Great Content: 8 Words That Make 'Great Content' Great. I know y’all are sick of hearing that “content is king.” “Content is king” is one of the major web marketing clichés of our time, right up there with “SEO is dead.” Following close behind, I think, is the recommendation to “create great content.” Want tons of Google traffic, hot leads, record sales? Don’t worry about SEO, conversion rate optimization, any of that, just create great content! But what does that really mean?
What makes content great, and what exactly is “content” anyway? Here’s my definition: “Content” is really just information – really, simple as that! To make this all a little more concrete, here are eight traits – all words that end in “able” – you should strive to embody with your content. 1. Your beautifully written content is utterly worthless if nobody knows it exists. Emily D: hardly the poster child for SEO So those gurus I quoted earlier who tell you to forget about SEO and just focus on greatness?
Really, your content should be findable in at least two ways: 2. 3. How Headline Length Impacts Engagement. Alex We can all agree that a well-crafted headline is one of the most critical ingredients for success in content marketing. This can make the task of headline writing seem rather daunting at times, especially since what constitutes a “well-crafted headline” is still an enigma to many. Fortunately, click-through data has the power to eliminate a lot of the guesswork and provide us with actionable insights for headline optimization. Of course, there are several aspects of headline writing that click-through data can inform, but today we’re going to focus in on headline length.
Taking a look at all of the paid links that were added to Outbrain’s network on Wednesday, July 10th, the number of words in the headlines range from 1 to 23, averaging around 7. To better understand how headline length impacts engagement, we first analyzed 8 months worth of click through data on over 100,000 English headlines for paid links that ran in Outbrain’s network. Think you’ve got great headlines? How to Develop and Maintain a Content Team. 70+ epic content marketing best practice tips, stats, blog posts and more. We've already rounded up lots of our case studies, articles and reports on social media and ecommerce, now it's time to do the same for content marketing.
Here are 70 or so of our articles on content marketing best practice, interviews with the experts, lots of stats, and our reports on the topic. Enjoy... Best practice tips As well as knowing all the statistics, case studies and opinion, execution is when the magic really starts to happen. The posts below cover some of the 'hows' of content marketing... Content marketing strategy: an A-Z guide to success Four ways to drive engagement with user-generated content Five irresistible tips you can learn from 1940s content marketing TL;DR: people don’t really read on the web and what you should do about it Three content marketing tips from LinkedIn on reaching its audience The four Ps of content marketing Five content marketing lessons from the Red Bull Stratos jump Six tools content marketers should be using daily Your company is awash with great content.
50 Tools to Jumpstart Your Content Marketing Efforts. Companies are defined today by their unique story. Anyone can sell a product but why buy that product over another? Creating radio spots and billboard ads are not enough in today’s consumer centric marketplace to connect with customers, it’s content that helps craft a story about your business, drive home your unique value and inform potential customers why they should buy your product or service over others. Jumpstarting your content marketing efforts can be an uphill battle if you don’t have the right tools in place to get the job done.
It’s time to think like a journalist and a marketer to offer your audiences content that is both useful and entertaining, similar to the value a publication brings to its readers. Here are 50 tools to help bolster your content marketing strategy for the future: Tools for Content Discovery & Ideas 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Tools for Marketing & Distribution 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. Tools for Organization 21. 22. 23. 24. 25. 26. 27. 28.
Testimonials. #B2BContentEvent Create & Optimize Demand by Integrating SEO, Social & Content Marketing. With 9 out of 10 B2B marketers using content marketing, competition for attention is more fierce than ever. The constant battle with Google algorithm and indexing updates and the masking of useful data against which to optimize has caused many ambiguities when it comes to implementing traditional SEO advice. That doesn’t mean search doesn’t warrant top priority. Search is core to finding answers in daily business life: Google handles 100 billion queries monthly and 16% of those queries have never been seen before. According to a recent DemandGen report, 81% of B2B buyers start their journey to finding solutions through search.
That means there are huge opportunities for continuous optimization of content performance in search to attract, engage and convert. To get the most out of organic search optimization in a very social and content marketing focused world, I think it’s important to make the distinction that most SEO is based on anticipating demand. SEO That Optimizes for Demand: B2B content marketing. Feeding the Content Machine: 6 Steps to Repurpose and Maximize Content Creation.
Content is king. How many times have you heard that in the last, say, 2 hours? It’s all anyone talks about now that Google has closed so many loopholes and is forcing online marketers to focus on Earned Links. Yet, just like you, everyone ELSE and their sisters and brothers and cousins and aunts are also writing articles and trying to create content, because content is king, right? So how can you rise above the noise? How can you maximize every single content piece created to develop multiple pieces of content that can be interacted with differently and also increase exposure to other social channels? In this article I will share my Boost strategy, where I re-purpose and repackage articles 6 ways to feed the content machine. Here’s a summary of how the process works: Step 1: Create an Audio File Have you checked out SoundCloud yet? In Action: I created an audio version explaining Google’s Rank Modifying Spam Filter, which then became an article on my blog.
Step 3: Create Custom Images. 42 Favorite Strategies in Support of Compelling Content Marketing. 5 Ways to Get Links Through Content Marketing. Unless you have been hiding under a rock, you know that content marketing is an absolutely necessary addition to your online marketing strategy in 2013. If your primary goal is to boost your rankings, you’re in luck because content marketing done correctly can lead to many great links back to your website. Here are five types of content you can use to build backlinks for your website. Lists Lists are one of the easiest types of content you can create on your blog or website. They tend to get a lot of traction on social media and ultimately attention from other bloggers and website owners in your niche or industry who are happy to share your list with their audience on their blogs.
Best of all, just about anyone in any niche or industry can create lists that will get attention. . • Top 100 _______ to Follow on Twitter • Top 100 Facebook Pages in the _______ Industry • Top 100 Blogs on _______ • Top 100 Tools to Help You With _______ • Top 100 Resources for _______ Infographics Videos Tools. Content Marketing Metrics Fun With Google Analytics. By Jill Whalen The phrase "content marketing" seems to be the latest buzzword in online marketing circles.
Every SEO consultant and agency is talking about it and writing about it. The SMX West Conference being held this week in San Jose even has a whole day devoted to learning about content marketing. While it's new to many, content marketing is how I built my own business since the turn of the century when I started writing my first newsletter. (Does that make me a dinosaur?
;) More recently, I talked about what content marketing is and how it relates to SEO in this interview for ContentEqualsMoney.com. Why SEOs Are Embracing Content Marketing The bottom line is that when you add great content to your website on a regular basis and get the word out about it to your target audience, you'll gain more rankings, traffic, conversions, leads and sales. The key, of course, is that word "great. " Google Analytics to the Rescue! You all know by now that I'm a Google Analytics junky. PageViews Ha! Ntent marketing: the key to quality traffic and sales leads. Content marketing: the key to quality traffic and sales leads The turn of the millennium heralded the beginning of a brave new digital world. Of course the internet in its current form has been around for 20 years or so, but it was only around the turn of the century that the web became a prime medium for communication, learning and commerce. Twelve years on, after the email, e-commerce and social networking revolutions, there are still challenges to unlocking its full potential.
This was precisely the issue being faced by the London-based data centre leader, BIS. So they came to us for help in their search to develop a successful marketing strategy. And what did we suggest? Well, perhaps that is somewhat simplistic. Content, while an important part of any digital strategy, it is especially important for IT resellers. The results speak for themselves. Enterprise Inbound Marketing Process: Content Marketing. Enterprise Inbound Marketing Process: Content Marketing Now that we have set goals, created plans and have the foundations built for an Enterprise Inbound Marketing Process, it's time to create the fuel for the engine—content. As Bill Gates once said, "Content is King. " Content has many forms and many purposes in marketing as a whole. Blogs, downloads, videos and social media updates attract potential buyers into the traditional top of the sales funnel, or as HubSpot's Steve Hall recently discussed, into the "Openness" and "Realized Need or Want" stages of the "New Purchase Loop.
" In later stages, or further down the funnel, content keeps leads engaged and interested, answers their questions and assists sales and marketing in qualifying them. As we get to the sale and post-sale stages, content is equally important in customer satisfaction, retention and upsell opportunities. The Objective With this information in hand, we create a Content Map, Content Audit and Editorial Calendar. 2 Successful Approaches for Getting Content Marketing Buy-In.
Tips from Top SlideShare Content Marketers. At TopRank Online Marketing, we’ve been singing SlideShare’s praises for years. With over 50 pieces of content shared through the platform, some closing in on 100,000 views, we’re well aware of its power and potential. Forbes calls SlideShare the “Quiet Giant of Content Marketing” with good reason; with 60 million monthly visitors, it’s one of the top 200 most visited sites in the world. Yet Joe Pulizzi says Slideshare is the “most underutilized content distribution tool” in content marketing today and he’s right. How can marketers make best use of this incredible resource? Take a page from these SlideShare marketers, who have put out some of the most popular and useful pieces of content in their niche on the platform. Along with each example, you’ll find out just what it was they did to get it so very right; use these tips to improve your own SlideShare content marketing strategy. 10 Ways to be a Marketing Genius Like Lady Gaga How to SlideShare Like @JesseDee How to SlideShare Like KPCB.
Data Makes Your Content Harder, Better, Faster, and Stronger.
Pinterest. Curation. Tools. Resources and writers. Twitter Acquires Vine, Launches iOS App For Sharing 6-Second Videos. Content Marketing is the New PR. Photo credit: Flickr by Frank Strong PR should embrace content marketing. If there’s one trend that has reached a tipping point in PR — it is content marketing. Content marketing is a perfect blend of SEO and social media for the online marketing mix. But for PR, there’s one other key point: media and blogger relations. Joe Pulizzi, who founded the Content Marketing Institute defines content marketing as “a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”
He simplifies the definition in a subsequent paragraph by stating, “In short, instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.” Isn’t that also what bloggers and media strive to do? Crossing a Threshold Likewise, in an era of pageview journalism, pitching a story doesn’t end when the story published. The applicability in media relations is multifaceted: Inbound PR.
eBook Marketing | 100 eBook Examples, Guide. Content Marketing Ideas for a Year of SlideShare Presentations. How to Attract More Customers With Content Marketing. Are you looking to attract prospects, convert them to customers and keep them coming back? Then social media and content marketing are a match made in heaven. The key to success is to make the connection between content marketing and social media. Let’s look at the content needed to get your marketing to that lucrative intersection. #1: Attract Prospective Customers The first question on a prospect’s mind when considering a purchase is, “What solutions are available?”
Your goal is to create awareness and make sure that your solution meets the buyers’ need when they’re ready to make a decision. According to data from Google and Shopper Science’s Zero Moment of Truth report, consumers in 2011 consulted an average of 10 sources before making a buying decision. The number of sources a buyer consults before making a decision doubled year over year. One way is to create informational articles. Social network users are constantly sharing, curating and consuming informational content. Final Wrap-Up. 5 Content Sourcing Ideas Through Word Visualization. One of the most common problems marketers have with content is ideation. This is especially true with companies that have relied on just a few individuals for things like blogging and social promotions.
Eventually, people will run out of their own ideas. It is inevitable and a certainty in most cases. The solution for business content ideation is to be connected to the interests, goals and purchasing journey of the consumer. Besides that customer centric approach to content planning, there are a variety of opportunities to get ideas in order to be more creative or to surface concepts and stories that are unique. 1. Using a tool like Wordle, content marketers can tap into different data sources that reflect frequency of interest related to customer interest. SEMRush - Look at the organic keywords for your own site, competitors and industry leading publications. 2. Looking at internal data is not only convenient but can also be quite insightful. 3. 4. 5.
10 Steps to Content Marketing success infographic | Ledger Bennett B2B Marketing Blog. 30.09.13 | Posted by Greg Dorban in Content Marketing, Creative Excellence, Organisational Change Recently, the prominence of Content Marketing has risen for all business to business marketers. Google updates, changing buyer behaviour and marketing owning more of the buyer cycle have all led to greater emphasis on inbound techniques. Content sits at the centre of effective Inbound marketing activity, not to mention driving improved Demand Generation performance and conversion. These 10 steps provide a framework to help you plan, implement and succeed in a Content Marketing strategy for your organisation. Download A3 Infographic: Content Marketing: 10 Steps to success 1. Aim Set your goals and objectives. 75% of CEOs think Marketers misuse the ‘real business’ definition of ‘ROI’. source: The Fournaise (2012) 2.
Who are you talking to? 90% of business buyers say when they’re ready to buy, they’ll find you. source: DemandGen Reports (2012) 3. This is the crucial part – the strategy. 4. 5. 6. 7. The Season of our Discontent Marketing.