5. 6. 7. Photo: iStockphoto. 11 Tips I Gave to Marketers this Morning. Date / / Category / Events, Marketing Today finds me blogging from Australia, where I had the privilege of keynoting SMX Sydney and participating in a site clinic (wearing an SMX lab coat, which is always fun). While looking through the show’s program guide, I discovered that I was also supposed to be on a panel today! The description read something like this: Bill Hunt and Rand Fishkin will give away their best tips for advanced marketers, and take questions from the audience. 60 minutes Well, crap. For the last 6 years of my career, I’ve been pretty good at stuff like this. I usually know a few in-the-trenches tactics, tools, and workarounds that very few others have heard about, and I’ve tried experimenting with them enough to answer hard questions on the specifics.
And that’s probably OK. Hence, I sat down at breakfast this morning and wrote out some tips that I thought, perhaps, would resonate. . #1 – Never forget you’re building a brand. Invest in the power of serendipity. ’nuff said. Sometimes SEO is Just SEO. How SEO Blinded Me (Then Opened My Eyes) Video Snippets Continue to Dominate Google Universal Search Results. Google Universal (or Blended) Search pulls data together from different 'vertical' sources to display together on the same page.
This means that the user is usually presented with a choice of web pages, maps, images, shopping results, videos, location based results or news stories, depending on which key phrase they were searching with in the first place. That's wonderful for the user, who gets to pick and choose the best result for them at any given time but it makes the work of the content creator that much tougher. Not only are they up against other websites but all sorts of other shiny shiny things that catch the eye and take up valuable real estate on the front pages.
Luckily, for readers of this site, a new report from Searchmetrics confirms that video, especially if hosted on YouTube, remains the most effective way of appearing in the Universal Search results. Universal Search Results and User Intent Universal Search Results And Video Content Universal Search Results and YouTube. What Is SEO and Why Should I Care? - Point Blank SEO. Back in 1996, a couple of nerds named Sergey Brin and Larry Page started working on a project to create a search engine, which they called BackRub (later renamed Google). Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably Yahoo!) But as you know today, Google is the most widely used search engine. 5 or 6 years after launch, it crept past Yahoo! At the top of the charts and never looked back. Meanwhile... Back in the 90’s, people started to create the first websites on the World Wide Web, and they quickly realized they could make money off them.
Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search results. As you can see in this modern search results page, there are two different types of results. Let’s look at the phrase “party supplies”. Auto insurance price quotes. The Short Cutts: Matt Cutts SEO Videos With Quick Questions & Answers. Google has published over 500 videos on the Webmaster Help YouTube Channel, most of those videos features Matt Cutts answering quick SEO related questions. Sometimes you want the quick answer from Matt Cutts and sorting through hundreds of videos with the average length of two to five minutes can take a while.
That is where The Short Cutts comes in! TheShortCutts.com is a searchable directory of all videos Matt Cutts produced, with quick question and answers printed right under the video. You can search or browse the question and answer videos right on that page. For example, this video is over four minutes long but TheShortCutts.com summarizes it quickly as: Question: Does Google use a set standard for manually removing webspam? Answer: Yes This is a useful and fun resource and this is exactly what Matt Cutts and Google means when they talk about creating value add on someone else’s content. Related Topics: Channel: SEO | Features: Analysis | Google: SEO | SEO: General | Top News. LinkLove 2013 - Tips, Tactics & Tools. March 15 th . A few years back, Brutus picked this date to murder Julius Caesar. And in 2013, Distilled chose this date to end their LinkLove conferences in a similarly abrupt fashion.
Resident SEOgadget skydiver Tom Bennet and in-house superhero Jeanna Heeraman were in attendance, and today they bring you their review. This was my first conference since I started in the industry, and the bar has been set high indeed. LinkLove 2013 had something to offer everyone, from technical data geeks like me to creative wizards like Jeanna. Held at an awesome venue (The Brewery near Old Street), we both left feeling that we had gained a lot in terms of our knowledge and skills. Wil Reynolds ( @wilreynolds ) Wil’s key message was that we should not regard winning a link as ‘crossing the finish line’. Find good link targets by checking who authority sites are linking to. Lyndon Antcliff ( @lyndoman ) Lyndon offered his link-baiting expertise, explaining the strategy and psychology behind it. MarketingProfs. Many B2B marketers are still avoiding social media, wondering, "When business customers do participate in social media, how can we tell whether it works?
" OK, let's put that excuse to rest once and for all. Social media is for socializing—just as when you go to a tradeshow and strike up a conversation with a prospect or attend a seminar or interact with any professional group in-person. So how do you know those channels produce business? Just because you didn't instantly chalk up a sale, or you merely distributed some company literature or got a business card, doesn't mean you didn't make an impression that will pay off at some point. Yet you do it. LinkedIn, Twitter, Google Plus, blogs... they're dialogues—just like the conversations you have at industry events. Which is why social media has just as much a place in a B2B marketing plan and budget as tradeshows. Some Facts The numbers back up that contention, according to a recent Thomas Industrial Purchasing Barometer (IPB) study:
Black Hat or White Hat SEO? It's Time to Ask Better Questions. Since the Wild West days of the late 1990s, SEOs have been grouped into two camps – the “black hats” and the “white hats”. Over time, these distinctions have become little more than caricatures, cartoon villains and heroes that only exist in our individual imaginations, usually embellished to suit our marketing agendas. Even when grounded in specific tactics, “black” vs. “white” is a lot like “conservative” vs. “liberal” – the definition changes with the year and every person you ask, and that definition almost always comes loaded with assumptions and judgments. Unfortunately, too many business owners still choose their SEOs based on the hat they wear, even when that hat only comes out on sales calls. This Isn’t About Ethics While we generally think of ourselves as “white hat” here at SEOmoz, I’m going to put ethics aside temporarily for this post. . (1) High-Value or Low-Value? The first question is – are you going to pursue “high-value” or “low-value” tactics?
(2) High-Risk or Low-Risk?
Link building. SEO 101. Tech SEO. SEO Training Internet Marketing and Search Engine Optimization Courses. Drupal SEO. Advanced SEO tactics. Authorship. Google+ Local SEO. SEO Tools. Seo 2013.