Social Ratings: Scaled Ratings Vs. Booleans. For years now, it has been a commonality for social media sites to rate content and commentary on a sliding scale. Sites like YouTube and Yelp allow users to rate and review content on a five-point scale, while sites like StumbleUpon and BuzzFeed want to just know if you like it or not. Scaled ratings Historically, stars have represented a scale of ratings on popular sites such as YouTube. People give five stars to videos they love and a single star to videos they dislike.
As you can see, it is very rare for anyone to provide feedback in the middle. The five-point scale seems to be too restrictive and allows for little nuance while a percentage scaled, based out of 100, seems to be too large. The the 10 point scale seems most ideal. Boolean Ratings A boolean rating is defined by a simple “yes/no” standard. Judging by the behavior of most users on the five-point rating system, the natural conclusion would be to rid any scaled rating systems with boolean voting. Essential Firefox security add-ons | Workers' Edge - CNET N. There's no way to reduce to zero your risk of picking up some piece of malware while browsing. You need layers of security to keep viruses, Trojans, and botnets at bay—the more layers, the safer your browsing.
(Of course, the more layers, the slower your browsing, too, so don't get carried away.) Much emphasis has been placed on the enhanced security features of the latest versions of the popular browsers. Whether one is any safer than another is anybody's guess, but no browser gives you more ways to thwart a Web-based attack than Firefox via its wealth of security add-ons. Link checkers add warnings to search results Search results are often difficult to trust, even when the URL looks familiar. Phishers are adept at planting dangerous links that look like harmless ones. Link checkers provide you with an indication of the trustworthiness of sites before you click their links.
After you download and install the add-on, an icon is placed in the top-right corner of the Firefox window. Designing Social Interfaces: Overview and Practical Techniques | Advertisement The standard approach to interface design is to craft a channel that allows you to easily and efficiently control hardware or software; it’s all about the interaction between people and computers. But today, the two entities on each side of the user interface are changing: it’s no longer about people interacting with computers, but rather about people interacting with people through computers. This is the nature of the social Web. Social news websites, message boards, social networks, online stores and blogs all have some sort of user interaction going on, whether it’s comments on a blog post or social games on Facebook.
The critical issue here is that people are not interacting directly with other people; rather the interaction occurs through a user interface. In essence, we control the flow of user interaction on our websites. In this article, we’ll demonstrate the power of social interface design and what it can do for you, using several practical examples. Wrapping Up… In A Connected Society, Comprehension Of Sociology Is King. Something strange has happened. It’s more than just your marketing being dated, although that happened too. There is a deeper shift that has occurred and few have caught up with it. It’s that marketing itself was disrupted. We need something else. And what’s next is going to look more sociology-driven than something taken from a marketing best practices book. Traditional marketing tenants were designed for a society where communication from the few to the many was the norm.
Understanding the connections between each other, between members of the same industries, between those with a common interest and not just how, but why information travels throughout social graphs is emerging as the valuable skill of tomorrow. Many are embracing digital channels, sure, but it’s disappointing how most try to pattern what was done on previous mediums. Social proofing is the new black If you’re involved in marketing/PR and not leveraging social proofing, you’re ignoring the ultimate persuasion tool. Why brands need to own their content channels - iMediaConnection. The industry has changed in the past few years, and the just-released results of the King Fish Media 2009 Study of Marketing, Media and Measurement prove it. Consumers, customers, and prospects (both B2C and B2B) now have complete control of what they watch, read, and listen to on a growing number of platforms, which means that marketers' efforts to reach and engage through traditional means are often unsuccessful.
But there's hope. Original and compelling custom content can cut through the noise and distraction to reach consumers. King Fish's study found that the vast majority of marketers feel that the content they create is of equal or more value to the information produced by traditional media brands. You can become a trusted source by capitalizing on existing research or by conducting your own research to identify what is most relevant and actionable for your customers' jobs or lives.
If you are a smaller business, you might even consider working with a freelancer. Some people should not have facebook - embarrassing and funny fa. I’ve been really struggling to keep up with my blogging and professional writing lately. Hopefully I’ll get some more time in December when I take some time off. In the meantime I’ll share a very simple funny email my friend Jill Schoen shared at the office.
I’m assuming these are real, either way they’re absolutely classic. As the title says… “Some People Should Not Have Facebook”… a. Trends with Traction: Is Twitter the new cigarette? - iMedia Con. I recently wrote a cover story on iMedia on Marketing Megatrends that was very popular and I've been asked to speak on a panel about trends at the upcoming iMedia Agency Summit in Scottsdale in a few weeks, so I thought it would be fun to start a little semi-regular blog post called Trends with Traction.
Rather than a weekly post, this one will be published whenever I feel like it. And all trends featured in this column will be empirically proven to be substantiated as irrefutably and factually accurate on the basis of... my opinion. So, without further ado... Today's Trend with Traction is the convergence of social media and... love. Not just any love, mind you, but the very act of making love. Yes, this is actually happening. Apparently. Yesterday's San Francisco Chronicle reported on a new study showing that 35% of people under 35 report that they check Facebook or Twitter after sex (compared with 8% of those 36 and over).
"Sexting" is huge these days too. So, What Do You Use To Twitter? Sysomos Blog. Facebook And Twitter Land New Words In Dictionary. 35 Excellent Ecommerce User Interface Designs. While user experience is important on all types of websites, it is especially critical for ecommerce websites where visitors will be making purchases. A poor user experience will result in visitors having difficulty finding what they want, frustration during shopping, and many lost sales. In this post we will showcase the design of 35 e-commerce websites for your own UI design inspiration. The sites that are showcased in this post have also been featured at CartFrenzy, our gallery of the best ecommerce web design. Looking for hosting? WPEngine offers secure managed WordPress hosting. You’ll get expert WordPress support, automatic backups, and caching for fast page loads.
Visit WPEngine. YouTube + Univision = TuTube - Bits Blog. 80% of US Consumers Won't Pay For Online Content. According to a new Forrester survey, almost 80% of Internet users in the US and Canada would not pay for access to newspaper and magazine websites. Those users who would consider paying for content are mostly interested in subscriptions. Only a very small number of consumers is interested in making micropayments (3%).
The study also asked which distribution channel consumers would prefer if their favorite print publications ceased to exist. 37% preferred the web, 14% mobile phones and 11% would prefer to read the content on their laptops or netbooks. 10% would prefer PDFs delivered by email and 3% would read the content on their e-readers. 44% of all respondents said that they wouldn't be interested in getting their print content through any of these delivery mechanisms. Who Is Willing to Pay? Forrester's Sarah Rotman Epps took a closer look at the demographic profile of those users who said that they would be willing to pay. A Slightly More Optimistic View. No description available. The War For the Web - O'Reilly Radar. On Friday, my latest tweet was automatically posted to my Facebook news feed, as always.
But this time, Tom Scoville noticed a difference: the link in the posting was no longer active. It turns out that a lot of other people had noticed this too. Mashable wrote about the problem on Saturday morning: Facebook Unlinks Your Twitter Links. if you’re posting web links (Bit.ly, TinyURL) to your Twitter feed and using the Twitter Facebook app to share those updates on Facebook too, none of those links are hyperlinked. As it turns out, it wasn’t just links imported from Twitter. The problem was quickly fixed, with URLs in status updates automatically now linkified again. All of this is well-intentioned, I’m sure. But this isn’t just about Facebook. The Apple iPhone is the hottest web access device around, and like Facebook, while it connects to the web, it plays by a different set of rules. A few weeks ago, Google offered free turn-by-turn directions for Android phones. P.S. New Study Reveals How People Share Online | Social Media Explore.
We’re starting to see an interesting by-product of cool social media tools emerge: Research pulled from user data. One such effort, a new study released by SocialTwist, makers of the content share widget Tell-A-Friend, reveals some interesting facts about how people share information online. You can see the report in its entirety on the SocialTwist website. First, let’s set the expectations appropriately. The data behind the study is collected from anonymized user data for people who click on the Tell-A-Friend widget where it is used on blog posts, newspaper websites and more. That widget represented just below this paragraph, is similar in functionality to ShareThis, AddThis and others. The Tell-A-Friend Widget The parts of the report that caught my eye included the following: People still share via email and instant messenger more than via social networks.
To gather some comparative data, I asked Tell-A-Friend competitor ShareThis if they minded sharing some cursory data. Why newspapers need brand managers | Blog. It's a subject that turns the stomachs of most journalists. After all in journalism, "marketing" and "branding" are dirty words. But given the media fall out as a backdrop for the global recession, it's time that newspapers, and the journalists who write for them, realise that the masthead of their paper is a brand. Knowing what people think and feel when they see your newspaper's brand is more important than ever. The global recession has driven home one fact that many in media seem to have forgotten about: newspapers and media as a whole are businesses.
While they are "in the business of news", they're also in the business of making money. Fail on the latter, and the former ceases to happen. Managing the newspaper's public facing image and brand is critical to its success. If you're a journalist reading this, the above paragraphs probably amount to heresy in your eyes. The immediate question journalists will have is: What does this mean for me?
Those are examples on a larger scale. Lost Inside Google Wave? 5 Waves To Make Your Life… | If you are brand new to Google Wave (aren’t we all?) And a bit confused, then you are going to love this post. The goal here is to point you in the right direction on the wave to get updated content and help. Please keep in mind you must be logged into your Wave account in order for the links in this post to connect you! I have another amazing guest author to thank for this article. He is Twitter’s resident Google Wave Jedi Master and you can follow him on Twitter at @wavejedimaster. He describes himself as a pro-waver and he graciously takes time out of his schedule to help others on the Wave or on Twitter.
If you are one of those that just arrived to Google Wave it is quite possible that you feel a little lost about what is going on and how things work. To help you find your way here is a list of 5 Waves you shouldn’t miss: 1. 2. 3. 4. 5. We hope you’ll find these links helpful, and my the Wave be with you! Why it's time to throw out the 80-20 rule - iMediaConnectio. Every time you look up (from your mobile device), another new way to reach consumers and a new digital mechanism to drive brand messages seems to emerge. But with more than 307 million people in the U.S., and nearly 74 percent of them using the internet, how are we supposed to find success using the Pareto principle and target the 20 percent of consumers who drive 80 percent of the revenue? Well, you can, but that's not being smarter, faster, or more efficient.
In fact, that's traditional advertising. In my world, you achieve results by discovering one-fifth of those people, or 4 percent of your most influential consumers, and targeting them. This significant digit -- what I like to call the 4-percent factor -- is a strategic targeting principle that forces you to drill deeper into your influencer base to discover the most significant consumers who have the greatest impact on your brand and then speak to them. But why 4-percent? So then, how do you find this significant digit? Nose, face, cut, spite: Blocking Google BuzzMachine.
Guess How Many Tweets Fly Across Twitter Each Day | Brian Solis. How reputation could save the Earth - opinion - 15 November 2009. Exclusive: Elf Yourself Flash Mob in NY - Summary Bit.ly Stats. Social Business mobile edition. FeedBurner and Google Analytics: Together at Last. Americas | Amazon deforestation 'record low'. In-depth study of Twitter: How much we tweet, and when | Royal P. Top 7 ad:tech buzz topics. 3 Flavors of Social Search: What to Expect. The Trib's Rick Morrissey eats his words about the Bulls�.
Counting Unique Users in Real-time with Streaming Databases - O& Find, Follow, Feed: YouTube’s Social Strategy And Solv. How would you rewrite Google's '10 Things?' | Bet. Bing Wave 2 Becomes Tsunami: Social Sharing, Travel and Health - Bing Teams Up With Wolfram Alpha. FourSquare and Social Business Design Dachis Group Collaborato. The Dilemma of the New Retweet - Media Sosial. Consumers Are Looking for Offers on Social Networks. First Look: Mobile Concepts For Mozilla’s Raindrop Pla. The One-Minute Journalist Guide To Understanding The Internet. Why Retweet works the way it does. Media and Publishing: New Social Tools Worth Noting - ClickZ. A shel of my former self. Seeding Social Commerce - iMedia Connection Blog. Why 70% of Facebook 'Fans' Don't Want Marketing,