By Geoff Livingston | Follow me on Twitter @ 31 Comments Often, I’ll get asked which books I suggestfor social media. Sometimes I’ll quip, “[Besides Now Is Gone,] How to Win Friends and Influence People.” But in reality, while it’s something of a joke, but also a pretty serious recommendation (Image: Happy by kkoshy). Friends: Principles Applied 80 Years Later to Social Networking
Stanford University&#8217;s Facebook Profile is One of the M With over 35,000 fans, Stanford University’s Facebook Page ranks among the top five most popular Facebook public profiles owned by a US academic institution. According to PageData, Stanford shares a spot in the top five with the University of Kansas, Ohio State University, Texas A&M, and Indiana University. However, even the most popular university page, the University of Kansas, only has about 40,000 fans – much lower than celebrity numbers we’ve seen. This number makes sense though: colleges and universities are more likely to draw a small, tight-knit group of fans – mainly comprised of students, alumni, staff, and faculty. How has Stanford grown its audience? Take a look at Stanford’s new fans per day over the past month:
6 Tools To Monitor Your Brand|Black Web 2.0 6 Tools To Monitor Your Brand 6 Tools To Monitor Your Brand May 14, 2009 Aug 19, 2013 If you're a company trying to succeed, staying in touch with the community is of utmost importance. You must be responsive to your customers and users. You must be on the look out for opportunities to promote your product or service to those who obviously need it.
Twitter is has become a crucial part of my online life: I use it for my personal brand management, as a news source, and as a resource for answering any questions I might have. When I’m on the go, I use the popular Twitter client Tweetie on my iPhone,but when I’m sitting at my computer I use the Twitter Gadget for Gmail. I prefer using the web interface simply because it’s extremely lightweight — and I have yet to find a desktop client that I like. Gmail Tip: Twitter Gadget
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Why Smart Marketing Is About Help, Not Hype The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success. 3 Key Twitter Changes Lost in the Hysteria | Social Media Market
Twitter&#8217;s Spectacularly Awful 24 Hours Twitter just went through an awful 24-hour stretch. It included taking away a feature some people loved, probably being misleading about it, getting a huge amount of backlash, halfway bringing the feature back, and getting railed by the press for it all — with bouts of downtime mixed in for good measure. This is hardly the first time Twitter has had everyone up in arms, and it won’t be the last, but it’s pretty astonishing how the company seemed to solve one problem by creating two more. Sure, it’s easy to play desk-chair quarterback, and probably a bit unfair — but it’s also fun, and a good cautionary tale, so let’s do that.
How to Make FireFox a Better Spell Checker inShare0 Nowadays you can spot mis-types and misspellings even on most reputable blogs. I am guilty of that myself, despite the fact that I always take time to proofread. The thing is not even about (or mostly is not about) us paying less attention to proper language but rather about the overwhelming amount of information we process daily: our eyes are too used to letters and words and no more see the mistakes. Therefore this quick FireFox toolkit is about making it a more powerful spell checker. Since edition 2 FireFox has introduced a great spell checking ability.
Left: Dr. Urs Gasser of Harvard’s Berkman Center, who focuses on Digital Natives. I’m live blogging from Corporate Social Networking Conference in Amsterdam, and listening to Dr. Urs Gasser of Harvard’s Berkman Center, his website and twitter account (works with friend Doc Searls) who coined the term “Digital Natives”. What Companies Should Know About Digital Natives Web Strategy
MediaShift . Twitter Mania: Will Twitter Change the World? Twitter has become a multi-headed phenomenon since MediaShift devoted a week to covering micro-blogging two years ago. Twitter is now established as a new form of communication, an early warning system for breaking news, and a startup company in San Francisco that has no discernable income. And with the power of Oprah, CNN and Ashton Kutcher, it has become a full-fledged mainstream phenomenon, like it or hate it. So this month’s 5Across video roundtable discussion was dedicated to finding out more about Twitter from a group of power users who have built large followings on Twitter — whether in politics, photography, self-help, shopping or just cults of personality. The exchanges were sharp, and often the participants jumped in with questions of their own. Even after two years of Twitter use, we know it’s still an evolving medium and are not really sure whether it will outlast the social mediums that came before it, or flame out as another overhyped Internet fad.
NTEN offered a fantastic Webinar today featuring Randi Zuckerberg, Director of Marketing at Facebook and Adam Conner from the DC Office on the emerging best practices for nonprofits who want to set up Facebook Fan Pages. Here's the description This webinar will be a resource for non-profits and other organizations for social good. Expanding on the Non-Profits on Facebook page, we want to help you harness the power of Facebook and bring positive change to the world. Facebook empowers non-profits by enabling them to mobilize communities, organize events, increase fundraising, reduce costs with free online tools, and raise awareness through viral networks. I learned a lot, but I did not capture it all. Beth's Blog: How Nonprofits Can Use Social Media: So you w
New York Times To Restore Links To IHT Stories In Coming Weeks Over the weekend, the New York Times was once again ridiculed for how links to its former International Herald Tribune web site were not redirecting readers to new locations for IHT stories. The situation, which was first noticed at the end of March, seemed another example of a newspaper that didn’t get the online world. Well, it’s being fixed now.
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What is the obligation that companies have to their customers to listen to — and act on — the feedback they receive from customers? Well, if you are in the Social Media Age of 2009, the obligation is high, the pressure intense. No longer can developers put out a product or service, form a business around it, and then expect to run their business however they choose. Today, customers have the unprecedented power of social media communication tools at their fingertips, and feedback is no longer relegated to easily ignored emails that pass through the ether into oblivion. Feedback is now big news. Take this week’s #twitterfail and #fixreplies fiasco. The Growing Feedback Fiasco
Obama Administration Still Supports Net Neutrality By Zach Walton · 16 mins ago Open Internet advocates all over the nation today were saddened to learn that D.C. District Court of Appeals sided with Verizon in its fight with the FCC over the Commission’s net neutrality rules.
Your Brand Needs Help: What Brands Are Doing Wrong on Twitter |
Why Communicators Don’t Get LinkedIn The Buzz Bin By Geoff Livingston | Follow me on Twitter @ 18 Comments LinkedIn is the network that no communicator really seems to love. Complaints about not getting it, and its hard to use interface, or the inability to promote/communicate virally with large groups of people are common. Yet its staying power and growing strength are undeniable. From left to right: Chris Brogan, Kathryn Jennex, Sarah Merion, and Lewis Howes
Google Search Evolves - But Has Google Finally Lost its Core Foc Yesterday at Google's Searchology event, which we live-blogged, the search market leader announced two significant features to its search product: Search Options and Rich Snippets. It also previewed a new fact-finding search product called Google Squared. The first two features are already live on google.com and they've notably extended Google's core search product. As we sit back and reflect on the meaning of this, one thing is starkly clear: the core Google search experience is now much more than a simple search box on a plain white background, which it was for so long.
2010 Winter Olympics athletes get restricted blogging go-ahead |
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