Ecommerce. Usability. Jumping off the Social Media Cliff. Photo credit: Susanica Of those that reach out to our agency at TopRank, most of the companies I talk to are intrigued and even excited about social media.
The challenge for organizations is that they’re often not exactly sure where to start or what will happen if they do. For many companies, kicking off a social media effort is like jumping off a cliff. The question to consider, as asked at last week’s OMS event, is whether your company is jumping as a base jumper or a Lemming? What I mean by that is a question as to whether your organization is following others blindly into the chasm of social web participation or are planning and preperations being made first? Chasing after the competition into Facebook, Twitter and blogging without a plan is the Lemming approach. According to Forrester Research, Using Buyer Social Behavior To Boost B2B Social Media Success, “Starting with social tactics spells disaster”. You could also say that social media is not: 5 Lessons That Organizations Can Learn From #IranElection. If you're new here, you may want to subscribe to my RSS feed.
Thanks for visiting! For those who have had their head in the sand in the past couple of weeks, #IranElection refers to the hashtag that is being used on twitter and other social media sites for anyone who is posting tweets and posts about the ongoing election protests and government brutality in Iran – some call it the latest revolution. Having been a relatively active “armchair” participant in this latest drama, and always thinking about the impact of social media tools on the world of business, I thought it would be good to take a quick look at some of the lessons that can be drawn from what is happening in the #IranElection campaign. Lesson #1 – You Cannot Stop It! No matter how hard you try, you cannot stop the social from taking hold anywhere – not within your employee community, not within your customer communities, and not within your community of detractors. Lesson #2 – Leadership and Leaders Are Defined By Their Tribe.
Taking Consumer Reviews Viral with Facebook. Why You Should Experiment. I experiment with many different ideas to create interesting content, drive traffic, earn links, rally communities and inspire people to action.
It’s a lot of fun, and at the same time a fantastic way to learn. There is no limit to using open networks other than your creativity. And, quite possibly the best way to learn and find what works for you personally is by experimenting. The top companies and professionals in all fields are constantly experimenting, motivated by an unstoppable passion for what they do. There are so many great reasons you should be experimenting daily with your blog, your marketing and your business. Experiments attract attention Human beings are infinitely inquisitive. Experiments fail And this is a beautiful thing. Experiments on the web are cheap I touched on cost under the last point, but I want to highlight this further. Experiments often work I’m always pleasantly surprised by how often my experiments succeed. Experiments are fun Max Kalehoff brilliant states: