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[Mor Naaman is an assistant professor at the Rutgers School of Communication and Information, where his research focuses on social media. In particular, Mor aims at improving the ways in which we consume and create social media information, including multimedia. His home on the Web is mornaaman.com ; he blogs away from home at ayman-naaman.net ; and he just started tweeting publicly at @informor - encourage him with a hearty follow!
When I am training people in how to use Twitter, the question asked most often is “How do you get Twitter followers?”
by Jeanne C Meister and Karie Willyerd | 10:15 AM April 16, 2010 Are you using Twitter to reach your customers and followers? Do you update your status on Facebook several times a day? Maybe you daily ask questions of one of your specialized LinkedIn groups? You can replicate this experience inside your organization. There are a number of internal solutions that allow employees to share messages and information with each other, including Yammer and Socialtext .
Social bookmarking sites can help save you time and energy, and keep you ahead of your competitors. Here's how you can take advantage of these sites. 12 in Share Connect with Evernote: Please Login to Connect Your Account with Evernote
Need key statistics or metrics that will help you make strategic decisions to refine your social media programs?
By Jeffrey L. Cohen There has been lots of talk lately that micro-blogging, using sites like Twitter, has taken the place of blogging and blogs are just no longer relevant.
Do you think social media measurement is only about return on investment (ROI)? Are you struggling to find measurements that are meaningful to your organization ? Do you feel like you’re searching for a needle in a haystack of metrics? Here are 8 useful metrics that you may not be measuring, but should be.
Maria Ogneva is the Director of Social Media at Attensity , a social media engagement and voice-of-customer platform that helps the social enterprise serve and collaborate with the social customer. You can follow her on Twitter at @themaria or @attensity360 , or find her musings on her personal blog and her company's blog . Whether you are actively developing a social media presence for your brand or just dipping your toe in the deep and ever-changing ocean of social media chatter, you probably realize that monitoring and measurement are quite important.
Measurement and analysis of social media can mean many things. All of them are useful, and not all of them are about that widely-misunderstood ROI. And as we’ve talked about before, there are some things you need to realize and understand about social media measurement before you get started.
Monitoring your business' social media presence is incredibly important. You need to respond to people talking about your brand and understand how people view your company. However, a common concern is that it takes up too much time. The team at HubSpot spreads out the responsibilities, but it's entirely possible for one person to keep an eye on things. If you set up a solid routine, monitoring your online presence doesn't have to be a hassle at all. Here are five free, easy steps you can take to get things started.
In this presentation, David Alston of Radian6 looks first at the worries and objections that people have using social media.
It seems that if there are many ways to listen in the social Web, there are also many reasons with the ways to answer.
What follows is the entire version of my recent post on Mashable, “ The Maturation of Social Media ROI “ Over the years, Social Media experts attempted to redefine ROI for a new era of influence . While some introduced alternative philosophies for measuring the nuances tied to social media, others wondered aloud whether ROI simply wasn’t necessary as the tools and methodologies for analyzing yields didn’t yet exist.
This post is the second in a multi-part series on Social Media Time Management , intended to supplement the content of the presentation I gave at BlogWorld Expo 2009. Click here to see the collection of posts in the series. Organizations that are embarking on social media are going to be at different levels of maturity.
I think we can all agree by now that social media is here to stay.