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The Secret To Pinterest's Astounding Success: A Brilliant Sign-Up Process You Should Copy. Social Media + Multimedia = Social MultimediaVideo Over Enterprise. [Mor Naaman is an assistant professor at the Rutgers School of Communication and Information, where his research focuses on social media.

Social Media + Multimedia = Social MultimediaVideo Over Enterprise

In particular, Mor aims at improving the ways in which we consume and create social media information, including multimedia. His home on the Web is mornaaman.com ; he blogs away from home at ayman-naaman.net ; and he just started tweeting publicly at @informor - encourage him with a hearty follow! How to Get Twitter Followers. When I am training people in how to use Twitter, the question asked most often is “How do you get Twitter followers?”

How to Get Twitter Followers

When you are just starting out, you may not know any people that are on Twitter and don’t have any idea of where to start. Get Twitter followers automatically with Tweet Addr If you have been on Twitter for awhile, you may find that your number of followers has stopped growing and are looking for ways to get new followers. How To Use YouTube To Drive Business. Are your business bookmarks del.icio.us? Use Microblogging to Increase Productivity - Jeanne C Meister and Karie Willyerd - The Conversation. By Jeanne C Meister and Karie Willyerd | 10:15 AM April 16, 2010 Are you using Twitter to reach your customers and followers?

Use Microblogging to Increase Productivity - Jeanne C Meister and Karie Willyerd - The Conversation

Do you update your status on Facebook several times a day? Maybe you daily ask questions of one of your specialized LinkedIn groups? How to Use Social Bookmarking for Business. Isaac Marion was a Seattle-based blogger and writer who was largely unknown in 2008, until his short story I Am a Zombie Filled With Love was distributed on his website and purchased by about 100 readers.

How to Use Social Bookmarking for Business

The story was also reviewed by a lot of users on the StumbleUpon network, and it was so highly rated that Cori Stern, a Hollywood screenwriter and producer, literally stumbled upon the story and instantly thought it would make for a great movie. Stern reached out to Marion and told him he should convert the short story into a longer novel, which turned into the recently published "Warm Bodies. " From there, Stern introduced Marion's work to her colleagues Laurie Webb and Bruna Papandrea (whose past projects include movies with Sydney Pollack and Milk) and the story was so good that it turned into a movie deal with Summit Entertainment, the same production company behind The Hurt Locker and the Twilight films.

Had Stern not stumbled upon the story, none of this would have been possible. Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources. Are you using content marketing as part of your digital strategy to grow your business?

Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources

If so, you're not alone. According to the Content Marketing Institute, the lion's share of marketers (some 92%) report using content marketing. In the fast moving world of digital strategy, things are always changing. 10 Business Blogging Best Practices. There has been lots of talk lately that micro-blogging, using sites like Twitter, has taken the place of blogging and blogs are just no longer relevant.

10 Business Blogging Best Practices

Not only is there still a place for blogs, but it is a perfect way for companies to begin to understanding social media and begin to engage with their customers and prospects. We recently wrote about the four-year old Boeing blog, which by many measures is a successful blog, so this seems like a perfect time to list some best practices for business blogging. Slideshare. 8 Social Media Metrics You Should Be Measuring. Do you think social media measurement is only about return on investment (ROI)?

8 Social Media Metrics You Should Be Measuring

Are you struggling to find measurements that are meaningful to your organization? Do you feel like you’re searching for a needle in a haystack of metrics? Here are 8 useful metrics that you may not be measuring, but should be. Why You Need to Monitor and Measure Your Brand on Social Media. Maria Ogneva is the Director of Social Media at Attensity, a social media engagement and voice-of-customer platform that helps the social enterprise serve and collaborate with the social customer.

Why You Need to Monitor and Measure Your Brand on Social Media

You can follow her on Twitter at @themaria or @attensity360, or find her musings on her personal blog and her company's blog. Whether you are actively developing a social media presence for your brand or just dipping your toe in the deep and ever-changing ocean of social media chatter, you probably realize that monitoring and measurement are quite important. 5 Objectives for Social Media Measurement. Measurement and analysis of social media can mean many things.

5 Objectives for Social Media Measurement

All of them are useful, and not all of them are about that widely-misunderstood ROI. And as we’ve talked about before, there are some things you need to realize and understand about social media measurement before you get started. How to Monitor Your Social Media Presence in 10 Minutes a Day. Monitoring your business' social media presence is incredibly important.

How to Monitor Your Social Media Presence in 10 Minutes a Day

You need to respond to people talking about your brand and understand how people view your company. However, a common concern is that it takes up too much time. The team at HubSpot spreads out the responsibilities, but it's entirely possible for one person to keep an eye on things. If you set up a solid routine, monitoring your online presence doesn't have to be a hassle at all. Here are five free, easy steps you can take to get things started. Answering the Social Phone. How to Answer the Social Phone. It seems that if there are many ways to listen in the social Web, there are also many reasons with the ways to answer. Tom Asacker puts it well, we define ourselves both according to what we identify with and what we reject, and given the abundance of marketplace choice, we now choose interactions which we feel will produce the best story possible.

With that in mind, when customers interact with us, we have an opportunity to help enhance their stories. The social Web is but a tool that allows us to do that in many more ways, depending on where our customers are. ROI: How to Measure Return on Investment in Social Media Brian Solis. InShare62 What follows is the entire version of my recent post on Mashable, “The Maturation of Social Media ROI“ Over the years, Social Media experts attempted to redefine ROI for a new era of influence. Social Media Time Management: Resource Allocation.

This post is the second in a multi-part series on Social Media Time Management, intended to supplement the content of the presentation I gave at BlogWorld Expo 2009. Click here to see the collection of posts in the series. Organizations that are embarking on social media are going to be at different levels of maturity. 12 Steps To Hiring A Social Media Manager. I think we can all agree by now that social media is here to stay. As such, the importance of formulating a social media strategy, executing on it, educating and aligning the whole organization, is paramount. This is why your social media manager / director is going to be a crucial hire. 5 Tips for Finding Time for Social Media. One of the major objections I hear about social media is about time. Do any of these sound familiar? “Who has time?” “You expect me to do all this on top of my normal duties?”

“How do you fit everything in?” … and so on. How to Convert Your Facebook Superfans Into Brand Ambassadors — Online Collaboration. How To Develop a Social Media Strategy: A Roadmap for Integration. Risk-takers and Strategists: Jeremiah Owyang on Long-Term Social Media Planning. Shut Up and Listen. 16 top podcasts – social media, marketing and more. 6 Social Networking Faux Pas to Avoid. Best and Worst Practices Social Media Marketing. 5 Social Media Best Practices for Business Brian Solis. Get Started with Social Media. Superlist of What NOT To Do In Social Media (UPDATED) Social media and customer service – some examples. How Does Social Media Aid Lead Generation? HOW TO: Use Social Media for Lead Generation.

Case study: Doubling sales through social media. Case study: Doubling sales through social media. Build Thought Leadership Through Social Networking. Build Awareness and Increase Sales.