Twitter Japan Will Allow Users to Charge for Access to Their Twe. Twitter's Japanese partner, Digital Garage, will soon introduce a micropayment system that will give Twitter users the option to charge for access to their tweets. According to Media magazine, users will be able hide access to images, external URLs and text behind a paywall and other users would only be able to see this content if they either paid for a monthly subscription or through a pay-per-tweet option.
Twitter itself will take a 30% cut. Kenichi Sugi, the COO of Digital Garage Mobile, announced this new business model at mobidec2009 earlier this week. The paid accounts will go live in January 2010. Twitter's Japanese subsidiary has always been somewhat different from Twitter's main site. Twitter Japan already offers advertising options, for example.
Don't Pay for Twitter - Pay for Accessing Tweets According to today's reports, which still lack a lot of detail, Twitter users will have a number of options to pay for these account. Would You Pay To Access Premium Tweets? Hard graft is needed to make social media pay | Blog | Econsulta. Many companies are enthusiastic about social media but are struggling to get real value, according to Econsultancy research published this week. The good news for companies is that investment in time and resources can pay dividends ... provided that the strategies and tactics employed are closely aligned with business objectives. The results of Econsultancy's Social Media and Online PR Report, sponsored by bigmouthmedia, show that only a quarter of companies are getting "real, tangible value" from social media activity, while the majority (60%) say they have gained "some value but nothing concrete".
The report findings were unveiled this week at bigmouthmedia's Social Media Summit held in London. The large turn-out for the event is testament to the fact that many companies are keen to learn how social media impact their businesses. It is also clear that effective social media activity is not just about the tools, it's about the approach. Photo credit: Matt Hamm via Flickr. Ten Reasons Why Using Twitter Will Boost Your Happiness. | Psych.
Today: 10 reasons why using Twitter will boost your happiness . I’m a huge fan of Twitter , and last night I was trying to persuade some friends, and later my sister, to give it a try. I think there are many ways in which Twitter can boost your happiness. As a side note, it’s very appropriate to talk about happiness and Twitter, because the blue bird is the symbol for both. In fact, the blue bird on the cover of my soon-to-be-published book bears some resemblance to a few of the Twitter bird-logos. 1. . – even if only in your imagination. But sometimes, you just don’t have time to pursue your passion as much as you’d like. 2. . 3. . 4. . 5. . 6. . 7. . 8. , and that’s satisfying. 9. . 10. . These are all ways that Twitter can boost your happiness. STATS: B2B Marketers & Social Media Marketing. B2B marketers are placing heavier emphasis on social media and looking to spend more resources on it.
Social media might not be the top digital marketing channel for them but it certainly got their attention. While most B2C marketers measure ROI through sales revenue, B2B marketers place more emphasis on traffic, engagement and response. Catch the actual data below. 1. Social Spending To Rise Website, Email and SEO are still the “favorites”, but social media is catching up quickly. 2. Thought leadership is the top reason why.
On the surface, the reasons seem different but they actually mean the same things. 3. Web traffic, qualified leads and customer retention are among the key performance metrics used by B2B marketers. An astonishing 21% didn’t bother tracking their campaign results! The statistic tables are adapted from eMarketer and data via BtoB magazine’s “2010 Outlook”. Increased Spend On Social & Video - Today eMarketer released data from the BtoB Magazine 2010 Outlook: Marketing Priorities and Plans survey. In short, things are looking pretty rosy for anyone involved in social media and online video. If you’re into banners you may want to look the other way. Don’t say I didn’t warn you! Join us after the jump for more….
Further research by Visible Technologies and SiriusDecisions shows us why marketers are shifting their budgets towards social media. Awareness and engagement are clearly two key drivers behind the increased spend in social media. Whilst it is great news marketers are continuing to shift their budget towards online, and social media specifically – it is crucial to have the right tools in place to measure the success of your campaigns. Our friends at ViralTracker offer a video tracking solution which helps brands to track and measure reach and reponse, as well as engagement. Are you increasing your spend on social media and video in particular? No description available. Does working from home make you more productive? Yes (with data. [note: some data in this post is missing-- given that we work on and troubleshoot our own software, sometimes we don't get to log ALL of our time in a week, but it's consistent enough that I don't think it skews these results in a big way.
We also had a vacation in each of the months in question for 1 team member] So about a month ago, the RescueTime product team decided to experiment with working from home to see how it would effect how we spend our time. The initial plan was to run the experiment for a week, but we realized that we were paying too close attention to the affects of the experiment and would let it “bake” for a few more weeks to get some better data. The data (4 weeks of it) is in, and there are a few surprises. The control – Team of 5 Working from Work (in the office!) Total computer time logged: 582h 20mDev, Design, or writing time: 224h 20mCommunication/meetings: 225h 10m The experiment – Team of 5 Working from Home But what seems to be hugely different are the totals. Understanding Users of Social Networks — HBS Working K. If the ongoing social networking revolution has you scratching your head and asking, "Why do people spend time on this? " and "How can my company benefit from the social network revolution?
" you've got a lot in common with Harvard Business School professor Mikolaj Jan Piskorski. Only difference: Piskorski has spent years studying users of online social networks (SN) and has developed surprising findings about the needs that they fulfill, how men and women use these services differently, and how Twitter—the newest kid on the block—is sharply different from forerunners such as Facebook and MySpace. He has also applied many of the insights to help companies develop strategies for leveraging these various online entities for profit. Addressing network failures "Online social networks are most useful when they address real failures in the operation of offline networks," says Piskorski.
Online social networks also can improve people's ability to use offline social networks as "covers. " Chrome extensions site now open for uploads | Deep Tech - CNET N. Google has opened up its gallery for developers to share Chrome extensions, a step that soon should make it easier for people to customize the open-source browser. Aaron Boodman, a leader of the Chrome extensions effort, announced the move on a mailing list posting Monday, and programmer and "gallery master" Lei Zheng shared details in a blog post. So far, only uploads are permitted. Google plans to let some testers use the gallery to download extensions, too "in the next few days," Zheng said. "We are making the upload flow available early to make sure that developers have the time to publish their extensions ahead of our full launch.
" Extensions, a major asset of the Firefox browser and the headline feature of the upcoming Chrome 4 beta , let people modify the browser more to their liking. One feature of Google's system is that add-ons are automatically updated on Chrome users' computers once the developer uploads a new version. Social Software Resource Wiki Dachis Group Collaboratory | Soci. A big part of our work here at Dachis Group is to maintain an understanding of what sort of tools and platforms are available to our customers that can support their Social Business Design initiatives.
We provide a comprehensive set of technology research services including: software landscape mapping, feature analysis, security analysis, vendor analysis and tool selection. We also develop alliances with vendors who we find we are recommending regularly, and finally, we are often engaged to manage the implementation of these tools directly. Through all of this, we have assembled a list of tools that we believe are relevant to Social Business Design initiatives. We thought it would be a good idea to share some high level results in the Dachis Group Social Software Resource Wiki to provide a resource for those exploring social technology tools and to ask for help in making it a better resource.
Social Media Users Really Are More Social. Study: Twitter is 80% "Meformers" and 20% Informers - LinkedIn Finally Opens Platform: The Good & Bad News. Two years and a month after announcing that it would launch a more professional-looking developer platform than the wildly successful one at Facebook, LinkedIn today finally opened up a series of application programming interfaces for other companies to build on top of. Make no mistake about it, though - there's some good news and there's some bad news.
LinkedIn holds an incredibly useful body of data about its users - not just because of the relatively high net worth it brags about its users having but because employment information is a very useful way to put a person in context on the web. That data is now available for an ecosystem of other developers to incorporate; TweetDeck, Posterous, Ribbit and several other applications already have. The Good News It's easy to get started. The API allows search. The API uses OAuth. Activity updates are now parsable by type.
And Now For the Bad News... The first use-cases make it look like LinkedIn is trying to be Twitter. AdMob: iPhone Now Accounts for 55% of US Mobile Web Traffic | Th. Five Ways Startups Are Tapping Into LinkedIn’s API. This morning, professional social network LinkedIn announced that it is opening up its API for developers to build applications around the platform. While LinkedIn has partnered with Twitter, Microsoft, IBM, Research In Motion and others, this will be the first time startups can tap into the platform. While LinkedIn is releasing 11 different APIs, they fall into three distinct categories. First, developers will be able to let users easily access their information, profiles, connections and messages via oAuth login. The second functionality is to give users the ability to make actionable decisions about information, but letting them message their LinkedIn contacts, post updates, accept contacts and more.
And the third piece of the puzzle is search. So developers will now be able to embed LinkedIn search in other applications. Although the API is now available for all, LinkedIn has already partnered with a select group of developers. TweetDeck Posterous Ribbit JobDASH Box.net. The Twitter Star: Nova or Supernova? | Brian Solis - PR 2.0. InShare0 Source: Shutterstock Nova: a star showing a sudden large increase in brightness and then slowly returning to its original state Supernova: a star that suddenly increases greatly in brightness because of a catastrophic explosion that ejects most of its mass I recently wrote about reports on the documented decline of visitors to Twitter.com.
At the very least, Twitter has been nothing short of a cultural catalyst that transformed how people communicate as well as how messages are distributed and disseminated. Over the last year, Twitter has experienced astronomical growth. But now, the Twitter star appears to be losing its luster – that is if you follow the increasing reports that continue to emerge. The truth is that yes, traffic at Twitter.com is down. The problem with Twitter is upfront, not over time.
But the scrutiny continues. eMarketer recently ran a rather convincing analysis that stacked-up data documenting Twitter’s recent decline in traffic. As eMarketer notes: So what? The skills digital agencies will need to lead - iMediaConnectio. Here are the facts: Overall advertising budgets are down.Marketers are shifting much of the remaining budget to digital media.Money that used to be set aside for things like sales enablement, website development, and so forth are now falling, more correctly, into the category of marketing.
Specifically, content marketing. And that content is overwhelmingly digital. Whether or not larger, traditional agencies will be able to adapt to the speed and new media in today's digital world -- via retooling or buying new talent -- is a subject of much recent debate. But this isn't the focus of this article, because what's more important are the attributes needed for any agency to succeed in this digital marketing world, regardless of size, location, or heritage. Successful digital agencies are proficient in these four basic attributes: Ecosystem structureKnowledge/Tech Ability/ExperimentationPricing/Billing structureSpeed of response But the digital age is typified by two game-changing shifts:
The skills digital agencies will need to lead - iMediaConnectio. How To: Back Up Any Smartphone - How to back up your smartphone. Can Twitter users link out? Home > Archive > 2009 > November > 22 Sunday, November 22, 2009 by Dave Winer. I have several accounts that I use for testing Twitter apps. One of them, bullmancuso, was shut down last October. A few weeks ago I petitioned to have the account restored. This evening I got an email from the Twitter support person BFF, who explained: "Your account was suspended because our specialists found that your tweets were primarily links to other sites and not personal updates, a violation of Twitter Rules. " It's true of that account but it's also true of the NYTimes and many other news oriented Twitter sites. I suggest they take another look at this. And it's a reminder once again that we're playing in someone else's ballpark here, and they make the rules.
Update: Alex Howard quotes Twitter co-CEO Biz Stone saying Twitter "has long outgrown the concept of personal status updates. " <a href=" Recent stories Dave Winer Recent stories. Louisgray.com: Embrace Our Twitter Ad Overlords, Assuming Releva. Those of you who have some history with the blog know that I am not a huge fan of advertising. I skip commercials on my TiVo. I don't click on banner ads online. I switch stations when listening to the radio, assuming I am not listening to my ad-free iTunes library or ad-free Sirius XM radio app. I once said, to some controversy, that most bloggers don't deserve any ad revenue at all, and also took considerable effort to report many Facebook advertisements as being offensive.
But despite all this, with official word from Twitter COO Dick Costolo coming that the service will indeed include advertising in the very near future, I am fine - pending any future annoyances. Why? Because I am not anti-advertising. In my rant against bloggers who don't add clear value trying to get a piece of revenue, I aggressively said "services offer real value, bloggers don't", adding, "Web services are adding real value to the Web by changing the way we interact and communicate.
I do not hate advertising. NASA Puts Social Media on Rocket Trajectory. Cisco Lands On iPhone With Security App. 4 Big Gambles Google Is Taking With Chrome OS. Facebook Agrees To Set Friend Lists Free. Mashups With Twitter L. What&#039;s Not to Like About Twitter&#039;s New Retweet. Everything You Need To Know About Chrome OS - chrome os - Gizmod. Time Spent Viewing Video on Social Networking Sites Up 98% Year- 60 Great AIR Apps For Web & Graphic Designers | Pro Blog Des. Social Business Use Cases for the Pharmaceutical Industry Dachi.
On Twitter and Social Networks, Brands Benefit from Conversation. Eyeblaster: Video ads don't work in social media | Blog | Digital Media Predictions for 2010 - ClickZ. 'Share-to-Social' Email Tools Grow Up. Exclusive: AOL Hires Bankers to Sell Off ICQ, as Internet Servic. The Future of Salesforce.com? Twitter, Facebook and the Social W.
Android Creep: Gmail Chat Starts Showing Which Contacts Use Andr. Matrix: The Four Social Support Strategies Web Strategy by Jer. How to Manage a Group Project in Google Wave - Google Wave - Lif. Robin Brown: 38 invaluable free web tools for online journalists. The Golden Triangle | Brian Solis - PR 2.0. Six Apart releases tiny blog tool, TypePad Micro | Webware - CNE.