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10 Privacy Settings Every Facebook User Should Know. Why Top Brands Are Investing So Much Time In a Social Media Leaderboard. Jesse Thomas is CEO and founder of creative agency JESS3.

Why Top Brands Are Investing So Much Time In a Social Media Leaderboard

Follow him @jess3 and invest in (e)JESS3 here. When I asked Duleepa Wijayawardhana (a.k.a. “Dups”), co-founder and CEO of the self-described "social media exchange” Empire Avenue (EA), if he wanted to be the next Gordon Gekko, he replied, “We want to be bigger than Gordon Gekko.” He might just get there thanks to the growing trend of ranking a person’s social media capital as well as thousands of new "investors. " Massive brands like Intel, Audi, Microsoft, Ford Motor Company, Toyota and AT&T have also invested in EA and are quickly rising up EA’s business leaderboard. The Fortune 500 ranks public companies by the most after-tax revenue for the year, but how does EA determine its scoring? We spoke to some top brands and power users to figure out what all the fuss is about. Intel Why are so many brands deciding to invest their time in EA? Audi Like Rhoads at Intel, White saw EA as a unique opportunity to connect with fans. Why You're Pissing Off Half Your Facebook Fans.