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Here is a very rough look at how a storystreaming platform could be used to make sense of the confusing flood of information coming out of social media streams. To keep thing simple, the mockup only shows how Twitter sources might work. The final implementation would take information from many different sources. Make sure to click on the image to see the full-sized version . The stream management system is shown on the left, and one possible version of a “published” storystream is on the right. Here is a quick explanation of the stream management system.
The report surveyed office workers with Internet connections and found that, while 55% are social networks only 43% of those users access social nets at work. In addition, nearly 80% say they spend less than 30 minutes each day social networking. Although the report supports the fact that social networks are growing rapidly and have a huge reach, the fact that workers aren't logging on at work could impact how brands use social sites. With an 8 hour chunk of each day and the news that these workers are spending less than an hour with social nets, marketers may want to trim or heavily target the ad spend going into social networks.
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Having watched the unfolding of news and events following the election in Iran, Twitter has won my renewed respect. Simply put, it helped bring truth to power. In a more compelling and impactful way than it's ever done before. And clearly, in a way that no other channel or mouthpiece for information can match -- in both its sheer volume as well as in its eyewitness accuracy of the often-gruesome details.
May 2009 data from Nielsen Online shows that people continue to spend more time on social networking and blog sites than ever before, with total minutes increasing 82 percent year-over-year and the average time per person increasing 67 percent year-over-year in May 2009. Twitter.com was the fastest-growing Web brand in May 2009, increasing 1,448 percent year over- year, from 1.2 million unique visitors in May 2008 to 18.2 million in 2009. Despite being the fastest-growing brand year-over-year, Twitter's month-over-month growth has begun to slow, increasing 7 percent from April. The average time per person on Twitter increased 175 percent year-over-year, from 6 minutes and 19 seconds in May 2008 to 17 minutes and 21 seconds in May 2009. However, month-over-month growth was flat, decreasing one percent from April 2009.
While I was away, an interesting thing happened in the world of productivity apps for Mac. Nicholas Jitkoff, the developer of Quicksilver , was hired by Google to develop something similar for the company and its ever-expanding suite of apps. ( Ars Technica carries the full story.) The result is a sleek little app called “Google Quick Search Box”. It has nothing like the power and range of Quicksilver, but it does provide a way to launch applications quickly and to perform a few other time-saving tricks:
A recent study Women in Social Media from BlogHer , iVillage and Compass Partners , shows that the motivation of women using blogs and social networking differs. Blogs for women follow the purpose to find the right information while social networking platforms have the ‘mere’ sense to connect. The results state that US women are nearly twice as likely to use blogs than social networking sites. Blogs are seen especially valuable as a source of information (64%), advice and recommendations (43%), and opinion-sharing (55%).
The explosion in social networking may be even greater than imagined. The time that people in the U.S. spend on social network sites is up 83 percent from a year ago, according to a report from market researcher Nielsen Online. Facebook enjoys the top spot among social networks, with people having spent a total of 13.9 billion minutes on the service in April of this year, 700 percent more than in April 2008, Nielsen said. Minutes spent on Twitter soared a whopping 3,712 percent to almost 300 million, versus around 7.8 million from the same month a year ago.
As the global economy appears to be bottoming out - at least in some parts of the world - questions still remain as to why so many people worldwide were blindsided by the severity of the crisis. Part of blame, it seems, may rest with the media. According to a recent 52-nation online survey conducted by The Nielsen Company, the general consensus among consumers across much of the world is that the media did a poor job informing the public about the issues leading up to the current financial crisis.
Melissa Davies , Nielsen Online It has been impossible to escape the news about swine flu (or H1N1 virus) this week. One of the most interesting developments this week has been watching the way people are using the Internet, and specifically social media, to connect with one another around this issue. As of yesterday, buzz volume about swine flu in the blogosphere was still on its meteoric climb, far surpassing discussion levels for the peanut butter/salmonella scare that happened earlier this year or, for a different reference point, recent pop singing sensation Susan Boyle. One measure of the extent of Internet engagement regarding swine flu is Wikipedia.
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Twitter is the canary in the coal mine of public opinion -- for celebrities, politicians, and, of course, corporations. When European discount carrier Ryanair lashed out at "lunatic bloggers" after a Web designer reported a glitch on the airline's site, its online reputation dipped as low as its fares. Conversely, Mars got a sweet treat when it posted Skittles-related tweets on its Web site, learning immediately how people felt about the candy. Twitter's explosion from microblogging curiosity to mass-media phenomenon has awakened a lot of companies to just how fast memes spread on the Internet today. Make a mistake like Ryanair's -- or Johnson & Johnson's offensive Motrin ads last winter -- and the response is brutal.
Charlie Buchwalter & David Wiesenfeld, Nielsen Online More and more researchers are waking up to the reality that mining the growing volume of conversations on blogs, message boards and social networking sites (i. e., "listening" to consumers) can provide timely, penetrating insights on a wide range of issues and brands. A series of parallel studies we conducted with Procter & Gamble demonstrates that both surveys and listening are often required to tell the whole story.
Article by Chris Bennett This is a guest post written by Vince Blackham over at Primary Affect . Holla! Follow him on Twitter