Attention: Brands on Twitter: Be Human! | buzzmarketing daily. The Rapid Evolution of Search | Brian Solis - PR 2.0. InShare1 Source Over the past several weeks, leaders in the search industry launched an aggressive, very public series of campaigns designed to capture the elusive future of search mind and market share. The accelerated evolution of “real-time” search, introduced to us mostly through the adoption of Summize, which was eventually acquired to now serve as Twitter search, inspired both Google and Bing to release new iterations of its search engine to now include live Twitter results. Bing also announced a deal with Facebook to include status updates and shared content that were intentionally earmarked for public consumption – although this is expected to go into effect at a later date.
Each announcement was strategically timed to release during the prestigious Web 2.0 Summit in San Francisco while the technology world focused on tomorrow’s trends discussed during the show. Let’s start with defining the various options for search: Traditional Search Real-Time Search Social Search Semantic Search. 40% of People "Friend" Brands on Facebook. Digital marketing company Razorfish has just launched its third annual FEED survey of 1,000 "connected consumers. " The survey is focused on online consumer behavior. This year Facebook and Twitter feature prominently. 40% of respondents "friended" brands on Facebook, while 25% reported following brands on Twitter. What's more, Razorfish found that consumers access brands on Twitter and Facebook mainly for deals and promotions.
Of those who follow a brand on Twitter, nearly 44% reported that access to exclusive deals is the main reason. On Facebook or MySpace, 37% said that access to exclusive deals or offers was their main reason for friending brands. Over 1/4 of respondents reported having followed a brand on Twitter, which is encouraging news for companies wanting to use Twitter to promote themselves. 43.5% reported following a brand to get "exclusive deals or offerings," which again is a statistic that companies should take note of.
Is this "connected consumer" crowd mainstream? CNBC Video: Pete Blackshaw on the Future of Advertising | Nielse. With Wireless Data, Smaller Carriers Must Mind the Gap. The floundering economy hasn’t kept consumers from spending on mobile data, according to the latest quarterly report on the wireless industry from Chetan Sharma, one of our GigaOM Pro analysts. U.S. data service revenues grew 27 percent year-over-year in the third quarter, Sharma reported, with Verizon Wireless and AT&T accounting for 80 percent of the rise, underscoring what I wrote last week about how the rich carriers are getting richer.
Given the investment needed to build out new networks, and the incredible growth in data, both the smaller carriers and U.S. regulators should mind the growing gap between those that are raking in the wireless data dough and those that are not. Verizon’s data revenue exceeded $4 billion during the quarter, and is now approaching longtime global leader NTT DoCoMo. Overall, the top four U.S. carriers “are now a permanent fixture” among the top 10 worldwide carriers in terms of mobile service revenues. Other nuggets from Sharma’s report include: The Power of Collective Thinking. Our Journey Defines Our Future in Social Media | Brian Solis - P. InShare0 Source: ShutterStock What follows is my opening address to the Social Media World Forum… As we look ahead to 2010 in the world of social media, we should first stop to appreciate how far we’ve come in this journey to new found relevance and presence.
Social media served as a great equalizer. The technology and the corresponding networks that freely connected us, democratized the ability to publish and share content, weave more meaningful relationships, as well reset the ecosystem for establishing and wielding influence. Perhaps most notably, Social networks made the world a much smaller place. The power lies in the ability for anyone to find and forge connections with those who share passions, interests, beliefs, and aspirations. But just because we have access to the tools doesn’t necessarily entitle us to reach out to customers, influencers, and stakeholders. We now feel, hear, and see the world through the eyes of those we wish to reach and inspire. How To Generate A List Of Every Program Installed On Your PC | P. It should be noted up front that this method only covers software that is registered in Add/Remove in Windows. Other software (like PuTTY or JkDefrag which are standalone executables) won’t show up in a list like this.
But if it’s in Add/Remove, it will. Why would you want to do this? There are several good reasons: You plan on upgrading from XP to 7 and need a complete list of all your software for reinstallation after 7 is installed. You’re going to buy another computer and want to clone it as close as possible to your old computer the manual way; this requires a complete installed-app list.You plan on doing a backup of all your installed software and want a nice simple list to make this process easier.
I’m sure you can think of a few more. What versions of Windows should this work on? This is known to work in XP, Vista and 7. How it’s done This is yet another instance where we’re going to go to the good ol’ command line to get things done. In XP: Start, Run, type cmd, press Enter. wmic exit. Did Google Steal Sidewiki From a Startup? Web annotation is a sexy and increasingly crowded space in the market.
As in any such pool, the amount of elbow-rubbing between individuals and similarity between products can lead to suspicion of theft. Annotation startup Reframe It, a 14-person team, claims that Google's hot new product Sidewiki crosses the line between competitive innovation and IP infringement. And with a few Googlers caught with their hands in Reframe It's cookie jar, there might be some validity to this claim. We first came across Reframe It about a year ago when it first launched.
The company's product allowed users to "basically write comments into the margins of the Internet" and was in heavy competition with services such as Diigo and SocialBrowse. When Reframe It added Twitter and Facebook integration and received an official nod from Mozilla this past spring, Diigo remained as a serious competitor, but Reframe It had the further advantage of a stellar advisory board. Twitter List Profile Clouds. By: Jeff Clark Date: Sun, 08 Nov 2009 Twitter recently introduced the Twitter List feature which lets people define sets of user accounts that are related in some manner.
The lists are given a name and can be followed by other people who are interested in seeing all the tweets from the accounts in the list. Popular twitter users such as Robert Scoble appear on thousands of lists - 3963 for Robert at this time. My twitter Id JeffClark, appears on a more modest 40 lists for comparison. The act of assigning someone to a list is a type of tagging operation and the name of the list gives a clue regarding how that person is regarded by others. Tech: 567 social-media: 127 technology: 116 socialmedia: 87 bloggers: 51 geeks: 43 I have used these names and frequency counts to generate a Shaped Word Cloud that illustrates the various list names that list creators associate with Scoble.
Here is another Twitter List Profile Cloud below - this one is for Guy Kawasaki. And here is a third. Mortified in Real-Time (Comic) Mobile Location Is Charting a Quick Path to Growth. [qi:gigaom_icon_geolocation] Location is a core element in mobile applications and smartphones. We take our mobile devices with us everywhere we go. Their location, and the context in which we use them, changes constantly. In the next two years, location will become central to user experience and performance on hundreds of millions of handsets and applications. We most commonly think of location within traditional mobile applications. Navigation apps were the first to use it. Local search results and social-networking apps are more relevant when mapped to a person’s current location. But location can do more than simply drive people to places where they can shop, eat or meet friends.
Applications that we currently do not think of as location-relevant, such as books, sports, reference, music and cooking all become more interesting when a user’s location is taken into account. Some apps are already beginning to experiment with location in unusual ways. GRITtv: Clay Shirky: The Social Media Revolution - Gen Y managers and leaders or leading and managing in the age of. Gen Y may be effective workers but are they good leaders and managers? The weakness of Gen Y managers has bothered me, and I remained bothered until I had made up my mind about the future of management. The future of management I think management is going to exist pretty much unchanged except for three features. We will work globally with people all over the worldWe will work through the internet and need internet-type IT skillsManagement will no longer be hierarchical Managers of tomorrow will be puppet masters who specialize in the Design of systemsManagement of communitiesIdentification of collective opportunities Collective will be their thing.
Managers won’t come through the ranks Managers won’t be promoted up the ranks simply because there will be fewer ranks. Managers will exist in just the same way as skilled coders exist and skilled writers exist. Managers who don’t have people or technical skills may need to find some skills Not everyone wants to be a manager though. What’s your view? How Capitalism Will Save Us - Forbes.com. The social media golden rule.
Just when you think you've got this whole brand experience thing figured out, along comes another form of social media that threatens to shake your grasp on the status quo. Over the past year, Twitter has taken the spanner-in-the-works title from Facebook, which took it from YouTube, which took it from Flickr, and so on. While it can seem daunting to consider managing your company's image over so many forms of new media, this phenomenon can benefit your company -- you have more opportunities than ever to generate positive brand experiences with your customers. Of course, this means there are more chances to make a mess of things as well. So how do you make sure you do more of the former and less of the latter? Be generousDrop the facadeFollow through These principles may be easier for smaller companies to adopt, since they are often in more direct contact with their customers. First, be generousMost of what we think of as social media began life outside the corporation. Next page >>
A Pocket Guide to Social Media and Kids. Pete Blackshaw, Executive Vice President, Digital Strategic Services, The Nielsen Company SUMMARY: When is a phone not a phone? In the hands of children and tweens, today’s cell phones are primarily used as text messaging devices, cameras, gaming consoles, video viewers, MP3 players, and incidentally, as mobile phones via the speaker capability so their friends can chime in on the call. Parents are getting dialed in to the social media phenomenon and beginning to understand—and limit—how children use new media.This article draws from a keynote speech delivered last month at the Children’s Advertising Review Unit (CARU) annual conference.
Digital media is an enabling framework for brands, parents and educators—it’s on demand, interactive, sensing and connected. And social media adds expression and sharing capabilities. Their influence is immediate, highly viral and authentic... In the marketing world, the buzz is all about consumer-generated media. Giving voice Childhood connections TV times. Preview Google's Search Results. Google added a new option to the web search toolbelt: page previews.
If you click on "Show options" and select "Page previews" after performing a search, Google will show a longer snippet and a thumbnail for each search result. Google's thumbnails include a small part of the page, so they aren't always helpful. Another issue is that all the thumbnails from a search results pages are merged and the resulting image doesn't load instantly. Example: search results for [maps]. Politicians Use Social Media to Bypass the Press Co. Politicians are figuring out what social media technologies like blogs, Facebook, MySpace and Twitter have to offer: direct access to voters. More than ever before, they can bypass the professional press and deliver an uncensored, unfiltered — and unchecked — message. Mayor Francis Slay “[Social media] allows me to gives my thoughts on the events of the day and the complete text of my comments from speeches and stuff that I give that the mainstream media might not normally cover,” said Francis Slay, the mayor of St.
Louis, in a phone interview. Slay, who was recently elected to his third term, has been blogging and using social media such as Twitter for years. Tony Messenger, Missouri state Capital political reporter and columnist for the St. Slay says new media technologies made it possible to publish his policy positions and get his message out. The Internet has leveled the playing field for political communication. Mainstream Media’s Value? Alexandra Samuel Jeremy Hanson Related.
Seesmic Desktop Adds Twitter Lists, Hits 3 Million Downloads. Social Networks Don't Waste Time, People Do. | WebProN. How Should Tweets Be Ranked in Search Engine Results? I&#82. November 2, 2009 by Hutch Carpenter Anyone remember when Loic LeMeur had the temerity to suggest Twitter rank its search results by the number of followers people have?
His post, with 109 comments and reaction from Michael Arrington, Robert Scoble and many others, clearly struck a nerve. Fast forward to the past couple weeks. Both Microsoft Bing and Google announced deals to provide tweets in search results. Let me say that again: Google and Bing will be providing tweet search results! Bing’s version is the first out the gate. How should tweets be ranked in Bing and Google search results? I hope your answer isn’t, “I wouldn’t.” So what about running searches for tweets? First, a good question to ask is, why do people want to search tweets?
Why Are You Searching Tweets? To my mind, there are three use cases where people will search for tweets rather than search for websites: Find latest on a subject: The appearance of an article or blog post in the search engines can take a while. Like this: Social media is not putting anyone out of work, not even journal. Computers have never put anyone out of work! I got my first job using a computer before I could use one! I had been given a massive job calculating a correlation matrix for 500 or so people on 35 variables and I had 6 weeks to do it.
I didn’t fancy spending my summer doing clerical work, so I took a week’s course in programming, barely understood a word, talked my way into the University’s computer centre, found a programme, and finished the job in 3 weeks instead of the 6 weeks allotted. Two of those weeks were spent looking for a comma, though I didn’t know that then. The last three weeks of my 6 week job were spent teaching at the Institute of Personnel Management, administering psychological tests to select junior bankers, and writing up the manual for a set of tests. Herein, I learned three important lessons about IT #1 Computers really can cut out the drudgery of office work. . #2 When you don’t know what to do, ask. . #3 Computers have never put any one out of work. Similar Posts: Clever fools: Why a high IQ doesn't mean you're smart. 15+ great Google Chrome extensions. The Competition for Your Social Graph | Brian Solis - PR 2.0.
Drake Direct Roundtable: Has Facebook Been Lucky. AIR 2.0 Coming Soon: Multitouch, Audio Recording, Less Memory. Behind Closed Doors: What’s On the Mind Of Chief Marketing Offic. The Future of the Social Web | Brian Solis - PR 2.0. Axel Mellinger's Milky Way Panorama 2.0. Why Google Should Fear the Social Web. Gmail Contact Importer Rolls Out to More Users. Inequality, 'silver spoon' effect found in ancient soc. How Twitter has changed the Blogosphere, but not in the way you. Google's Creepy Social Search - Reviews by PC Magazine. Pandora now shares with Facebook, Twitter | The Web Services Rep. WordPress for iPhone › WordPress 2 now available in. Social Media Accounts for 18% of Information Search Market | Bri. 5 New Technologies That Will Change Everything - PC World. 4 steps for creating usable social media.
Newspaper circulation | Working Three | Digital Branding + Desig. Gravity7: Social Interaction Design by Adrian Chan: Social searc. Gravity7: Social Interaction Design by Adrian Chan: Social searc. How Alfred Hitchcock can make you a better storyteller :: 10,000. Why There's Nothing to Fear in Social Search.