The Definitive Guide to Rich Snippets for Google and Bing. Home » Blog » New Download: The Definitive Guide to Rich Snippets for Google and Bing By Kari Rippetoe | Jul 23, 2013 More Articles by Kari Photo credit: phil wood photo As organic search result pages become increasingly overcrowded with more types of content – like videos, articles, and PDFs – standing out in the crowd is becoming more and more difficult. Even being on the first page is no longer enough, or even ranking at the top of the page. There are 3 major reasons for this: Google algorithm changes over the past couple of years have put a bigger emphasis on high quality content.
Rich snippets actually present a relatively easy opportunity for you to enhance how your content appears in Google and Bing search results. Our latest guide, The Definitive Guide to Implementing Rich Snippets for Google and Bing, shows you what rich snippets are, and how to use them to boost your SEO and content marketing efforts. Share this article. Key Search Marketing Takeaways from SemTechBiz 2013. I've just come from the Semantic Technology and Business Conference in San Francisco, and it was both thoroughly enjoyable and highly instructive. I was joined there on the panel "Search Marketing in a Semantic World" by my esteemed colleagues Matthew J. Brown and Barbara Starr. Our panel discussion was lively and, I hope, interesting and elucidatory for those that attended: thanks Matt and Barbara! The conference sessions were not only interesting, but in aggregate both helped consolidate some thoughts about search marketing and the semantic web that have been on my mind for some time, and provided me with new perspectives on the relationship between the two disciplines.
Insofar as these ruminations led to a eureka moment it is this: an understanding of the semantic web is not simply a useful accessory for SEOs, but is now required by any search marketer who wants to excel in their chosen profession. Let me try to explain the most of important of these to you. Why is this important?
So? SMX Advanced 2013 Recap: 32 Takeaways. After a successful three-day run, SMX Advanced 2013 has come to an end and, after saying goodbye to the Bell Harbor International Conference Center and spending the night in Sea–Tac Airport, our Bruce Clay live-bloggers have safely returned home. In case you missed it, today’s post offers a quick-read recap of nine SMX Advanced live-blogging sessions that cover topics from PPC best practices and link acquisition, to content curation, authorship, and Schema.
The Periodic Table of SEO Ranking Factors: 2013 Edition Technical SEO is still relevant. When optimizing, remember that user intent comes first, and site speed matters.Anchor text has gone down in value since last year.The presence of Google+ 1 JavaScript code can cause a page to get indexed, and Google+ social sharing can make an impact on Google indexing and ranking within 4 or 5 days.Social shares on Facebook also impact Google indexing and ranking, but it can take 7 to 8 days. PPC Best Practices in an Enhanced-Campaign World. Search, Answers & Knowledge Graphs Galore. Google is leveraging the knowledge graph brilliantly, while others have their own version of knowledge graph search.
As the knowledge graph changes the SERPs, Google is pushing adoption of semantic technology, gradually replacing its traditional SERPs based on links. The search giant’s innovations are setting the pace for the future of search. For example, Google Now. Google Now is everything that Siri was purported to have been, and closer to the intention of the DARPA PAL program from which Siri arose. Apple is now stepping up its efforts in this arena, announcing at the Apple Worldwide Developers Conference last week that Siri now has new male and female voices, Twitter search integration, Wikipedia integration and Bing Web search within the app. Where Google goes, others follow.
Knowledge Carousel Interestingly enough, “knowledge graph” is not a trademarked phrase. Search Adopts Semantic Technology In many respects, the answer is simple. Graphs Rule In Search Key Takeaways. How Penguin 2.0 Levels the Playing Field [Data] If you’ve found yourself on a search industry website in the last few weeks, the odds that you’ve encountered a reference to the upcoming Google algorithm dubbed ‘Penguin 2.0’ are likely to be near 100%. Among other changes the algorithm update was to address, in a video released on his blog (below) just prior to the algorithm update Matt Cutts describes adjustments to host crowding, or clustering, in the SERPs.
Host crowding is when multiple listings from the same domain appear throughout the natural search results for a particular keyword. For example: Google views this as a poor user experience and prefers to offer the user greater diversity in the search listings: Adjusting Strategies Based on Large Data Sets Here at Conductor we are fortunate to have access to a rich database of natural search data in our Enterprise SEO Platform, Searchlight.
For One Large Branded Search Query, We See A 75% Reduction in Visibility The Impact Impact in the SERPs Impact on Analytics Moving Forward. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold. The Advanced Guide To SEO. Indexation & Accessibility You could have the best content in the world, the most amazing audience and even traffic coming from all kinds of places like social media and referrals. But if the search engines can’t properly access, crawl and index your site none of that matters for SEO. That is why in this section you’re going to learn how to look at your website from the search engine’s point of view. You’re going to be able to do a full crawl of your own site, handle migrations, redesigns and much more.
Site Speed & Performance It is well known by now that Google has said site speed is a small ranking factor (about 1%). This is tiny, but it’s rare for Google to say that anything has a definite effect on rankings. So it makes so much sense to follow this advice.