Chief Operating Officer of ABP news and Chief Revenue Officer for the MCCS Network.
Avinash Pandey COO ABP News (Formerly Star News) : What Indian TV Channels Lack Avinash Pandey, Director, ABO News; Earlier with Star News. Avinash Pandey COO at ABP Star News Reviews: The Most Effective TV Channels Worldwide – What do They Have in Common? Avinash Pandey COO ABP News (Formerly Star News) : Avinash Pandey Star News Reviews on World Television Markets. The global picture of TV market shows a complex situation in the growth of different sectors of TV markets.
These sectors include different kinds of TV such as pay channels, traditional channels, digital TV and web TV and also different forms of revenue generated such as advertisements, programme viewership and revenue from programmes in other forms. Avinash Pandey COO at ABP- Star News Reviews : How to Market TV Programmes? TV Programme’s marketing requires special strategic planning and execution.
Simply engaging a social media marketer or distributing printed brochures won’t help. This is because TV programmes have a tight schedule of pre-production, post-production, press release campaign and initial phase-release campaigning. The broadcast of programme is predecided and everything has to fit into this strict timeline schedule. This is why it is important to create the maximum impact in TV programmes’ marketing. Avinash Pandey, who has been involved in decades of TV Programme marketing with Star News earlier and now as COO of ABP News, gives the following suggestions about TV programme marketing.
There is very little time slot before the release of a TV programme, which can be used for marketing. Company - ABP News Network Pvt. Ltd. Avinash Pandey COO at ABP- Star News Reviews : How TV Programmes are Fairing in India? Apart from this, there is another reason why TV Programmes cannot be overshadowed by the internet.
TV provides a medium where motion pictures can be brought alive in a dramatic manner in one’s home. Motion pictures can be and are being uploaded on the Internet as well. However, their appeal is not as dramatic on laptop or an average size desktop or a small tablet as that of the TV Programmes on a large TV screen. Avinash Pandey-Chief Operating Officer (COO) ABP News & Chief Revenue Officer, MCCS Network. With the growth of internet, online news channels, or Web TV is gaining popularity now.
Now we are entering a phase where every city of India has internet and efforts are on to extend the Internet in the rural areas of India. In the cities, practically everyone has a mobile with Internet connection, even though Smartphone is still expensive and not everyone can afford it. But in the cities it’s quite easy to have an internet access. And Web TV is usually free. There are some channels that are paid. Avinash Pandey COO ABP Star News-Innovation in TV Advertising. How to do Marketing on Youtube By Avinash Pandey (COO ABP-Star News) Avinash Pandey COO ABP News (Formerly Star News) : Important Marketing Skills By Avinash Pandey COO ABP Star News.
For a person in the marketing job or for a company or organization doing marketing for itself, it is very important to understand some major marketing skills.
Refining these skills can lead them to grow their business and not understanding these basics can have adverse effects on them. During my extensive marketing experience in Star News and now as COO of ABP News, I have seen that these skills are the most essential and it is important to understand them. Try the following and see if they work – The essential marketing rule is that 80% of our profits come from 20% of our clients. We need to understand which 20% customers are giving us the maximum profit and we need to focus on them. Another good strategy is to create segments of our clients by age, geographical location, profession, economic group and so on. Another basic marketing skill lies in shaping the product in such a way that our product stands out against other similar products in the market. Avinash Pandey COO at ABP Star News Reviews. Avinash Pandey, COO at Star-ABP News Reviews-Why Advertising on News TV Works? It has been found in several surveys done in the US and the UK that TV advertisements are the most effective medium in that they bring maximum Return on Investment (ROI).
They also enhance the branding effect of not only the product being advertised, but also of the company whose product is being advertised on TV. It has been found that TV advertisements overshadow other forms of advertisements and bring the maximum profit to the advertisers. This is despite the fact that TV is one of the most expensive medium of advertisement. In India, a 10 seconds TV ad can cost Rs. 250,000/- and above. Commercials run during major events such as cricket matches can be even costlier. Avinash Pandey COO at ABP Star News Reviews: Avinash Pandey COO at ABP Star News Reviews on Problems in the News TV Today. There are many kinds of problems plaguing the news channels of TV today.
Many of these have come from the print media and have acquired immense complex proportions today. This is not a problem of just Indian media, but is prevalent in other parts of the world too. Many of these problems have their roots in the mindless race to top the racing charts so that revenue can increase.
Some of these problems have arisen because of faulty education system of today that produces ill-educated people. A major reason also lies in the way media institutes train journalists especially in India. In the US, some of the major media and survey agencies have been studying the audience perception to media for some decades, i.e., at least since the beginning of 1990s. they have found that a sizable proportion of American society don’t really trust the reliability of the news being presented to them.
Avinash Pandey COO at ABP- Star News Reviews. Read about Avinash Pandey – Executive Vice President Ad Sales at STAR News India. Avinash Pandey COO at ABP- Star News Reviews : Avinash Pandey COO at ABP Star News Reviews on Brand Management for a TV Channel. Monday, 16 November 2015 Avinash Pandey COO at ABP Star News Reviews on Brand Management for a TV Channel A brand manager of a TV channel has to walk a tight rope.
Because in today’s world, a TV channels compete not only with the print media and other TV Channels, but also with the New Media i.e., the internet. It is difficult to catch the viewers’ attention for along time. Avinash Pandey COO at ABP- Star News Reviews. Jury gathers for a rigorous selection process to pick winners for Pitch Youth Marketing Awards 2013. Jury members of the Pitch Youth Marketing Awards 2013 headed by Jury Chairperson Agnello Dias, Founder and Chief Creative Officer of Taproot India, met in the capital for a screening of entries for the 12 categories.
The Pitch Youth Marketing Summit and Awards will take place on December 18. The awards are an acknowledgement of efforts in marketing through the year, to the youth. With more than half of India’s population consisting of youth, marketers must get their act right to capture this target audience. Marketing to the youth has always been a challenge but some brands have made rapid strides to capture this market as was evident from some of the entries. Distinguished Jury of Pitch Youth Marketing Awards As Jury Chair Agnello rightly put it, “The biggest thing with youth is that they will either love you or totally ignore you. Dalveer SinghLeader – Dialogue Factory & Jyotsna MakkarCMO at Microsoft India discussing entries.
IMPACT celebrates industry’s young achievers. In an attempt to recognise future leaders and inspire young talent across the advertising industry, including creative and media agencies, IMPACT has initiated Top 30 Under 30 – a celebrated list that recognises Young Turks.
The jury came together on January 18, 2013 to spot the best talent. The distinguished jury panel included: This initiative received a total of 148 entries, which were shortlisted to 116 entries and then to 50 entries. A final list of 30 was then culled out. The desi Hellos have begun. The first day of the Festival doesn’t usually get specific reactions from people. After all, Cannes Lions International Festival of Creativity is a week-long experience of winning some, losing some but learning lots if one takes out the time to be in the Palais de Festival, where the Festival is held every year.
And the 59th year of the Festival is no different. Most people did constantly discuss the ‘wonderful’ weather but apart from that, the conversations were about the Indians now making a home in Singapore, the seemingly low count of award shortlists with which India has begun day one, how some of the sessions were ‘brilliant’ and the fact that the seminar hall was ‘too full’ for the first day. Needless to say, all sessions were on the extreme changes that digital has brought upon the communication industry and for the new-age marketer; this year there was a higher dose of data and big data that made it to the conversations on stage.
Read about Avinash Pandey – Executive Vice President Ad Sales at STAR News India. Avinash Pandey COO ABP News (Formerly Star News) Graduation Day Address by Chief Guest, Mr. Avinash Pandey, Chief Operating Officer, ABP News - YouTube. GoArticles.com. Mr.Avinash Pandey-Chief Operating Officer (COO) ABP News & Chief Revenue Officer, MCCS Network : Profile of Present Chief Operating Officer of ABP News-Mr.Avinash Pandey. Avinash Pandey is a seasoned media professional with 19 years hands on experience in the print, television, online & digital domain. Avinash Pandey-COO ABP news and Chief Revenue Officer for the MCCS Network. Avinash Pandey is responsible for revenue portfolio’s coming from commercial time, non – commercial time, product innovation, in-content branding, events, online and digital sales and marketing.
Avinash also looks at alliances, acquisition, marketing tie ups and areas of business expansion. He closely works with the CEO – Mr. Ashok Venkatramani.