Popurls® | popular urls to the latest web buzz. Information Architects / Web Trends Startpage. End-to-End Experience Design. When I started as an application designer in 2001, I worked really hard for my clients, whipping their applications into shape. I would conduct usability reviews and hands-on design sessions to overhaul the app, I’d agonize over each screen layout, review, test, revise, then buckle down with development until we pushed out the release. It was hard work and I was proud that I was a good designer. But I had tunnel vision. Now I can see that the product interface is only one part of the customer’s end-to-end experience. I suppose that's why we have moved away from just user interface design and into user experience design. UX means more than just the product interface; it encompasses the whole experience a person will have with a brand and their overall satisfaction with a product.
Over the past ten years of in this field, I've evolved a solid UX design process that starts with discovery and ends with development integration, relying heavily on stories and prototypes in between. Ads / Press. 3 Skill Sets for Good User Experience Design.