One Degree: What My 15-Year Old Son Taught Me About Marketing. By Lynda Partner The other day I was irritated by the lack of response to an email I had sent a few days before to my 15 year old son. That night at dinner, I asked him why he hadn’t responded. His answer? “Mom, it’s not like I check email every day you know!”. That statement stopped me in my tracks. Curious, I asked him how best to reach him when I was at work and he was at home. Text me (I always have my phone with me) IM me (it’s the first thing I do when I get home from school and it works when I am playing video games on TV too) Facebook me (yes Facebook is also a verb) Phone me (but not on my cell phone cause it costs me money) I then asked him how many emails he gets each week – “about 3-6 per week depending on the time of year”, and how many he sends each week – “about 1-2, mostly for school projects and only because Facebook won’t let you send attachments”.
These are just a few of the adjustments we’ll need to consider going forward – anyone want to add more to the list? Seth's Blog: Can you change everything? The Sustainability of Social Media. Jason Falls Rumor has it there is an advertising executive in my hometown of Louisville who, five or six years ago, said, “The Internet is a fad.”
While I’m not sure if he’s changed his perspective, I wouldn’t doubt if he hasn’t. Not to put words in his mouth, but I can hear him saying, “Social Media is a fad,” in similar tones. There are probably a lot of people who might agree with that sentiment. Someone asked me this week why I love social media. [flickr style="float: right"]photo:25091097[/flickr]I walked into the Pikeville High School lunchroom on April 8, 1990 and sat at the end seat of a long, white lunch table. No one talked to me that day. “There’s no loneliness like being lonely in a crowd.” David LaMotte – “Northbound” from “Corners“ Fortunately, the cruelty of immature social norms wears off as we get older.
Today I can turn to my social networks when I’m feeling depressed, sad, confused, excited, elated and immediately find comfort, reassurance and acknowledgement. FT.com / Columnists / Lucy Kellaway - Twittering executives reve. As It Inflects, Twitter Must Add Value to New Users, Faster - Jo. I’ve spent a bit of time going back in time lately, at least as far as Twitter is concerned. In short, I created a new account, as if I had never used the service before. Why? Well, as Twitter hits inflection, it struck me that there was something really, really important that had to happen, in terms of how the service works. As millions of new users try the service, it’s crucial that they find something useful when they arrive. If they don’t, well, they’ll leave. And leaving they are, if this report from Nielsen is to be believed.
That got me thinking. For old friends, for the names of their colleges or high schools, for any kind of social connection that might make sense of the very large universe that is Facebook. So when Twitter integrated search last week, it was, as I said, a very big deal. But to my mind, it’s not enough. your friends are on the service. The experience is like in terms of making Twitter more useful, but I’ll have to be blind to it for this post.
Twitter’s Tipping Point. This past weekend, while walking around San Francisco’s Union Square shopping area, I decided to stop by at one of my favorite stores — Thomas Pink — to see if they had any exciting new shirts worth buying. While shopping options remained tame, I did get into a discussion with one of the salespeople, who in our chitchat picked up on the fact that I’m a technology writer. “So what is this Twitter all about?” He asked me. I was taken aback by such a question in a decidedly non-tech and retail setting, but then quickly realized that Twitter perhaps is one of the most commonly used words in the media today. Everyone from Oprah to blathering potato-heads on cable television channels are touting their Twitter accounts, and that interest has started to spill over into the mainstream.
This is making an already hot service by a San Francisco-based startup even hotter. Twitter added 5 million new users in March 2009, according to ComScore Media Metrix, a market research firm. Facebook Shuts Ku Klux Klan Group: TOS WIN. Anthropology: The Art of Building a Successful Social Site - Re. Thinking about thunder. I read an interesting blog post by Mike Markson, VP of Marketing for Blekko, which is the working name for a new search engine planned to launch to the public in a few months. The title of Mike’s post was “Google Likes To Steal Other’s Thunder,” and he mentions several anecdotes to back up that idea. I was going to leave a comment on the post, but then Barry wrote about it at Search Engine Land, so I thought I’d go ahead and do a full blog post. I have actual knowledge (gasp!) Of some of these incidents, so I can probably clear up a few misconceptions. Let’s walk through Mike’s anecdotes: * This past Tuesday, Wolfram Alpha announces its structured data search product.
I wasn’t familiar with this one, so I dropped an email to Ola Rosling, the Googler employee who wrote the blog post announcement. By the way, Wolfram|Alpha launches later this month and it sounds like a terrific idea. . * July 28, 2008, so called Google killer Cuil launched its search engine. 2012: Not Doomsday, It’s the Last Stand for an Ancient.
My good friend, talented writer and co-author Greg Fish, sent me this cartoon last night and I got a giggle out of it, so I thought I’d share. I think it exemplifies just how something so small can be blown completely out of proportion. Although the cartoon depicts two Mayans constructing the “Sun Stone”, it was actually the Aztecs, another mesoamerican culture, who constructed the Sun Stone. But that’s not the point of this article (besides, several doomsayers are clueless about the difference between Mayans and Aztecs anyway). The Mayans built a calendar so they could better organize their time, document historical events and enable them to make plans for the future (like any good calendar does). So, out of necessity, the Mayans put together an amazingly complex system of embedded calendars of various lengths. “The Mayans had a solution. Using an innovative method, they were able to expand on the 52 year Calendar Round.
Palenque Museum Mayan glyphs (wyattsailing.com) Like this: Integrating AdSense In Your Google Analytics Stats. Integrating AdSense In Your Google Analytics Stats Here’s how you can integrate AdSense revenue and top content information into your Google Analytics dashboard for your site. This makes for very helpful information:Log-in to Google AdSense. As a news item, you should see a link “Integrate your AdSense account with Google Analytics”. Click this link and check all the sites presented to you.You will be presented with a bunch of code snippets which you are asked to insert into your pages where you run AdSense and Analytics.
You need to place this code above your AdSense and your Analytics code on the page. It is not necessary to insert this code onto your primary domain you defined for the linking. (You can access the code later on from Google Analytics, by clicking “Edit AdSense linking settings” on the overview page.)Now you need to wait a bit for this to become active. [Screenshot from Google Analytics blog.] >> More posts Advertisement. Weekly Wrapup: Facebook vs Twitter, State of the Web, Google Pub. In this edition of the Weekly Wrapup, our newsletter summarizing the top stories of the week, we look at how and why Google is making public data searchable, provide a succinct update on the state of the Web, review Facebook's latest efforts to open some of its data, question why Facebook is trying to be like Twitter, and more. We also introduce you to our new channel ReadWriteStart, which is dedicated to profiling startups and entrepreneurs.
The Weekly Wrapup is sponsored by Smub: Subscribe to Weekly Wrapup You can subscribe to the Weekly Wrapup by RSS or by email (form below). RWW Weekly Wrap-up Email Subscription form: Follow ReadWriteWeb on Twitter Web Trends Google Begins to Make Public Data Searchable Google just announced its first foray into making public data searchable and viewable in graph form. Most of us understand the world based on stories we've put together from our own lived experience. Mapping the Current Web Transition The Grossly Over-Simplified Web Transition Chart.
Seth's Blog: The banal brazenness of telescammers. I got a call a few weeks ago from a telemarketer at Premier Impressions. (Her number is 800 778 6304). She told me she was selling ads for a free directory being published by my local library. Actually, first she said she was calling from "Westchester County," but when pressed, said she was working with the County, and then when pressed further, acknowledged that she was working with the local library.
I was Googling and taking notes the whole time. Well, I know the folks at the local library and asked who she was working with. You've already guessed this: My library had never heard of these guys. I'm just astonished by this organization. How To Win a Social Media Award! : Buzz Networker - Social Netwo. Dell sponsored a social media awards for business and last year the winner of the small company award was Wiggly Wigglers. I find this interesting because they are not the usual small business – they sell worms and other gardening/sustainable living items! The company was founded by an incredible lady called Heather Gorringe who talks you can see talk about social media on this video at the end of the post. I was lucky enough to ask Heather about networking, small business and branding… a) Why do you think social media has worked for Wiggly Wigglers? I think folks are sick of being spoken to and advertised at, social media enables people to have a say and get involved and talk about ideas and inspirations.
B) Your podcast is one of the most popular on iTunes, how have you built such a loyal following? Well, whilst we do not have a podcast formula or necessarily a standard format we do aim to provide the following take homes to our listeners: 2: They should be entertained. The Man Who Made Gmail Says Real-Time Conversation is What' Paul Buchheit built the first version of Gmail in one day. Then, he built the first prototype of Google's contextual advertising service, Adsense, in one day as well. Now, he's working on a much-watched startup called FriendFeed that he believes just brought to market the next big form of communication online: flowing, multi-person, real-time conversations.
"The open, realtime discussions that occur on FriendFeed," he says, "are going to become a major new communication medium on the same level as email, IM and blogging. " That's a pretty ambitious claim, but Buchheit has the credibility to make it. The Early Days at Google When Paul Buchheit was in college in the mid to late 90's, he spent time working at both Microsoft and Sun. Buchheit left Google in the middle of 2006, between the launch of Google Video and the acquisition of YouTube. Fast Forward to FriendFeed Now Paul Buchheit is investing in new startups and has co-founded one of his own.
FriendFeed - Now! Is Real Time The Next Gmail? Other Sports | Sports go mad for online pastime Twitter | Seattl. Originally published April 29, 2009 at 12:00 AM | Page modified April 29, 2009 at 11:13 AM More on Twitter Twittonary It's hip to be a twit. Don't know what we're talking about? Here's a glossary of Twitter terms that will help you understand and start tweeting like a pro. This was compiled from use. Twitternation: The millions of accounts that comprise Twitter.com. Tweeps: People who tweet. Followers: Those signed up to receive updates from an account. Twitname: The username. @: The symbol before the twitname to contact that account. Tweet: The 140-character status update. Tweeting: The act of writing a status update. RT: Re-tweeting a status update from an account. #: Symbol that designates tweet is part of larger conversation (i.e. #FollowFriday: A list of accountants suggested for others to follow made weekly.
TweetDeck: A personal browser to stay in contact with Twitter and Facebook. Tweetie: An iPhone application to handle Twitter accounts. Tweetup: Meet in public. Local tweeps Top Twitters. Chi.mp adds comments with Disqus - blog.chi.mp. The Online Ad Recession Is Officially Here: First Quarterly Decl. It was the last part of the advertising sector to fall and may be the first to recover, but online advertising is now in a recession. With the four largest Web advertising companies (Google, Yahoo, Microsoft, and AOL) having reported March quarter financials, we can get a pretty good sense of how the sector did as a whole. If you add up the online advertising revenues of these four online advertising bellwethers, the total online advertising revenues for the quarter came to $7.9 billion, a 2 percent decline from a year ago and a 7 percent decline from the fourth quarter.
The growth of online advertising has been slowing down for a while, but this is the first quarter to experience an actual decline in revenues. Given the poor performance reported by all of these companies during the quarter, this shouldn’t come as a surprise. Only Google was able to eke out any annual growth, the rest all saw online advertising revenues drop. You can see the numbers I’m using in the table below. Running List of the Five Eras of The Social Web Web Strategy b. How We Talk About Social Media. Reading Eric’s recent post about HelloTxt, I went back to some old files and opened up a presentation I gave last summer at BizJam Seattle and was treated to some entertaining content.
At least, it was funny to me. I just had to laugh at the way I struggled to come up with compact, clear ways of categorizing and naming social media tools. How easy it is to forget that everything we use and talk about every day now — just one year later — didn’t have a set of agreed-upon terms. I thought I’d share some slides from my old presentation to show how difficult it is to come up with ways to describe the tools that we use. I discussed what I called Social Media Aggregation Broadcasting Tools or SABTs. I divided those into four categories: ActivePassiveNicheIntegrated So here is how I grouped applications that were available last summer: Active SABTs were the applications that let you actively broadcast your updates to multiple networks.
@AKGovSarahPalin joins Twitter. Why It’s a Terrible Idea to Unfollow Everyone on Twitt. Joel Drapper recently made a post which was titled “Why I Unfollowed Everyone on Twitter and Why You Should Too.” While I am friends with Joel and think he is a bright fifteen year old blogger and web designer, I strongly disagree with this post. After reading his post, I started thinking about this subject quite a bit, and these are the three main reasons I came up with as to why it is a terrible idea to unfollow everyone on Twitter: Photo from carebear_y Burns Bridges: When you follow someone on Twitter, it’s like you are giving them a virtual handshake and saying, “Hey, I followed you because I think you’re interesting, so let’s connect!”
However, when you turn around and unfollow the same person, you are telling them, “Hey, I am no longer interested in you, goodbye!” Doing this on a mass scale is obviously going to alienate a significant portion of your fellow Tweeps. Now, keep in mind that I’m not saying that you can’t ever unfollow people. Content Marketing Today 6 Reasons Why Your Blog Is Your Most Im. Astroengine Featured on CNET - Astroengine.com. New in Labs: Google Search right in Gmail. Your prospects are tweeting Rob’s World. Twitter Search for Everyone! Relationship is the argument Levite Chronicles. Case Study: Yamaha's Conversation with Their Customers. Incompatible Browser. If everything was made by Microsoft. Social Media Success 201: Forget About Your Brand, Get a Persona. Journalism 2.0: Don't Throw Out the Baby - ReadWriteWeb.
Will Twitter Replace Google in Search? IBM turns its developer site into a social network VentureBeat. 10 Ways to Turn Google Calendar into an Effective Time Managemen. It's time for companies to get serious about blogging - The. Social Business mobile edition. Retailers Utilize Facebook Connect to Make Online Shopping More. What's The Deal with OAuth? Engage your community with the Get Answers gadg. Did You Know WordPress Has It’s Own URL-Shortener Buil. Windows Live To Add More Social Network Partners (Digg, MySpace,