Social Media for Authors, Free eBook | Shuaism. I’m a social media author, blogger, & strategist specializing in alcohol marketing. I've been managing the paid social strategy for 5 Blue Chip alcohol brands for the last year and in my spare time I'm a whiskey blogger. Since early 2006 I’ve been woring with Fortune 500, global businesses and mid-sized companies with a local and / or national presence. Those clients include Crown Imports, Constellation Wines, Mike's Hard Lemonade, Symantec, Mars, Frito-Lay, Sony, Hotels.com, Medscape (WebMD), Warner Bros. Symantec, and dozens of others. In addition to social media strategy I have 6+ years of experience with SEO, SEM (PPC), email marketing, paid social, and integrating all these digital components into cohesive campaigns.
If you'd like to know more check out the profiles / pages below or one of these interviews. The Social Media Marketing Pitch - Stone Soup - KoMarketing Asso. The following article was published in our April e-Newsletter (the newsletter is not currently open to subscribers, but we will be changing that shortly): People all over the Internet are attempting to define what Social Media Marketing is, how it is used, and what the benefits are. The Conversation Prism graphic, seen below, conceived by Brian Solis, is one excellent way of thinking about how to organize social media outreach. Someone recently said to Derek that Social Media Marketing is “The New Branding”. As I started writing this article, I tried to decide if I liked the concept of “The New Branding”.
While Social Media is definitely gaining prominence as a branding vehicle, I don’t think that gives the medium its full due – Social Media Marketing is much more than that. I started thinking about all of the various things that social media marketing can accomplish, and tried to come up with an illustrative way of defining it. “What can we expect in terms of return?” Must Read: Come Together: Our Need to Cooperate. The natural world seems intent on synchronizing. Schools of fish, flocks of birds, herds of wildebeest, and swarms of fireflies all effortlessly coordinate their actions with one another. A recent study published by Scott Wiltermuth and Chip Heath of Stanford University in the journal Psychological Science, suggests that humans are no different.
In fact, our ability to synchronize might be one of the most important developments in our evolution as a social species, a skill we need to successfully choreograph our dance moves at parties—and also, perhaps, to live together in stable, cooperative societies. Examples of the power of human synchrony abound—from the awe-inspiring opening ceremony of the 2008 Summer Olympics to the fear-inspiring Nazi military march, to the ridiculous communal dances in which we find ourselves at weddings.
Neuroscience has already provided us with one clue to this mystery. The Stanford researchers put this theory to a clever test. Are you a scientist? 42 Marketing Lists From The Future Buzz. Lists continue to be a popular format to publish content to the web, and with good reason. As I wrote previously, lists: Are scan-ableProvide easy to read and consume contentHave the novelty factorAre many times “must-share” contentEngage peopleAre at times humorous, entertaining or incredibleAre a strong social web memeGet traffic Since there have been an influx of new subscribes here in the last several months but I haven’t done a highlight post since October 2008, I thought it would be useful to take a look back.
Below are links to every list I’ve published here at The Future Buzz since the inception of this blog in 2007. 140 Insights From Twitter (In 140 Characters Or Less) 50 Inspirational Images From Flickr Under Creative Commons 10 Secrets For Creating Viral Content 45 Blog Post Ideas That Always Generate Buzz 6 Buzzworthy Laws All Web Marketers Should Understand 77 Insights From More Than A Decade On The Web, Daily 50 Viral Images Part Two 10 Skills All PR Pros Need For 2009 And Beyond. Twitter is for listening. I make no apologies for another post about Twitter. If you’re fed up with Twitter posts, you don’t have to read this one – but I’m going to make a case for why you should.
So keep reading. Don’t think of the increasing user numbers we keep hearing about as just so much more noise you have to filter out if you’re on Twitter yourself. Remember, Twitter is an opt-in idea: you decide whether or not to open an account and then who to follow or not. You’re in control! Instead, think of the stunning growth in people signing up to Twitter as more amazing listening opportunities to find out who’s saying what about you, your product, your brand, your client, or whatever it is that interests you in finding out what people are talking about online. Listening on Twitter is ridiculously easy, something every PR ought to be doing as a routine thing.
How easy? 1. 2. But, there’s a far more effective way to track the results to your keyword search, which is described in step 3. 3. Related. 51% of Americans Don't Use Twitter, MySpace, Facebook - Mar. Recent high-profile media coverage suggests a large percentage of the US population participates in online social networking and microblogging, but over half of Americans (51%) do not use Twitter or participate in either of the two largest social networking sites - MySpace and Facebook - according to (pdf) a recent Harris Poll from Harris Interactive (via MarketingCharts). The survey finds that just under half (48%) of US adults have either a MySpace or Facebook account, and only 16% update their page at least once a day.
Usage statistics are lower for Twitter, with only 5% of Americans saying they currently use it. As expected, Harris reports there are substantial differences in who is and who isn't using these social networking sites: Three-fourths of those ages 18-34 (74%) have a Facebook or MySpace account, but this quickly drops off the older people get. Just one-quarter (24%) of those ages 55+ have an account. Threats to Google or Yahoo? 100 Free Courses & Tutorials for Aspiring iPhone App Develop. 100 Free Courses & Tutorials for Aspiring iPhone App Developers Unless you’ve been living under a rock, you know that the iPhone is a big deal and it’s one of the most popular subjects of development these days. Lots of developers are creating their own iPhone apps, and with the right know-how, you can too. Check out our list of courses and tutorials to learn everything that’s important about developing for the iPhone. University Here you’ll find iPhone development courses offered by top universities. iPhone Application Programming: Learn about programming for the iPhone from Stanford on iTunes.
Apple Resources You can learn about iPhone development straight from the source with these Apple documents. Getting Started with iPhone: Here you’ll find a general introduction to iPhone development. Getting Started Get an introduction to iPhone development through these tutorials. iPhone App Development-Where to Start: This tutorial will teach you how to get started in iPhone app development. Tools. Tweetero: Open Source Twitter App for iPhone.
ImageShack is known best for being a simple service for uploading and sharing photos. But today the company is moving into new territory with the launch of Tweetero, an open source Twitter application for iPhone. The application includes fairly standard functions you’d expect to find on a Twitter mobile app, like the ability to view your friend’s updates, see replies, and send and receive direct messages. Additionally – and this is where it starts to make sense for ImageShack – there is the built-in ability to upload photos to the service’s TwitPic competitor – Yfrog. What’s clearly happening here is that the photo sharing sites – who built much of their early popularity on MySpace - are realizing that Twitter is the next big medium for sharing images, so they’re moving quickly to establish a presence. Interestingly, Yfrog is already included in a number of iPhone applications for Twitter, including Tweetie and Twittelator.
50 Trigger Words and Phrases for Powerful Multimedia Content — C. Why I don’t follow Oprah on Twitter eyecube. See Oprah, listening is easy. The only thing trendier for celebrities than adopting foreign babies right now is jumping on Twitter. Oprah, Ashton, Shaq, Hammer, President Obama, everyone’s on the Twitter Twain. Twitter is still in its earliest stages as a communications vehicle and different people use it in different ways. Some people, like Guy Kawasaki, use it promote their businesses.
Personally, I think of Twitter as the network breakfast at the world’s most amazing marketing conference. Oprah: Followers - 380,494; Following – 10 Ashton Kutcher: Followers – 1,246, 841; Following – 84 Again, this is only based on my interpretation of how I use Twitter, but what they are doing would be the equivalent of going to a marketing convention or cocktail party and doing plenty of talking, but very little listening. By contrast, look at the Twitter feed of President Obama: Followers – 901, 519 Following - 762, 490 *Even while typing this the numbers change amazingly fast for these people. Like this: Classify Twitter Users With A Greasemonkey Script EverythingTwi.
The Twitter User Classify script is a Twitter Greasemonkey script that allows you to see a ranking of the profile of Twitter users. The rankings range from: 1:5 = twittercaster 1:2 = notable 1:1 socially healthy 2:1 newbie or social climber 5:1 twitter spammer The script places a small bar at the top of any Twitter profile (including your own), with a listed scale ranking. The bars are also color-coded based on rank to help you remember what profiles you can safely avoid and which ones might be of interest with just a quick glance. Twitter Classify Greasemonkey Extension Like this: Like Loading...
Founder of SheGeeks.net, Co-founder of TheSocialGeeks Podcast, EverythingTwitter.com, and a noted Influential Woman in Technology (FastCompany 09), I like telling people what really matters in technology and social media. How Oprah and Ashton have forever changed Twitter - The Viral Ga. Celebrities and mainstream media have been gradually becoming more aware of Twitter over the last few months. But that awareness just got launched into the stratosphere (statusphere?) Last week when Oprah joined Twitter. Oprah had Ashton Kutcher on her show last Friday to discuss his 'race' to be the first to 1 million followers with CNN. It seems Oprah joined Twitter last Thursday, and already has close to 400K followers.
Those of us that have been active on Twitter knew it was only a matter of time before 'everyone else' found out our favorite lil social tool. First, Twitter is already feeling the 'Oprah affect'. Second, expect to see Twitter featured more prominently at social media conferences, and see celebrities being offered more speaking invitations. Third, celebrities will use Twitter as a broadcast tool. But the problem is, I think this will stunt the effective use of social media by companies. Fourth, some early Twitter adopters will move elsewhere. I don't know... Page Squatting: The Next Challenge for Facebook Pages? Inside Facebook, any user can set up a Facebook Page, whether or not they are acting in an official capacity. As a result, fans often set up Facebook Pages for products, companies, or brands they like as a place to earnestly express their passion. Brand owners have to figure out how to respond, but usually, these cases are resolved smoothly and amicably.
However, as Facebook Pages are becoming more widely adopted, a new type of “Page squatting” is starting to arise: creating a Facebook Page with the intent of selling ad space on it. A new case (reported on Buzz Marketing Daily) in which someone has independently set up a Facebook Page called “Brooklyn, New York” seems to fall under the latter category. While the “Brooklyn, New York” page could be seen by some users as the famous borough’s official Facebook home, if you dropped an e-mail to the Page’s administrator, your message would not land in the inbox of the New York City Chamber of Commerce or City Hall. Level 1. Conclusion. Facebook Demographic Trends. What Happens When Twitter Gets Mainstream Attention Web Strate. Recommendation Systems: Where Are We Now, Where Do We Need To Go. A website (whether a URL, domain, brand, etc.) is a place where the owner, individual visitor, and broader web community come together for a shared purpose. At first, the web adopted a feudal model of "place": owners held all the authority; they depended on the serfs (visitors) to extract value but allowed them no participation in governance, content, or presentation.
That model has largely disintegrated. Amazon discovered early on the value of community-defined content (this is, in fact, still its true -- and largely unrecognized -- contribution, not "recommendations"). A/B presentation and optimization services have cracked open the window onto visitor and community participation in terms of presentation, albeit indirectly. iGoogle, Facebook, et al took the next step and allowed visitors to define various aspects of personal and public content and presentation. Even more significant, few sites today are constructed solely from internal site resources. Personal, Real-Time Conversation. The FASTForward Blog Understanding the role of Enterprise 2.0 a. By In the last few years the concept of social software in the enterprise has matured significantly, but we are still grasping for a real understanding of its role, and what to call it.
I believe that understanding the separation of social software and social strategies can bring us closer to seeing the complete picture Andrew McAfee burst on to the scene in April 2006 with “The Dawn of Emergent Collaboration”. This article did several things, the most significant of which was to coin the term “Enterprise 2.0″ at a time when “Web 2.0″ was at the height of its visibility, and it also served as a rallying point for social software enthusiasts. Andrew also illustrated several important collaboration scenarios enabled by Web 2.0 type tools. Enterprise 2.0 has given us the beginnings of a technical framework for a new type of organization, but it has not provided us with a conceptual model that is robust enough to create a more complete business design. How is the idea of affected? Permalink. Another Half-Dozen Half-Truths of the Cloud. Last week, I reviewed six half-truths of the cloud.
Here are six more commonly held views that, while not completely wrong, may not be entirely accurate: 1) Clouds are less secure: Less secure than what? Given the regular news reports of enterprise data lost through laptop theft, third party misfeasance, WEP hacking, loss of backup tapes, disgruntled employees, etc., it’s not like enterprise data is currently held in impregnable Kryptonite fortresses.
True, clouds “intermingle” information and software assets in shared environments. However, the same way that a hotel can afford to provide better security (video surveillance, guard patrols, key-carded elevators) than you can at your house, cloud providers can offer both better physical security (biometric authentication, physical premises security, mantraps) and process certifications (SAS 70 Type II, SysTrust) than many enterprise data centers — and certainly better than a hodgepodge of corporate server rooms.
B.L. Ochman's blog: Lessons from the Amazon and Domino'. The Medium - Let Them Eat Tweets - Why Twitter Is a Trap - NYTim. Pianist Gould foresaw tech role in music. Case Study: U.S. Air Force Social & Traditional PR. A Better Calling Card: Twitter Challenges Facebook Connect - Rea. Twitter Working On A New Tweet Feed, Testing It With FriendFeed. Selective Twitter Status Can Syndicate Tweets to Facebook Public. Greg Mankiw's Blog: Goodbye, Facebook. Now Businesses, Brands, & Celebs Can Update Their Facebook P. For Twitter The Only Way Is Up. 7 Tools for Syncing Friends’ Facebook Photos with Your.
New Mishmash of a Mobile Search Engine, Getfugu Prepares to Laun. Google are building a social network under our very noses. It co. Google Search Prepares for Switching to Ajax. Marketers’ Top Social Media: Twitter, blogs, LinkedIn, How Non-Profits Can Use FriendFeed. How to Teach Yourself About Social Media When J-Sch. The Future of Firefox: No Tabs, Built-In Ubiquity - ReadWriteWeb. No immediate results in Social Media ! Social Media Marketing,
Twazzup: A Better Twitter Search Engine - ReadWriteWeb. 8 Principles for the Modern Blog …at least for 2009.