Nielsen Online, an analytics firm that tracks time spent online at various websites, has issued a report finding that throughout 2008 social networking sites and blogs saw more time spent by users than personal email. While not shocking, the finding does mark an important point in the history of the web. Youth watchers have long argued that for young people, email is how you communicate with elders in formal situations, while social networks and SMS are the preferred method of communication among peers.
Twitter Search was a red hot topic last week, and will probably continue to heat up as Twitter usage grows beyond tech peeps and early adopters and penetrates the masses via Presidential Twittering, Rick Sanchez ( @ricksanchezcnn ) of CNN motivating his viewers to Twitter and other timely events like the baseball season, holidays and unfortunate events all result in the wildfire spread of Twittering. Nothing has really caught on online with such a grassroots movement since, well, since Google . Speaking of Google, a lot of last week’s Twitter buzz was Google oriented, with acquisition and search buzz including :
Axel Schultze got my attention over at Social Media Today . We were discussing the Forrester report on sponsored conversations and as comment to my post he quoted his post "Not the Internet but the business model killed industrial media." Of course, if he were a reader of my blog, he would know that I've written about that here in my Sunday series on new media and mainstream media.
A year ago, here at Razorfish, we developed a hypothesis that the way people were influencing each other -- online, in small groups, through peer pressure, reciprocity or flattery -- was giving rise to a whole new form of marketing that we called Social Influence Marketing™ (SIM).
As we move further into a social media world where unlike anytime in the past friends can have a much larger and far ranging impact than before. This isn’t your father’s type of friendship as many of the people we call friends in this social media world are people we most likely haven’t met nor in a lot of case will ever meet in the traditional face-to-face manner. Yet they are becoming an increasingly important influence in our lives.
I tend not to write too much about Twitter these days.
Integrate Feedback On Your Website via Friendfeed If you created a website or write a blog, you might find Friendfeed rooms a nice way of collecting feedback about that site posted anywhere on the web.
Unless you've turned off notifications when users follow you on Twitter , you are no doubt used to the e-mail messages you get when somebody has opted into seeing your updates. Follower updates are a staple of social services - and if you are maniacal about keeping e-mail like I am, you can start to see trends on the data, including when people are oddly manipulating the system, in a way that's not normal. And for whatever reason, a small number of Twitter accounts look like they regularly follow me multiple times a day.
Start counting the number of social media websites you have a profile with, right now. Out of fingers yet? Facebook , Twitter , Flickr , and YouTube are just the start of it – for people active on social websites, you could have several dozen social media profiles, half of them using a really old picture of you.
After Perez Hilton recorded a single-day high of 13.9 million page views on the day after the Oscars, web research firm Hitwise found that the celeb gossip site’s top traffic source is Facebook. That’s crazy — for nearly as long as web analytics have been widely available, the top referrer for just about anything has been Google. But since the last week of December, Hitwise analyst Heather Hopkins said, Facebook has given Perez more visits than Google; with 8.70 percent compared to 7.62 percent in a week in the middle of February. So what part of poking your crush and sharing your vacation photos includes referring enormous amounts of traffic?
The folks over at BrandonHall, the learning folks who blog lots of interesting links, pointed out a value of Twitter that not all of us may have seen yet. Twitter as a search engine. This was interesting to me because I’m co-leading a short online workshop introducing social media in a global international development network. The question always comes up “why would we be interested in something like Twitter. One application I try to show is Twitter as social listening. But I never really conceptualized it as search.
My Webware colleague Don Reisinger would get a kick out of TwitteReader , a new and free service which turns Twitter into something resembling Google Reader (something he's ditched entirely in place of Twitter ).
Twitter has many uses for our business beyond sending us traffic and spreading word about our articles, research and events. While it is now our fourth-largest referrer, Twitter is more than simply a people hose. By tuning in to tweets we listen to user feedback, which helps keep us on our toes.
What about communities beyond the oft talked about majors – Twitter, Facebook, YouTube, Flickr, Delicious, Friendfeed, StumbleUpon, etc.? How does one engage is a very common question, and there are general principles that apply across all social communities major or not. In some ways, Brian Solis and I tried to provide guidance to that effect with Now Is Gone with our Seven Principles of Community Engagement . But there’s more to that (Image: Community Building Competition by absingla). First, let’s recap the Seven Principles, which are outlined in the closing strategy chapter of Now Is Gone, Think Liquid:
It’s time to Twitter the f%$k up. It’s just madness. First email. Then instant message. Then MySpace.