The Six Key Mobile App Metrics you need to be tracking. As the number of consumers using mobile applications steadily rises, the need to collect accurate metrics from them is increasingly important.
Unfortunately, many of the methods used to measure apps are taken from web analytics. In the following article from independent IT consultant and founder of Ricebridge, Richard Rodger argues that these metrics are simply not suitable for mobile apps – and in order to grow their use, different metrics need to be used. Mobile applications are not web sites, and traditional web analytics are not appropriate for mobile applications. What you need is insight that will make your app more effective. Study: Facebook’s Ad Business Booms Before IPO With CPC Up 23%, CPM Up 15% While Google’s advertising cost per click fell 6% since Q4 2011, Facebook keeps commanding higher prices from advertisers with CPC up 23% in key markets during same period according to a study of the last full quarter before the social network is expected to go public.
It seems the shift to mobile where users are harder to monetize hasn’t phased Facebook’s ad rates yet, which could make its stock very appealing come IPO day. Ads tool developer TBG Digital saw the average cost per thousand impressions (CPM) of the ads it runs on Facebook increase 15% over Q4 2011 and a whopping 41% over Q1 2011 in key markets. The contrast between the performance of Facebook and Google’s rates could lead analysts to see Mark Zuckerberg’s company and its highly targeted, friend-infused ads as critical to the future of online marketing.
Looking year over year, some of Facebook’s numbers are even stronger. [Image Credit: Scribbal] The Law of Shitty Clickthroughs. The first banner ad ever, on HotWired in 1994, debuted with a clickthrough rate of 78% (thanks @ottotimmons) First it works, and then it doesn’t After months of iterating on different marketing strategies, you finally find something that works.
However, the moment you start to scale it, the effectiveness of your marketing grinds to a halt. Sound familiar? Welcome to the Law of Shitty Clickthroughs: Over time, all marketing strategies result in shitty clickthrough rates. Here’s a real example – let’s compare the average clickthrough rates of banner ads when debuted on HotWired in 1994 versus Facebook in 2011: That’s a 1500X difference. Eight Mobile Ad Companies Get Behind ODIN In A Quest To Replace The UDID. More than a half-dozen mobile ad companies are getting behind a working group called ODIN to find a new way of tracking and identifying iOS users that still respects their privacy.
This is happening because Apple is pressuring developers to stop using an older method called UDIDs (or unique device ID numbers) faster than previously thought amid criticism that it compromises privacy. Velti, Jumptap, RadiumOne, Mdotm, StrikeAd, Smaato, Adfonic and SAY Media are hoping that by collaborating, they can influence the new standard that the rest of the mobile advertising industry will adopt.
“We need to get everybody on the same page so that we have a uniform solution that ends up working for everyone,” said Krishna Subramanian, who is Velti’s chief marketing officer. The old way, the UDID, was a unique identifier specific to every single iPhone, iPad and iPod. But critics have said that UDIDs are sensitive because they can’t be cleared or erased. Smartphones Will Generate 25% Of Paid-Search Ads Click By Dec 2012. It's easy to forget that, despite the massive growth of smartphones in recent years, mobile marketing is still relatively young and marketers are still trying to get to grips with the format.
However, its importance for marketers continues to grow and while it's far too early to say whether it'll explode like some analysts are suggesting, it's still a sector that will continue to expand over the coming years. The latest report relating to this, most specifically search advertising, comes from search marketers Marin Software and its report "The State of Mobile Search Advertising In the US".
As part of their findings, Marin has estimated that by December 2012, mobile devices will account for roughly 25 per cent of all paid-search clicks on Google. Marin also estimate that of the total ad spent that Google will receive, 23 per cent of this will originate from mobile campaigns, 45 per cent of this figures will originate from tablet devices. BuySellAds.com. Crazy Egg Web Analytics - Click Tracking, Website Heatmaps and Usability Software. The 5 Minute Guide To Cheap Startup Advertising. The following is a guest post by Rob Walling.
Rob Walling has been an entrepreneur for most of his life and is author of the book Start Small, Stay Small: A Developer's Guide to Launching a Startup. He also authors the top 20 startup blog Software By Rob, that's read by tens of thousands of startup entrepreneurs every month and he owns the leading ASP.NET invoicing software on the market in addition to a handful of profitable web properties. Imagine that you've just completed version 1 of your product and you're preparing for launch. You’ve greased the wheels with a few bloggers, targeted some keywords with SEO, created a bit of linkbait, and scheduled the press release to launch in the morning. Mobile Made Easy. Mobile App Tracking for Google Android, Apple iPhone and iPad. Bee] (n.) the company defining mobile advertising. What’s the best mobile ad network for you? 10 more important questions than: what’s the biggest? Submitted by Editors Desk on 7 December, 2009 - 12:35.
Since when did biggest mean best? Do you buy a car because it is the biggest? Do you buy a car because it is made by the largest car manufacturer? Or do you buy the most suitable car for your requirements (based on speed, fuel economy, looks, reliability, exclusivity, expense, price, comfort etc). Guide to mobile advertising networks (2011) Other guides in this series:• Guide to mobile agencies• Guide to mobile industry awards• Compendium of global mobile stats• The insiders' guides to world’s top mobile markets The guide to mobile advertising networks Welcome to the mobiThinking guide to mobile advertising networks.
This is the only place advertisers and publishers can get the real and detailed information required when choosing an ad network to run their mobile campaign or monetize their mobile Web site or app. All data is supplied directly by the networks. mobiThinking is working on the 2014 version of the guide. The mobiThinking guide to mobile advertising networks 2011: Blind Networks. Mobile Advertising: What is the recommended minimum ad spend on a mobile ad network for an app developer looking to advertise in app to drive downloads.
What mobile ad networks offer incentivized ads. Honda Insight mobile ad campaign claims 27 percent CTR. By Dan Butcher October 13, 2009 Honda goes mobile to promote going green with the Insight hybrid Automaker Honda Motor Co.
Ltd.'s mobile advertising campaign to promote the launch of the Insight hybrid model achieved a click-through rate of 27 percent. For the initiative, Honda tapped advertising agency D’Arcy, which in turn tapped Velti to design and implement an interactive mobile campaign. “Honda and Velti have taken the first joint steps in a collaboration that resulted in increased brand awareness of the Honda brand among mobile Internet users, while providing useful information about the hybrid technology and the new Honda hybrid models,” said Yannis Antigides, Honda account manager at D’Arcy in Athens, Greece.
“Velti’s mobile Internet campaigns proved they have the ability to provide solutions that make the awareness of the advertised product soar to the desired levels and beyond,” he said. Blog Mobile Marketing. CTR from mobile search is three times higher: study. Advertisers are experiencing greater click through rates from mobile search than desktop advertising, with CTR 2.7 times higher on average.
This is one of the stats from an Efficient Frontier study of mobile search trends, which also finds that the sector is growing rapidly. Growth of mobile search advertising While in June 2010, mobile search ads accounted for just 0.34% of total search spend, the figure has increased five-fold to 1.7% in March 2011. Best Practices for Maximizing Mobile App Revenue.
The mobile app ecosystem is thriving. According to Gartner, worldwide mobile app revenue will exceed $15 billion in 2011. Distimo reports that in December 2010 alone, the top 300 free applications generated over 3 million downloads, ten times more than the paid ones. Gartner also points out that more than 80 percent of mobile apps are free. So this begs the question, if developers are offering their apps for free, how do they make money? Developers looking to monetize their free apps can use in-app advertising, in app purchases, or a freemium version. How to market your mobile application to No. 1. October 29, 2010. How much should you spend on promoting apps? « The Future of Mobile and Mobile Marketing. How much should you spend on promoting apps? Posted on Updated on $200,000 over two days, according to this article, or less than $5000 according to this article!
Long gone are the days when brands could stick out a press release and customers would come and download their app. With 200,000 apps in the appstore (not forgetting Android Market, Nokia Ovi Store and BlackBerry World), it is getting harder to be seen. In the UK, Barclaycard have had a major spend in TV to promote their contactless payment systems. Cross Forward Consulting. For those with a short attention span. Advertising for apps within the App Store, even on the new iAd for Developers platform, is likely ineffective for driving sales. From August 19 through August 25 I ran a campaign on the newly released iAd for Developers platform for our Audiobooks Premium app.