The Secret To Pinterest's Astounding Success: A Brilliant Sign-Up Process You Should Copy. Social Media + Multimedia = Social MultimediaVideo Over Enterprise. [Mor Naaman is an assistant professor at the Rutgers School of Communication and Information, where his research focuses on social media. In particular, Mor aims at improving the ways in which we consume and create social media information, including multimedia. His home on the Web is mornaaman.com ; he blogs away from home at ayman-naaman.net ; and he just started tweeting publicly at @informor - encourage him with a hearty follow! How to Get Twitter Followers. When I am training people in how to use Twitter, the question asked most often is “How do you get Twitter followers?”
When you are just starting out, you may not know any people that are on Twitter and don’t have any idea of where to start. Get Twitter followers automatically with Tweet Addr If you have been on Twitter for awhile, you may find that your number of followers has stopped growing and are looking for ways to get new followers. Wrong or right many people see Twitter as a numbers game, so even ‘Power’ Twitter users are often looking for new techniques to increase their numbers of followers too.
How To Use YouTube To Drive Business. Are your business bookmarks del.icio.us? Use Microblogging to Increase Productivity - Jeanne C Meister and Karie Willyerd - The Conversation. By Jeanne C Meister and Karie Willyerd | 10:15 AM April 16, 2010 Are you using Twitter to reach your customers and followers?
Do you update your status on Facebook several times a day? Maybe you daily ask questions of one of your specialized LinkedIn groups? You can replicate this experience inside your organization. There are a number of internal solutions that allow employees to share messages and information with each other, including Yammer and Socialtext. Just a few years ago, Smith says, “when we wanted to revise a classroom training program, we would write a survey, send this to all business unit HR leaders around the world, analyze the results and then use this input to design a new pilot.”
How to Use Social Bookmarking for Business. Isaac Marion was a Seattle-based blogger and writer who was largely unknown in 2008, until his short story I Am a Zombie Filled With Love was distributed on his website and purchased by about 100 readers. The story was also reviewed by a lot of users on the StumbleUpon network, and it was so highly rated that Cori Stern, a Hollywood screenwriter and producer, literally stumbled upon the story and instantly thought it would make for a great movie.
Stern reached out to Marion and told him he should convert the short story into a longer novel, which turned into the recently published "Warm Bodies. " From there, Stern introduced Marion's work to her colleagues Laurie Webb and Bruna Papandrea (whose past projects include movies with Sydney Pollack and Milk) and the story was so good that it turned into a movie deal with Summit Entertainment, the same production company behind The Hurt Locker and the Twilight films.
Had Stern not stumbled upon the story, none of this would have been possible. Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources. Are you using content marketing as part of your digital strategy to grow your business?
If so, you're not alone. According to the Content Marketing Institute, the lion's share of marketers (some 92%) report using content marketing. In the fast moving world of digital strategy, things are always changing. 10 Business Blogging Best Practices. There has been lots of talk lately that micro-blogging, using sites like Twitter, has taken the place of blogging and blogs are just no longer relevant.
Not only is there still a place for blogs, but it is a perfect way for companies to begin to understanding social media and begin to engage with their customers and prospects. We recently wrote about the four-year old Boeing blog, which by many measures is a successful blog, so this seems like a perfect time to list some best practices for business blogging. Even though this site is geared towards business to business companies, these best practices are for anyone planning, or even currently writing, a company blog. This list is not meant to be comprehensive, but is to help you get started or improve an existing blog. Each one of these points could be expanded to a full blog post, and probably has by others. 1. Slideshare. 8 Social Media Metrics You Should Be Measuring. Do you think social media measurement is only about return on investment (ROI)?
Are you struggling to find measurements that are meaningful to your organization? Do you feel like you’re searching for a needle in a haystack of metrics? Here are 8 useful metrics that you may not be measuring, but should be. Why You Need to Monitor and Measure Your Brand on Social Media. Maria Ogneva is the Director of Social Media at Attensity, a social media engagement and voice-of-customer platform that helps the social enterprise serve and collaborate with the social customer.
You can follow her on Twitter at @themaria or @attensity360, or find her musings on her personal blog and her company's blog. 5 Objectives for Social Media Measurement. Measurement and analysis of social media can mean many things.
All of them are useful, and not all of them are about that widely-misunderstood ROI. And as we’ve talked about before, there are some things you need to realize and understand about social media measurement before you get started. One of the most important pieces of putting together any kind of sound analysis strategy around social media is figuring out what, exactly, you’re trying to diagnose and determine. We often use the term “ROI” as a catch-all for saying “prove that this is worth it to our business”, when there are really many ways to look at success, value, impact, or input. Let’s take a look at five useful objectives for measurement itself, and some of the metrics that might apply. Please note, before you start emailing me like crazy, this list isn’t meant to be exhaustive. 1. Here’s where the ROI folks live, in the truest sense of the word. How to Monitor Your Social Media Presence in 10 Minutes a Day. Monitoring your business' social media presence is incredibly important.
You need to respond to people talking about your brand and understand how people view your company. However, a common concern is that it takes up too much time. The team at HubSpot spreads out the responsibilities, but it's entirely possible for one person to keep an eye on things. If you set up a solid routine, monitoring your online presence doesn't have to be a hassle at all.
Here are five free, easy steps you can take to get things started. Answering the Social Phone. How to Answer the Social Phone. It seems that if there are many ways to listen in the social Web, there are also many reasons with the ways to answer.
Tom Asacker puts it well, we define ourselves both according to what we identify with and what we reject, and given the abundance of marketplace choice, we now choose interactions which we feel will produce the best story possible. With that in mind, when customers interact with us, we have an opportunity to help enhance their stories. ROI: How to Measure Return on Investment in Social Media Brian Solis. InShare62 What follows is the entire version of my recent post on Mashable, “The Maturation of Social Media ROI“ Over the years, Social Media experts attempted to redefine ROI for a new era of influence. While some introduced alternative philosophies for measuring the nuances tied to social media, others wondered aloud whether ROI simply wasn’t necessary as the tools and methodologies for analyzing yields didn’t yet exist.
And furthermore, by focusing on justification and metrics, we were distracted from the primary objective of building relationships and cultivating dialogue. Social Media Time Management: Resource Allocation. This post is the second in a multi-part series on Social Media Time Management, intended to supplement the content of the presentation I gave at BlogWorld Expo 2009.
Click here to see the collection of posts in the series. Organizations that are embarking on social media are going to be at different levels of maturity. That’s okay. What’s most important is that you recognize where on the spectrum you sit, so you can plan your efforts accordingly, and focus on how to get to the next level. 12 Steps To Hiring A Social Media Manager. I think we can all agree by now that social media is here to stay. As such, the importance of formulating a social media strategy, executing on it, educating and aligning the whole organization, is paramount. 5 Tips for Finding Time for Social Media.
One of the major objections I hear about social media is about time. Do any of these sound familiar? “Who has time?” How to Convert Your Facebook Superfans Into Brand Ambassadors — Online Collaboration. Last week, I explored the birth of the “superfan” in social media, drawing from the superfan concept at sporting events and pointing out some fan qualities that my company has observed on our clients’ Facebook Pages. This week, I’m going to discuss how to harness the passion of the superfan in order to convert them into an ambassador for your brand. Once we had identified the superfans — the Facebook fans who not only liked a brand’s page but also participated and interacted with others on the page and even came back on a daily or near daily basis — we knew we had to do something more. Sure, we could give them a special gift or recognize them publicly in a status update saying “Thanks,” but was that it?
How To Develop a Social Media Strategy: A Roadmap for Integration. The problem with any new function in a business is deciding how it fits with existing operations. Risk-takers and Strategists: Jeremiah Owyang on Long-Term Social Media Planning. Two years ago, 93% of Americans believed companies should have a social media presence. Today, brands are hiring social media specialists for customer support, crowdsourced product development, promotions and even leads generation. At this point, with Twitter and Facebook having hit critical mass and millions opting into location-based advertisements, the issue for most organizations is transitioning from ad hoc profile updates to long-term strategy. According to a report released today (embedded below) by Altimeter Group's Jeremiah Owyang, "only 23 percent of social strategists have a formalized program with long-term direction". Internal resistance, non-standardized metrics, multiple (and confusing) platforms and lack of resources prove great obstacles to planning.
That being said, the study was conducted with input from 50 of the leading pioneers in social media including Ford's Scott Monty, Edelman's Steve Rubel and Qualcomm's Liya Shariff. Shut Up and Listen. 16 top podcasts – social media, marketing and more. I’m a podcast fanatic. I listen in the shower, on my cycle to work (sorry mum, I know that’s not safe) and when swimming (using the excellent Speedo Aquabeat). 6 Social Networking Faux Pas to Avoid. You're automatically signed up for the Inc. Best and Worst Practices Social Media Marketing. 5 Social Media Best Practices for Business Brian Solis.
InShare30. Get Started with Social Media. You're automatically signed up for the Inc. Wire, so you never miss a single day's most important news, tips, or ideas. Roll over the name of the other Inc. newsletters to see how you can get great Inc. articles on the topics that matter most to you. The news-from all over the web-entrepreneurs need to know now. Superlist of What NOT To Do In Social Media (UPDATED) Are you using content marketing as part of your digital strategy to grow your business? If so, you're not alone. According to the Content Marketing Institute, the lion's share of marketers (some 92%) report using content marketing.
In the fast moving world of digital strategy, things are always changing. What should you expect in 2014 to change in the world of content marketing? Hana Abaza of Uberflip has put together an infographic detailing five key content marekting trends for the coming year. Social media and customer service – some examples. How Does Social Media Aid Lead Generation? HOW TO: Use Social Media for Lead Generation. Case study: Doubling sales through social media. Case study: Doubling sales through social media. Build Thought Leadership Through Social Networking. Build Awareness and Increase Sales.