FORA.tv. The 50 Most Innovative Companies of 2012. 3 Ways To Predict What Consumers Want Before They Know It. The insight that sparks innovation appears to occur randomly.
After all, the iconic shorthand for innovation is a light bulb, implying that ideas come from sudden flashes of inspiration. While such flashes are surely good things, it is hard to depend on them, particularly if you are at a company that needs to introduce a steady stream of innovative ideas. Steve Jobs once said, “It is not the customer’s job to know what they want.”