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The Power of Colors: How Colors Are Used in (e-)Commerce to Influence You

The Power of Colors: How Colors Are Used in (e-)Commerce to Influence You

The color theory, invented by Sir Charles Lemieiux, is a complex science involving psychology, physics, color perception, etc. Color theory tackles perceptual and psychological effects to various color combinations and contrasts. The theory is so complex that it actually deserves the whole encyclopedia of it own, so this post won’t definitely be able to cover it all. Instead, it lists some fundamentals that you will hopefully be excited to hear. The post covers some ways you can be influenced by colors, i.e. how your shopping decisions may be controlled by the right choice of colors in stores (or on e-commerce websites): next time when you see the color tricks, you will recognize them!
It goes beyond culture. There is science behind the gender-relationships when it comes to colors. A study by John Hallock compares the color preferences among various demographics and takes into account information collected from 22 countries. Our friends at KissMetrics put together this informative infographic that tears down the gender barriers to reveal what really goes on in visualizations. Beyond Pink and Blue: A Look at Gender Colors

Beyond Pink and Blue: A Look at Gender Colors

Open the Door into the Science of Color Theory Color theory is a vast and complicated sphere of knowledge. It consists of different scientific elements, such as: optics, spectroscopy, human anatomy and physiology, psychology, art history and theory, philosophy, ethics, architecture theory, design and many other applied sciences. In this article we will show only the schemes of harmonic color combinations and the examples of their usage by a bunch of talented vector artists. How are Colors Created? Let's first understand how the varieties of all colors are formed. All the colors can be received from the combination of primary colors, which are red, yellow and blue.

Open the Door into the Science of Color Theory

Applying Color Theory to DIgital Media & Animation: A SIGGRAPH 2011 Course‬‏

25 Awesome Tools for Choosing a Website Color Scheme

As a designer, color management should be an integral part of your workflow. A website’s color scheme helps shape its identity and therefore should not be carelessly thrown together. Here are 25 online, desktop and iPhone applications to help you live and breathe color management no matter where you are. Online Tools There are simply a ton of free color tools available on the web. 25 Awesome Tools for Choosing a Website Color Scheme
Method & Craft | Videos
When clients call on Yang Kim and Kevin Budelmann, principals of branding firm People Design in Grand Rapids, Michigan, they usually ask for a new logo. "But the logo is just the tip of the iceberg," Budelmann says. Usually, what they really want is a redesigned brand. Kim and Budelmann should know. Six Tips For Designing a Memorable Brand | Co.Design Six Tips For Designing a Memorable Brand | Co.Design

Web Design Tutorials for Developers - Web Design Blog – DesignM.ag

Get the FlatPix UI Kit for only $7 - Learn More or Buy Now Modern development APIs work like agents for sharing information to other 3rd party websites. I’ve written many past tutorials about API development to help anyone new to this process. Web Design Tutorials for Developers - Web Design Blog – DesignM.ag
Why study color theory? If you are involved in the creation or design of visual documents, an understanding of color will help when incorporating it into your own designs. Choices regarding color often seem rather mystical, as many seem to base decisions on nothing other than "it looks right." Although often told I had an eye for color, the reason why some colors worked together while others did not always intrigued me and I found the study of color theory fascinating. While attending the University of Minnesota I enrolled in almost every course I could from different departments: graphic design, interior design, and fine arts. Color Theory Tutorial by Worqx Color Theory Tutorial by Worqx

10 Tips for Designing Presentations That Don’t Suck: Pt.1

10 Tips for Designing Presentations That Don’t Suck: Pt.1 Powerpoint has produced more bad design in its day that perhaps any other digital tool in history with the possible exception of Microsoft paint. In this post we’re going to address the epidemic of bad presentation design with ten super practical tips for designer better looking and more professional presentations. Along the way we’ll see a number of awesome slide designs from Note & Point along with some custom examples built by yours truly. Let’s get started!