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Tumblr. Twitter. 4 Killer Twitter Tips for B2B Marketers. 4 Killer Twitter Tips for B2B Marketers Posted by Michela Ziady on Wed, Aug 08, 2012 @ 10:43 PM If you’re still not convinced of Twitter’s place in B2B content marketing or, if you haven’t seen results from your tweets then its understandable you might question its value.

4 Killer Twitter Tips for B2B Marketers

But before you dismiss the effective top of funnel tactic, perhaps you should assess your distribution tactics. We took some useful advice from Fusework Studios’s research… To improve engagement, impact and follower figures, consider these key statistics: #1 Saturdays and Sundays show a 17% increase in engagement rate compared to the weekdays. . #2 Tweets with #hashtags experience two times more engagement than tweets without #hashtags. . #3 Tweets with less than 100 characters have a 17% higher engagement rate than longer tweets. . #4 A tweet’s Retweet rate increases twelve times when the tweet asks followers to Retweet or RT.

Email Marketing

How to Scale Creative Content Marketing. LinkedIn. Facebook. 5 Online Marketing Essentials for Small Business Marketers. As new businesses are started every day across the U.S., many of those entrepreneurs are grappling with the realities of how to market their ideas, products and services.

5 Online Marketing Essentials for Small Business Marketers

Limited resources and an overabundance of options requires filtering and prioritization when it comes to where marketing investments are made, whether it’s content, blogging, social media, or SEO. Common questions include: What to measure? What if it fails? What should we outsource? Here are a few answers to those questions that I was asked as prep for an interview: What advice do you have for business owners or entrepreneurs who are staying out of blogging and/or social because they don’t feel they can produce enough content on a regular basis to keep things interesting? I often reply to that by saying, “If a company doesn’t have anything interesting to say, they have bigger problems to solve than where their next blog post is coming from.” 10 Steps to Content Marketing success infographic. 30.09.13 | Posted by Greg Dorban in Content Marketing, Creative Excellence, Organisational Change Recently, the prominence of Content Marketing has risen for all business to business marketers.

10 Steps to Content Marketing success infographic

Google updates, changing buyer behaviour and marketing owning more of the buyer cycle have all led to greater emphasis on inbound techniques. Content sits at the centre of effective Inbound marketing activity, not to mention driving improved Demand Generation performance and conversion. These 10 steps provide a framework to help you plan, implement and succeed in a Content Marketing strategy for your organisation. Download A3 Infographic: Content Marketing: 10 Steps to success 1.

Set your goals and objectives. 75% of CEOs think Marketers misuse the ‘real business’ definition of ‘ROI’. source: The Fournaise (2012) 2. Is there room for humour in B2B marketing? : Exo Marketing. Humour is often the best way to make someone feel comfortable.

Is there room for humour in B2B marketing? : Exo Marketing

It’s an icebreaker. It relaxes and reassures in a context of verbal communication. A year ago (already!) I asked you if there was room for creativity in B2B marketing. To that I replied with a very frank and wholehearted “yes.”

Online communities

Website design. Google+ Pinterest. Social Bookmarking. 6 Parts of Your Marketing You Should Always Be Optimizing. It probably goes without saying, but we're huge fans of optimization here at HubSpot.

6 Parts of Your Marketing You Should Always Be Optimizing

But we also know that optimization can be exhausting. Most marketers have a lot on their plates -- it’s enough to try and design a marketing strategy, write an ebook, and hit your monthly lead gen goal without the worry of testing and optimizing everything. So rather than reaching for a gallon of Ben and Jerry’s and hiding until all this bad noise about A/B testing stops, think about how much more efficient optimization can make you in the long run! Because I am an optimization nerd, I think about how to optimize everything -- from how I bake cookies to which road I take to work. If you aren’t similarly obsessive, however, this blog post is for you. 1) Your Landing Pages A landing page is a web page that allows you to capture a visitor’s information through a lead-capture form.

Why optimize your landing pages? How to Start Optimizing Your Landing Pages Does it pass the blink test? 5) Your Homepage.

Measurement

Guest blogging. Guides and infographics. Tech mktg training. Marketing automation. SEO. Our Take on the Most Commonly Cited Shortcomings of Inbound Marketing. At HubSpot, we have the privilege of talking to a lot of marketers on a regular basis.

Our Take on the Most Commonly Cited Shortcomings of Inbound Marketing

And although we're ultimately trying to sell inbound marketing software, a big challenge for our salespeople isn't just in convincing people our software is a good choice for them -- it's also in selling them on the idea of inbound marketing in general, especially if those marketers aren't convinced they should be shifting their marketing from a traditional, outbound approach toward a more inbound one.

Because this is the case, our salespeople have heard every concern in the book when it comes to shifting gears to inbound -- and a lot of those concerns have to do with their perceived limitations and shortcomings of inbound marketing. So let's clear the air once and for all by highlighting some of the most commonly believed inbound marketing shortcomings we've caught wind of from other marketers on the phone and on the web, and giving you our two cents about them.