The 30 Most Popular Pages on Facebook. How Much Scale Is Needed in Enterprise 2.0 Employee Adoption? March 2, 2009 by Hutch Carpenter A couple recent items caught my eye with regard to the issue of employee adoption of social software. In Reversing the Enterprise 2.0 Pricing Model, Julien le Nestour argues that pricing per user for social software should increase as more employees use it, because the network effects of higher participation make the software more valuable. It’s a great theoretical piece, tying pricing to value received. But in the harsh budgeting realities of the enterprise and in the comparison against other software pricing models, it’s not likely we’ll see anything like this.
Atlassian, maker of the Confluence wiki and developers tools, recently passed the cumulative revenue mark of $100 million. What connects these two items? From these posts, other readings and direct customer experience, the following occurred to me: You don’t need a high level of adoption to get value from some Enterprise 2.0 apps. In some ways, that may seem obvious. Implications Like this: Skittles. By Li Evans Via Mashable this morning, I found out that Skittles changed its homepage. Now, normally this wouldn't be news, no more than launching a new site. But here's the kicker, they changed their homepage to a Twitter stream about Skittles.
Now, at first glance this may seem really neat, but let's dig underneath the surface here a bit. Does Skittles control the @Skittles account? Nope! Does Skittles actively participate in discussions on Twitter? Now on the surface, this may seem really cool and hip, using this new trendy service Twitter, in an unusual way. Why? They are just pulling up a stream on Twitter that references people using the word "Skittles" in their tweets.
Skittles doesn't even offer anything into the conversation. I'm sure usability folks could have a field day with this latest revamp of the Skittles site too, to replace it with a twitter stream and have a javascript piece follow you down the page for navigation, just begs for a usability expert to rip it to shreds. PR and the pope - Opinion - USATODAY.com. Better Interface for Uploading Gmail Attachments. Gmail improved substantially the interface for uploading attachments: now you can select multiple attachments at once and there's a progress bar that displays the status of your uploads. It's much easier to upload multiple files from a folder, although you still need to use a third-party extension to attach files using drag-and-drop (the extension is not compatible with Gmail's new Flash uploader, so you need to disable it from Gmail's settings page).
While the new features are very useful, there's a strange bug that creates individual messages for each uploaded attachment and sends them to the "Trash". I started to compose a message to test the new feature, then I uploaded some photos and clicked on "Discard". Here's what I found in the "Trash" folder: If you don't like the new Flash uploader, it can be disabled from the Settings page by selecting "Basic attachment features - Attach one file at a time and don't show progress bars". { Thanks, Sean. } President Obama Abandons Twitter - Gadgetwise Blog. Jason Reed/Reuters Barack Obama’s online presence drove his campaign’s early fund-raising and his primary victory over Hillary Rodham Clinton. His campaign’s use of Twitter, Facebook and YouTube proved that he was part of the Web 2.0 generation.
In the run-up to November’s election, Senator Obama — or one of his staff members — typed more than 250 updates to his Twitter account at twitter.com/barackobama. So what happened? President Obama hasn’t tweeted once since being sworn into office. He posts weekly five-minute videos at whitehouse.gov. Can’t the guy type a one-line update? Some think Obama supporters have been “pumped and dumped” now that the election is over. It used to be that, as a reporter, I would be expected to call the White House and ask for an official statement “by press time.” Twitter is for Following Topics and Listening, Not for Following. Another slow news week means another opportunity to debate the "right way" to follow or be followed - and per usual, the forum is Twitter.
Once described to me as the "backstage" discussion to the blogosphere's concert hall, there can occasionally be fisticuffs, especially when bigger personalities are involved. And tonight, Loic Le Meur and Robert Scoble are publicly debating whether following thousands of people on Twitter makes sense - with particular focus on whether programs that let you auto-follow add value, or instead, give credibility to people who aren't friends at all, but are spammers, or worse. Even if you are a rabid information junkie, the constant updates from Twitter can be too much for anybody to absorb, even with a few hundred connections.
To believe that I am seeing all of a friend's updates with 6,000 connections, or that Scoble can see the updates from ten times that many, is clearly impossible. That's right. The Serendipity of Attention. February 25, 2009 by Hutch Carpenter In the recent post Forget Dunbar’s Number, Our Future Is in Scoble’s Number, commenter Adam Metz wrote: H-Dog,Maybe I’m missing something, but where’s your definition of Attention? Can you add it in to the second or third paragraph? Good idea, but a little rough around the edges. Calling me “H-Dog” is one way to get my attention. ;-) But back to the definition of attention. Attention = time + interest I will observe though, that while time is a concrete and unyielding dimension, interest is fluid and dynamic. Next question is how we find things that are of interest to us when we do have the time. The Reducing Bands of Attention I think I can make this statement with certainty: You will miss the vast majority of information which would fit both your interests and time available to read Anyone disagree?
Technology is making it easier to be more efficient and systematic, but we’re nowhere near perfecting that. Let me describe the bands. Like this: Social media myth busting – The customer’s gonna get me! | Sear. Fear. Its undoubtedly one of the most powerful human emotions. For some, fear is a motivator. Conquering a fear can create an amazing sense of empowerment. But for most, fear is stooped in negativity. It cripples us. The root of the fear is common. In contrast there are a few snippets of information that we do know. Enough! Its time to conquer this fear. Ive selected 3 corporate blogs for statistical analysis. GM Fast Lane " GM is representative of the corporate giant. General Motors General Motors maintain one of the highest profile corporate blogs on the planet " GM Fast Lane.
Butas we all know, the world economy aint what it used to be. Comments: 37 positive, 79 neutral, 34 negative Hmmm A little surprised? Lets take a look at Nokia to see a large business without the baggage fared Nokia Nokias Conversations blog makes for an interesting contrast to GMs Fast Lane. The Nokia blog demonstrates audience behaviours far more typical of a corporate blog. Now thats more like it. Articulate. Downloads: Smarter Wikipedia Adds Relevant Links to Wikipedia. Twinfluence is About Community | Cheeky Fresh. Two days ago, Patrick Gavin wrote an article for Politico titled, “The 10 most influential D.C. Twitterers,” but in fact what he wrote was an article about the 10 most influential people who happen to use Twitter. People on the list like David Gregory and Ana Marie Cox are not “bad” at Twitter (though one could argue that Barack Obama and Al Gore are), but the list simply does not live up to the title of the article.
Fortunately for Gavin, in response Mark Milian from the LA Times issued an even worse list, based strictly on the number of followers for each account. What Gavin and Milian share is a lack of understanding about what Twitter really is, and how that makes one influential. Twitter is not a messaging service for blasting out text-sized press releases. These two journalists (and many others) lack this understanding because, frankly, they don’t really understand Twitter that well. Jill Foster is the editor of WomenGrowBusiness.com and a fixture in the DC social media scene. Facebook Now Allowing Group Owners to Change Group Names. 7 Lessons Entrepreneurs Can Learn Fr.
By any measure, the growth and popularity of Twitter has been phenomenal. To say that Twitter has hit mainstream isn't really the right metric to use. It's more powerful to note that for a large group of Twitter enthusiasts, to spend even a day without using it would be as bad (or perhaps even worse) than not having email. It has become just that necessary. How did the site get to this point? And what are the lessons that any entrepreneur might be able to learn from how it got there? Here are a few thoughts on the real secrets behind Twitter's success: Focus on real time.
New research: B2B buyers have very high social participation. By Josh Bernoff Today we are publishing our research on one of the most active groups of people I've ever seen when it comes to social participation -- buyers in the business-to-business sector. This research report, "The Social Technographics of Business Buyers," was published by Laura Ramos and Oliver Young in our Technology Industry/B2B group; you can access the full report if you're a Forrester client. Or anyone can register to hear the replay of Laura's Webinar on the topic.
Just as we survey consumers, Forrester also surveys business buyers. We use the POST method and the same Social Technographics Profile to review buyers' behavior -- in this case it's over 1200 buyers in American and European countries. But the difference here is, we can ask, not just how people participate in these social technologies, but whether they use them to make buying decisions.
The results were startling, to say the least. Some highlights from this research (start by looking at the right two columns): Why I Still Prefer Twitter and FriendFeed to Facebook. Editor's Note: As I noted last night, Facebook is quickly becoming the standard by which many social networking and social media sites are being analyzed, described and measured. Still, as Eric says below, not all are converted, preferring more dedicated sites, including Twitter and FriendFeed.
This pair of stories was written independently, and the timing is sheer coincidence.-- Louis Gray By Eric Berlin of Online Media Cultist (FriendFeed/Twitter) I spent the last three years managing the production of a number of social networking websites. During 2006-2007, I produced ZonaZoom, an ambitious (and now defunct) attempt to grab market share of social networking Latino teens in the United States.
And I spent a grueling, rewarding year producing quarterlife.com in 2007 and early 2008, the home of short-lived NBC show quarterlife (I'm not including the direct link as the site looks far different now than the version I helped to bring to life.) Don't get me wrong. Conversation lurking Finally… Demystifying Social Media for companies. What does it take to be a great Social Media Expert (GSME)? Let’s look at a few basic characteristics.
The GSME is someone that knows his grand mothers pearls of wisdom and re-uses them to his advantage on daily basis. He will swing quotes at you that summarize what social media is about. Brilliant nuggets of wisdom that seem appropriate in this confusing age of web interaction: “Give, and ye shall receive”“Failure is the stepping stone for success”“If at first you don’t succeed, try, try again” “Give respect, take respect”“The best things in life are free” The GSME will tell you and your company that the key to a Social Media enabled marketing campaign is to leverage all thinkable social media channels. Exposing your brand out there, making sure people take notice. The GSME will have blazing fast, shiny, visual powerpoint slides to back up that story. You might feel overwhelmed, energized, seeing new opportunities to get you brand out there. Sound familiar?
Like this: Like Loading... Going Viral is Not A Content Strategy | Web Strategy Workshop. Customer Loyalty Comes from Conversation. What if instead of focusing on loyalty programs, companies focused on customer rewards? The best reward of all being a loyal company that looks out for its customers, understands their needs, and works in alignment with partners to deliver on them. How many loyalty cards do you have in your wallet? Do they work for you or are you working to get anything out of them? Often at the (company and personal) cost of the very thing they were created to promote - loyalty. Conversation leads to brand experience, which in turn may lead to loyalty. Card or no card, a reward for many customers today is often a prompt customer service rep who seeks to listen and understand what is needed and has the ability and company back-up to make it happen.
Some issues with loyalty programs are: the use of monetary rewards to encourage repeated purchases - are a convenience, not an indicator of long term behavior. Work on understanding what your customers value, instead. [loyalty card by Kake Pugh] The 90-10 Rule for Successful Twitter Networking. By Jack Humphrey blogs from The Friday Traffic Report (follow him at @bendtheweb Have you noticed all the electronic and tree-based books that have come out on Twitter? There’s an amazing amount of verbiage being thrown at us for such a simple service. The sheer volume of training guides, paper books, and in-depth courses on using Twitter is kind of weird when it surrounds a service that worships brevity, 140 characters at a time.
You can learn about the hottest 3rd party applications that purport to make Twitter more useful, efficient, and effective on thousands of sites. On the flip side, there are only a little over 13,000 results on Amazon for “rocket science!” This made me wonder if there really could be an overlying theme or practice which could sum up in one sentence the most important thing you need to know to be successful using Twitter to generate buzz. 90% Helpful Stuff (Giving) The feeling of following you on Twitter should be like “Hey, here’s something from Darren. How to Present While People are Twittering | Pistachio. This is a guest post from esteemed presentations and speaking expert Olivia Mitchell. People used to whisper to each other or pass hand-scribbled notes during presentations. Now these notes are going digital on Twitter or via conference-provided chat rooms. Up until now, this back-channel has been mainly confined to the Internet industry and technology conferences.
However, a survey of leadership conferences from Weber Shandwick shows that there is a significant increase in blogging and twittering at conferences. So the next time you present at a conference, instead of being confronted by a sea of faces looking at you, you may be phased by a sea of heads looking down at their laptops. The challenge is how to adapt to presenting with the back-channel. Photo credit : Pete Lambert Benefits of the back channel to the audience As a presenter, the idea of presenting while people are talking about you is disconcerting. 1. Rachel Happe adds: 2. 3. 4. 5. 6. 7. 8. What about the speaker? 1. 2. 3. One Degree: Markets vs. Communities: Building Trust with Online. 301 Moved Permanently. Let the Twitter backlash begin: Times calls Twitter users narcis. Seth's Blog: Is marketing evil? Beth's Blog: How Nonprofits Can Use Social Media: How Your.
Online Books, Poems, Short Stories. How to Import Your Blog Into Facebook. Pingle Brings Ping.fm to the iPhone - ReadWriteWeb. Smart Article Marketing For Fast AND Long Term Blog Traffic. Finally, A Use for Twitter. Twitter Drives Traffic, Sales: A Case Study - O'Reilly Rada. ReTweet Etiquette. Debunking Six Social Media Myths. Keep Your WordPress Blog Fresh With Content From Twitter and Fri. Import contacts and mail to Gmail, the easy way. GeeMail | Adobe AIR Rich Internet Desktop Application for Gmail.