Trust, Listening, and Doing Something with i. [from Davos @Scobleizer interviews Richard Edelman - 3:43"] Trust is at an all time low. The conversation that started with loss of trust in financial institutions and the Forrester finding that people don't trust corporate blogs, continues in the 2009 Trust Barometer by Edelman. The survey gains even more significance in light of the fact that we have had many of those data points for a while now. Trust, listening, and doing something with it are all connected. There are now plenty of listening tools out there - many of them either cost effective, or free.
New marketing is not marketing done the same old way in new channels - it's taking the business to a whole new level via interaction, engagement, and taking action on the feedback. Only 16 percent regularly monitor online message boards for complaints and feedback. I agree with Neale-May, the CMO Council's executive director - not doing something at the business level is asking for trouble. Related posts: Status Updates Are Not Conversation. I know I am a technology guy, and I am very logical and literal. Because of this I get annoyed when people use conversation and Twitter, Microblogging, or Status Updates as synonyms. Have you ever tried to have a conversation on Twitter or Identi.ca? Part of the reason for my annoyance this morning are two blog posts regarding Twitter and Facebook.
First, Nick O’Neill at AllFacebook has a very good post regarding Facebook and Twitter traffic during the inauguration. Shortly after that, I read the Inquisitr post by Duncan Riley about Twitter’s rumored funding round. The combination of the two posts made me cranky. The bigger question: what do they need another round for? Twitter has been succeeding in spite of their actions. Beth's Blog: How Nonprofits Can Use Social Media: Creating. Source: Dollar Bin, Flickr In February, I'll be co-teaching the "WeAreMedia Live" intensive two-day workshop in San Francisco from NTEN. The goal is to help participants create a social media strategy AND take a deep dive into the tactics and tools of social media. One of the challenges, of course, is integrating social media strategy with overall communications planning as well as Internet strategy without having the time in the workshop to drill down into those other topics.
I've also been looking at examples from the corporate sector like the POST method from Forrester and thinking about adaptions for nonprofit. I've come up with synthesis - a worksheet, how-to points, and resources that would guide an organization to think strategically about social media. Here's a roadmap and worksheet to do just that! Special thanks to Qui Diaz and Danielle Brigidia for giving this a real world test from the vantage point of a social media strategist in a nonprofit organization. 1. 2. 3. Resources. FriendFeed: My Content Portal. I love social media. Within said field, Twitter would be my tool of choice for a lot of things.
The conversations are great. The people are great. The community is excellent. The content is awesomesauce. However, there’s one service that has Twitter beat hands down when it comes to content & to some degree even conversation: Friendfeed. The Content Portal of Interests My profile page streams all of my activity into Friendfeed. I like to call this the content portal of interests. Content Aggregation My Friendfeed homepage consists of content from my Friendfeed friends and a few groups.
I could seriously live outside of Twitter, Google Reader, StumbleUpon, & Windows Live Writer by simply visiting my Friendfeed homepage. Reducing The Noise All of these services cater to my interests, and so do the people that I follow on Friendfeed. Content Portal & Content Aggregator Keeping all of this in mind, my stream is always relevant to my interests. Words That Don't Work. We're all still digesting the new President's inauguration speech - both Bert Decker and Ian Griffin did a fine job analyzing it.
If you're a writer and a speaker or either one of them, you should subscribe to both blogs. I borrowed the title to this post from another writer. One who makes his home in the political arena - Frank Luntz. As he espouses in his post at the Huffington Post: Democracy is at its best when its practioners use language to unite and explain rather than divide and attack. He wrote that post two full years ago - if you scroll down to the end of the post, you will see he had also written how Obama was doing well because he was offering a hopeful vision. You have to admit, he was paying attention. This post is not about Obama's speech, nor it is about the use of questionable language, which is what Luntz got in the comments and to which he responded: for those of you who criticize my use of words -- which are all of you -- consider the words you yourself use.
For those of you that showed up to our live social media seminar or joined us live on Ustream: thank you! We could not have done it without you. There were some great questions and a wonderful turnout. For those that didn’t make it: not to worry, you’re not on the bad list..I know you’re busy For all: as promised, here is the Ustream recording - Free video chat by Ustream and the corresponding PowerPoint via SlideShare - Would love to hear your feedback. About the Author Brian Wallace is the founder of NowSourcing, Inc., an infographic design and social media firm. Avi Joseph: @astroengine Gosh, what ti... Seth's Blog: Love (and annoying) The goal is to create a product that people love.
If people love it, they'll forgive a lot. They'll talk about it. They'll promote it. They'll come back. If you can't do that, though, perhaps you can make your service or product less annoying. I understand that "love" and "annoying" are rarely two ends of the spectrum, but in this case, I think they are. I think smart marketers at Apple work to make products that people love. Firefox used to be a product that people loved. At that point, a few years ago, the Firefox movement had a choice. Another example: I use iCal to keep track of my schedule. What could iCal do to make the product something you would love? Example: Momofuku was a New York restaurant beloved by many people. If all they did was think of ways to be less annoying, the restaurant wouldn't get better for the people who loved it, it would get worse.
Think of the pretty ordinary things you do or places you go. I think there's a chasm here. “Surrounding Yourself With Successful People” should be a familiar saying in the business world of successful entrepreneurs. This goal is built up surrounding yourself with positive energy, wisdom and influences. You learn from the best who are successful and you mimic or reflect that success when you position yourself in with them. Whether you are trying to learn about Social Media, running your own business and just want to expand your network; Here are 7 strategies to help get you started. 1.) Meetups Meetup is the world’s largest network of local groups. Meetup makes it easy for anyone to organize a local group or find one of the thousands already meeting up face-to-face.
Meetups are a great way to find “LOCAL” successful people in your area. Many Twitter users are incorporating Tweetups in which its a meetup for Twitter users. 2.) This may sound like common sense but people tend to join the wrong groups or don’t even join in the first place. Facebook Social Media Top Groups 3.) 4.) 5.) Using Social Media as a Support Group. Using Social Media as a Support Group Written on January 13, 2009 – 9:37 am | by Shana Albert | Image by gem fountain It seems that now-a-days we can do most things online… clothes shopping, looking for Colleges, buying Holiday gifts, doing our banking… pretty much anything.
But there is something else we can do online….. something much more personal and sacred. We can even work on mending our inside pain and turmoil. Before I get deeper into this topic I want to show why finding support groups online can make a lot of sense. The Definition of a Support Group Support Group – A support Group is a group of people who support each other over a problem they all share. The Definition of an Online Community Online Community – A group of people online who share a common interest. Wow, both of those definitions sound very similar, don’t they? An online community and support group are on the same type of idea. A support group is usually a group centered around a very specific issue. Well, there ya go. Beth's Blog: How Nonprofits Can Use Social Media: Using Me. Photo by Dwinton You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy.
For blogging, you have to use a couple of different tools to get the different metrics you need. The tools include Google Analytics, PostRank, Feedburner, and others. Analyzing Your Blog Content With Metrics and Insight Of course, you need to set overall goals for your blog and understand your audience. If you want to assess reader interest in one blog post versus another, I'd suggest the following process. Reader Growth: This is content consumption. Hard Data Points: Look at the Feed Subscribers trends from Feedburner and Unique Visitors Trends from Google Analytics. Reader Engagement Index: This how much your readers are interacting with you and your content and sharing your content with others. Hard Data Points: For this, I use PostRank scores and pick out all posts that scored a perfect 10.
Resources Questions. Brief Obama With Salesforce.com. With us today is top digger and the brains behind SocialBlade.com – FirstDigg. 1 – Tell us a little bit about your background.I’m 28 years old, currently live in New York (the state, not the city), and like long walks on the beach — wait what type of interview is this again? =] I’ve have been working in the telecom/networking/software industries since I graduated college (go UMass!) And am originally from Massachusetts. I like to travel and have been able to do my fair share of both business & personal travel over the course of my life so far and have met many cool people in the process. Meeting Israeli Diggers: MediaSight, TalSiach, FirstDigg, AllINeed Meeting NYC Diggers: numberneal, FirstDigg, gbarberi Meeting fellow YouTubers (some famous some not so) 2 – What made you first interested in Digg? I’ve been a Digger for almost four years now joining shortly after the site was created. 3 – What inspired you to create SocialBlade?
5 – Views on Digg criticism / bannings? 9 – Any final words? Why Trust Matters. Your spouse. Your children. Your doctor. Your attorney. These are all people that you have to trust. I could go on: your insurance agent. Your car repair shop. Your babysitter. Trust is the top block on the SEO Success Pyramid, an article and image I published a year ago to outline my approach to creating long-term online success.
Everything you do online should be done to increase the trust that others have in you. “Others,” in this case, includes both human visitors and search engine spiders. Over the past year, I’ve written specific articles going into more detail on most of the Pyramid’s concepts — things like common crawlability mistakes and small business reputation management. Why Trust Matters Online Todd Malicoat: Trust is EVERYTHING to a sustainable business model. Jason Falls: Consumers have flocked online in good part because they stopped trusting corporations and brands.
Martijn Beijk: Trust leads to happy customers. How Do You Earn Users’ Trust? Dr. Social Media & Trust. 10 Great Implementations of Facebook Connect. Facebook Connect mania has swept the Internet! Why create an account on a random website when you can click a single button to join? That is the power of Facebook Connect, which allows websites, software, and even mobile devices to integrate with Facebook and send information both ways.
The last few months have been very busy ones for developers as they furiously integrated their websites with Facebook Connect. But a few implementations have stood out against the rest. 1. How it uses Facebook Connect: Joost was an early partner, and they've been quick to integrate - notifications, updates, comments, and favorites all stream into your Facebook. Why it is a winner: Joost really shows what you can do with Facebook integration: seamless logins, updates on the website via Facebook, and news feed items that your friends will see. 2. Why it is a winner: Simplicity is bliss - lowering the barriers to create an account on Vimeo is a simple win for all users. 3. 4. 5. 6. 7. 8. 9. 10.
The Lazy Manifesto: Do Less. Then, Do Even Less. | Zen Habits. “Practice not-doing and everything will fall into place.” - Lao Tzu Post written by Leo Babauta. How many of us don’t get lazy every now and then? Of course, some of us get lazy more than others — my mom (always a hard worker) once told me she gets lazy, but then she just does the work anyway. I replied, “Mom, that’s not lazy! Lazy is often seen as a bad thing, but I disagree. Here’s just a few reasons why: Lazy means that your body and mind are tired and want to rest. “Simple Productivity” has been the motto of Zen Habits from its early days (even though I talk about a lot of other things as well) … and today I’d like to set out the reasons “Do Less” is one of my Four Commandments, and why it’s the ultimate extension of Simple Productivity. Do Less: The Ultimate Simple Productivity It may seem paradoxical that Do Less can mean you’re more productive — and if you define “productive” as meaning “get more done” or “do more”, then no, Do Less won’t lead to that kind of productivity. 1. 2. 3.
Jason Falls Most of you know I like to brag on Louisville and Kentucky. Humana, one of the country’s largest and most successful healthcare companies is headquartered here. Humana also has a division dedicated to consumer innovation, which has been doing some interesting things with social media lately under Greg Matthew’s guidance. Today’s post is a case study of Humana’s Consumer Innovation team’s use of social media to promote and grow its Freewheelin initiative. Doe-Anderson presently works with Humana on a number of advertising and marketing projects, none of them with its innovation division. Freewheelin can best be described as a bicycle sharing program with a community of green- and health-friendly participants at its core.
Because Humana’s Freewheelin program was new, the basic goals of the social media program were to build awareness, participation and buzz and create a place online for users to interact and generate content. Matthew Modine visits the Freewheelin Experience. All Hail The (New) Twitter Elite List. Destroy Today / DestroyTwitter 1.1 Beta release. Logic Emotion: The Art of the Re-Tweet.
Hamas Rockets During Cease-Fire and From Schoolyard 8 Jan. 09. Marketing Safari: Blogger Fired for Being too Sympathetic with I. The Death of Public Relations. Will social media kill the beast? Please Help Us Help Daniela's Family - - Logic Emotion: Please Help Us Help Daniela's Family. Telecommunications Targeted During War - Frie.
Telecom Infrastructure Targeted During Middle East Conflict. The Poetry of Social Networking to Court Customers and Invest in. 2009 is the Year of Meta-Social Media: 6 Services Compared http: Global Neighbourhoods: My Twitterville Evolution. My Twitterville Evolution. UrlShort by Maverick Revolution.