Marketing. Facebook. Business. Networking. Technology. Ping.fm 1. Expertise. Values. Crocker. Ping.fm 2. Ping.fm 3. Ping.fm 4. Ping.fm 5. Ping.fm 6. Ping.fm 7. Ping.fm 8. Ping.fm 9. Ping.fm 10. Ping.fm 11. Ping.fm 12. Ping.fm 13. Ping.fm 14. Ping.fm 15. Ping.fm 16. Sparxoo Why Should Entrepreneurs Start a Social Mission? By Ethan Lyon, Senior Writer It’s a simple question many entrepreneurs are asking themselves. Increasingly, entrepreneurs are pushing beyond purely self-interest-driven business to focus on ways in which they can leverage influence and expertise to impact social change—whether it’s a national video contest or a local blood drive. In an ideal world, genuine passion is the key call-to-action. Beyond your personal connection to a cause, there are many business benefits. The primary business benefit of a social mission is to engender goodwill amongst core segments, though there are many secondary benefits.
Primary Business Benefits The primary benefit of a social mission is all about authenticity. Authenticity wins the hearts of your consumers. “If [your social mission is] manipulative and just to drive sales, the public will see through it in a minute,” said Shelly Lazarus, Chairman of Ogilvy & Mather Worldwide said to on | Philanthropy. Secondary Business Benefits Rally Your Team. Loki's Net - O'Reilly Radar. Beware These Comment Saboteurs In Social Media. When using social news sites for search marketing, you are inevitably going to run into annoying people.
Some, in fact, may be actively trying to undermine your credibility, to further their own agenda. You need to watch out for these troglodytes, and respond appropriately to maintain your own credibility. Here are the 10 worst kinds of comment saboteurs to watch out for. Know-it-alls No matter how great your submission is, these characters think they can find a way to make it better. It they are an “expert” on the topic, you will know. You will find these people restating your content is a slightly different manner, explaining back stories and history behind everything or just adding their own content in through the comments.
Annoyance Level: Medium High The first fanatic These people love one thing and one thing only. With comment voting enabled, these “first fanatics” now try to shapeshift their way into good graces. Annoyance Level: Medium Low The content hater The elitist The jealous one. How celebrities stay famous regardless of talent - science-in-so. The peak of the Spice Girls' popularity has long passed, but Victoria Beckham – aka Posh Spice – still has massive media exposure. And Paris Hilton, who is famous for her lifestyle alone, makes world headlines daily. A new psychology study helps explain why some stars burn bright, long, long after their talent has faded – if it ever was there to begin with. Simply put, says Nathanael Fast of Stanford University in California, people need something to talk about.
The human desire to find common ground in conversation pushes us to discuss already popular people, he says. Fast's team focused not on gossip column celebrities, but on professional baseball players in the US "We realised that there's a ton of stats and performance data available for baseball, so if we can show that famous or well-known baseball players become more prominent than unknown baseball players who perform just as well or better, we're able to make a convincing case," he says. Playing dumb Amateur influence Recommended by.