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One Degree: What My 15-Year Old Son Taught Me About Marketing. Seth's Blog: Can you change everything? The Sustainability of Social Media. Jason Falls Rumor has it there is an advertising executive in my hometown of Louisville who, five or six years ago, said, “The Internet is a fad.”

The Sustainability of Social Media / Columnists / Lucy Kellaway - Twittering executives reve. As It Inflects, Twitter Must Add Value to New Users, Faster - Jo. I’ve spent a bit of time going back in time lately, at least as far as Twitter is concerned.

As It Inflects, Twitter Must Add Value to New Users, Faster - Jo

In short, I created a new account, as if I had never used the service before. Why? Well, as Twitter hits inflection, it struck me that there was something really, really important that had to happen, in terms of how the service works. Twitter’s Tipping Point. This past weekend, while walking around San Francisco’s Union Square shopping area, I decided to stop by at one of my favorite stores — Thomas Pink — to see if they had any exciting new shirts worth buying. While shopping options remained tame, I did get into a discussion with one of the salespeople, who in our chitchat picked up on the fact that I’m a technology writer. “So what is this Twitter all about?” He asked me. I was taken aback by such a question in a decidedly non-tech and retail setting, but then quickly realized that Twitter perhaps is one of the most commonly used words in the media today.

Everyone from Oprah to blathering potato-heads on cable television channels are touting their Twitter accounts, and that interest has started to spill over into the mainstream. Facebook Shuts Ku Klux Klan Group: TOS WIN. Anthropology: The Art of Building a Successful Social Site - Re. Thinking about thunder. I read an interesting blog post by Mike Markson, VP of Marketing for Blekko, which is the working name for a new search engine planned to launch to the public in a few months.

Thinking about thunder

The title of Mike’s post was “Google Likes To Steal Other’s Thunder,” and he mentions several anecdotes to back up that idea. I was going to leave a comment on the post, but then Barry wrote about it at Search Engine Land, so I thought I’d go ahead and do a full blog post. I have actual knowledge (gasp!) 2012: Not Doomsday, It’s the Last Stand for an Ancient. My good friend, talented writer and co-author Greg Fish, sent me this cartoon last night and I got a giggle out of it, so I thought I’d share.

2012: Not Doomsday, It’s the Last Stand for an Ancient

I think it exemplifies just how something so small can be blown completely out of proportion. Although the cartoon depicts two Mayans constructing the “Sun Stone”, it was actually the Aztecs, another mesoamerican culture, who constructed the Sun Stone. But that’s not the point of this article (besides, several doomsayers are clueless about the difference between Mayans and Aztecs anyway). The Mayans built a calendar so they could better organize their time, document historical events and enable them to make plans for the future (like any good calendar does). So, out of necessity, the Mayans put together an amazingly complex system of embedded calendars of various lengths.

“The Mayans had a solution. Integrating AdSense In Your Google Analytics Stats. Integrating AdSense In Your Google Analytics Stats Here’s how you can integrate AdSense revenue and top content information into your Google Analytics dashboard for your site.

Integrating AdSense In Your Google Analytics Stats

This makes for very helpful information:Log-in to Google AdSense. As a news item, you should see a link “Integrate your AdSense account with Google Analytics”. Click this link and check all the sites presented to you.You will be presented with a bunch of code snippets which you are asked to insert into your pages where you run AdSense and Analytics. You need to place this code above your AdSense and your Analytics code on the page. The only thing that’s missing in Google Analytics that could be generally helpful would be to have the option to show all of your sites’ stats in a single overview page, similar to how you can check the charts for any particular site (not the way the sites overview page is currently presented in Analytics).

Weekly Wrapup: Facebook vs Twitter, State of the Web, Google Pub. In this edition of the Weekly Wrapup, our newsletter summarizing the top stories of the week, we look at how and why Google is making public data searchable, provide a succinct update on the state of the Web, review Facebook's latest efforts to open some of its data, question why Facebook is trying to be like Twitter, and more.

Weekly Wrapup: Facebook vs Twitter, State of the Web, Google Pub

We also introduce you to our new channel ReadWriteStart, which is dedicated to profiling startups and entrepreneurs. The Weekly Wrapup is sponsored by Smub: Subscribe to Weekly Wrapup You can subscribe to the Weekly Wrapup by RSS or by email (form below). RWW Weekly Wrap-up Email Subscription form: Follow ReadWriteWeb on Twitter. Seth's Blog: The banal brazenness of telescammers. I got a call a few weeks ago from a telemarketer at Premier Impressions.

Seth's Blog: The banal brazenness of telescammers

(Her number is 800 778 6304). How To Win a Social Media Award! : Buzz Networker - Social Netwo. Dell sponsored a social media awards for business and last year the winner of the small company award was Wiggly Wigglers.

How To Win a Social Media Award! : Buzz Networker - Social Netwo

The Man Who Made Gmail Says Real-Time Conversation is What' Paul Buchheit built the first version of Gmail in one day.

The Man Who Made Gmail Says Real-Time Conversation is What'

Then, he built the first prototype of Google's contextual advertising service, Adsense, in one day as well. Sports go mad for online pastime Twitter. Originally published April 29, 2009 at 12:00 AM | Page modified April 29, 2009 at 11:13 AM More on Twitter Twittonary It's hip to be a twit.

Sports go mad for online pastime Twitter adds comments with Disqus - The Online Ad Recession Is Officially Here: First Quarterly Decl. It was the last part of the advertising sector to fall and may be the first to recover, but online advertising is now in a recession. With the four largest Web advertising companies (Google, Yahoo, Microsoft, and AOL) having reported March quarter financials, we can get a pretty good sense of how the sector did as a whole. If you add up the online advertising revenues of these four online advertising bellwethers, the total online advertising revenues for the quarter came to $7.9 billion, a 2 percent decline from a year ago and a 7 percent decline from the fourth quarter. Running List of the Five Eras of The Social Web Web Strategy b. How We Talk About Social Media. Reading Eric’s recent post about HelloTxt, I went back to some old files and opened up a presentation I gave last summer at BizJam Seattle and was treated to some entertaining content.

At least, it was funny to me. I just had to laugh at the way I struggled to come up with compact, clear ways of categorizing and naming social media tools. How easy it is to forget that everything we use and talk about every day now — just one year later — didn’t have a set of agreed-upon terms. @AKGovSarahPalin joins Twitter. Why It’s a Terrible Idea to Unfollow Everyone on Twitt. Joel Drapper recently made a post which was titled “Why I Unfollowed Everyone on Twitter and Why You Should Too.” While I am friends with Joel and think he is a bright fifteen year old blogger and web designer, I strongly disagree with this post. After reading his post, I started thinking about this subject quite a bit, and these are the three main reasons I came up with as to why it is a terrible idea to unfollow everyone on Twitter: Photo from carebear_y Burns Bridges: When you follow someone on Twitter, it’s like you are giving them a virtual handshake and saying, “Hey, I followed you because I think you’re interesting, so let’s connect!”

However, when you turn around and unfollow the same person, you are telling them, “Hey, I am no longer interested in you, goodbye!” Content Marketing Today 6 Reasons Why Your Blog Is Your Most Im. It’s much more powerful than those young whippersnappers–Twitter and Facebook. Astroengine Featured on CNET - In an article written by Don Reisinger for CNET News, was selected as one of the “18 cool sites and apps that teach you about space.” This is awesome as one of my main effort on Astroengine is to not only promote space news, opinion, skepticism and logical thinking, I also hope the site serves as an educational medium, so readers can understand the science that hides beneath the headlines.

New in Labs: Google Search right in Gmail. Posted by Adam de Boor, Software Engineer. Your prospects are tweeting Rob’s World. Twitter Search for Everyone! Every public update sent to Twitter from anywhere in the world 24/7 can be instantly indexed and made discoverable via our newly launched real-time search. Relationship is the argument Levite Chronicles. A bunch of guys are eating supper together. Case Study: Yamaha's Conversation with Their Customers. Incompatible Browser. If everything was made by Microsoft. Social Media Success 201: Forget About Your Brand, Get a Persona. Journalism 2.0: Don't Throw Out the Baby - ReadWriteWeb. Will Twitter Replace Google in Search? IBM turns its developer site into a social network VentureBeat.

10 Ways to Turn Google Calendar into an Effective Time Managemen. It's time for companies to get serious about blogging - The. Social Business mobile edition. Retailers Utilize Facebook Connect to Make Online Shopping More. What's The Deal with OAuth? Engage your community with the Get Answers gadg. Did You Know WordPress Has It’s Own URL-Shortener Buil.

Windows Live To Add More Social Network Partners (Digg, MySpace,