Calculating ROI from Social Media - Problems, Pitfalls & Breaking all the things... Periodic Table of Google Analytics - Google Analytics Reports Guide. How To Track Image Search In Google Analytics. (This post has been updated as of 4/5/14 to reflect refinements to the filters as well as new caveats about Chrome.) The Internet is becoming increasingly visual but the standard Google Analytics default lumps image search traffic in with organic traffic. The problem with that is these two types of traffic have radically different behaviors. So here's a quick way for you to track image search in Google Analytics to gain insight into how images are performing for your business.
Image Search Referrers After the last big image search update I was asked by Annie Cushing if I'd figured out a way to track images in Google Analytics. I'd meant to but hadn't yet. Her reminder led me to find out what was possible. I found that there were two distinct referrers for Google, one from Google images and one from images that showed up via universal search results. Here's what the referrer looks like from Google image search. The parts to note here are the /url? This means two things. . . . Yup, sure does! Analyse Social Media Traffic in Google Analytics. You spend so much time on a variety of social media channels but which ones are driving the most traffic and what drives the most conversions?
It’s great to get traffic from social media but if it’s not converting are you just wasting your time on it? Google Analytics is a very powerful tool to measuring your performance. This article outlines some ways of tracking the benefit you get from social media. Setting up Goals Goals within Google analytics are essential. Without clearly defined goals it’s difficult to measure value. One of our goals on the site is to get eMail subscribers. To set up a goal go to the Admin section of Google Analytics (top right hand corner), select your profile name (normally your website name) and then select the goals section. Select the goals section to set up your goal From within this section you enter in your goal name, define your type and give details. In the example below the Goal type is ‘URL Destination’. Tracking Conversion Total Abandonment rate – 0.00%. Google Tool Tips: 4 Powerful Google Tool Tips. 398 Flares Twitter 263 Facebook 31 Google+ 49 LinkedIn 35 inShare35 Buffer 20 398 Flares × Google provides us with lots of tools (mostly free) but are you taking advantage of this to help with social media marketing?
There was uproar a couple of weeks ago when Google decided to shutdown Google Reader. It’s a useful free app that I currently use daily. But besides Google Reader there are many other useful apps that Google provides. We have picked out 4 Google tools that are very useful with specific actions you can take in relation to them. 1. Google Webmaster Tools is essential to set up for every website. This information is a goldmine. I know you like some action! In the example below, the search term ‘social media search’ was displayed 1,300 times and got 110 clicks.
That was a click through rate of 8% which is quite good (see last line item in the image). You can view what keywords are used to find your content Oh yes we can! 2. You can link webmaster tools to analytics 3. 4. A). B). A Case Study In B2B SEO Keyword Analysis. A few weeks back, Dr. Peter J. Meyers (“ Dr Pete “) wrote a post on SEOmoz about the average position in the browser screen a number-one ranking in Google appears.
It is an interesting piece of research, and I recommend reviewing it. My two key takeaways were: The research was timely as it validated keyword search analysis we had performed (albeit much more manually) for a client experiencing year-over-year declines in organic search traffic for the past few months. Dr. In this column, I want to walk the reader through a series of keyword analysis tactics we used to assess declines in organic search engine traffic for a client website. We were approached by an organization seeking to address declines in organic search engine referrals. Their primary keyword targets all seemed to be performing relatively well, in terms of positions (rank) in search engine results.
Here is a snapshot of organic search referral data by month with changes (positive and negative) year-over-year: Demand Generation metrics C-level care about | Ledger Bennett B2B Marketing Blog. 18.09.13 | Posted by Greg Dorban in Demand Generation, Organisational Change At board level, email opens and click through rates don’t cut it. Sure, they are vital in helping marketing to gain insight as to what is and isn't effective helping to optimise marketing activity. But at board level – they just don’t stand up to demonstrate marketing value and return, nor act to protect your budget. Modern marketers must understand the impact on company revenue from a budget increase or cut. Tweet this! Let’s say you are given a 10% budget increase, where would it best be spent? Here are 9 key metrics that you should be measuring and reporting that can help you demonstrate return and value of your marketing activity at board level. 1.
Quite simply, the most important business KPIs. 2. Knowing how much revenue you have generated is the key KPI, however without knowing the cost to achieved this it is unclear if if offered value. 3. 4. 5. 6. 7. 8. 9. Meaningful SEO Metrics: Moving Beyond PageRank. Social SEO Insights for the New Age of Search. “Suddenly the fingers of a man’s hand emerged and began writing opposite the lampstand on the plaster of the wall of the king’s palace, and the king saw the back of the hand that did the writing.
Then the king’s face grew pale and his thoughts alarmed him, and his hip joints went slack and his knees began knocking together.” The Famous Writing on the Wall… It was King Belshazzar of Babylon whose knees began knocking when he saw the handwriting on the wall. After the interpretation was given, “God has numbered your kingdom and put an end to it,” it was that same night that his kingdom was taken over by Darius the Mede. Many SEOs can relate to Balshazzar. We’ve spent the last 15 years building an industry around keywords, tags, and links, but Google has made clear the old kingdom is coming to an end, and a new regime is here.
Defining Social SEO For lack of a better name, we’ll call this new world, “Social SEO.” Changing the System Insight 1: Where Are the Signals Coming From? In Closing. 3 Common Mistakes Marketers Make With Their Analytics. Mo Analytics, Mo Problems — other than a terrible use of the great Notorious B.I.G. song, this phrase accurately reflects how marketers feel about their analytics. If marketers aren’t versed in the finer details of the different metrics, they can easily draw the wrong conclusions with their on-page optimization and reporting. 1. Thinking Greater Time On Page Equates To A More Engaged Customer Average time on a page is a core metric to assess your page performance in many analytics platforms. However, marketers often incorrectly assume that it’s a good measure for customer engagement because more is always better, right? Marketers need to understand the goal of each individual page. Therefore, a better metric to optimize your page around is bounce rate, which measures the percentage of customers who leave a page if it’s the only page they visit. 2.
For example, which is the better investment? Choice A’s Payback Period is 1 yearChoice B’s Payback Period is 3 years 3.