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10 Privacy Settings Every Facebook User Should Know. Why Top Brands Are Investing So Much Time In a Social Media Leaderboard. Jesse Thomas is CEO and founder of creative agency JESS3.

Why Top Brands Are Investing So Much Time In a Social Media Leaderboard

Follow him @jess3 and invest in (e)JESS3 here. When I asked Duleepa Wijayawardhana (a.k.a. “Dups”), co-founder and CEO of the self-described "social media exchange” Empire Avenue (EA), if he wanted to be the next Gordon Gekko, he replied, “We want to be bigger than Gordon Gekko.” Why You're Pissing Off Half Your Facebook Fans. Sure it has 600 million members and is significantly more compelling than any film made by Nicholas Cage in the past five years, but even with those inherent advantages, Facebook for business is hard.

Why You're Pissing Off Half Your Facebook Fans

It’s not just that Facebook has a distinctly Favre-like approach to features and decision-making. Or, that Facebook is very clearly in business to make money for them, not necessarily for us. Those are just the operational challenges.

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