Stanford University’s Facebook Profile is One of the M. With over 35,000 fans, Stanford University’s Facebook Page ranks among the top five most popular Facebook public profiles owned by a US academic institution. According to PageData, Stanford shares a spot in the top five with the University of Kansas, Ohio State University, Texas A&M, and Indiana University. However, even the most popular university page, the University of Kansas, only has about 40,000 fans – much lower than celebrity numbers we’ve seen.
This number makes sense though: colleges and universities are more likely to draw a small, tight-knit group of fans – mainly comprised of students, alumni, staff, and faculty. How has Stanford grown its audience? Take a look at Stanford’s new fans per day over the past month: While some spikes may not be within the Page administrators’ control, other spikes are correlated with high-quality Wall posts that are engaging fans. 6 Tools To Monitor Your Brand|Black Web 2.0. 6 Tools To Monitor Your Brand 6 Tools To Monitor Your Brand May 14, 2009 Aug 19, 2013 If you're a company trying to succeed, staying in touch with the community is of utmost importance. You must be responsive to your customers and users. You must be on the look out for opportunities to promote your product or service to those who obviously need it.
You should be on top of any complaints or negative comments that arise. Even if someone is bad-mouthing your brand, a simple reply will usually change their mind simply because they know you are listening. Many business owners in the black community have no problem staying on their hustle, but I think many of us are forgetting that that same hustle needs to extend into new media and social networking. Here are a few ways to stay in touch with the community and monitor your brand.Backtweets and BacktypeGiven a link to your site or a specific post on your blog, Backtweets will show you who has mentioned you on Twitter. Gmail Tip: Twitter Gadget. Twitter is has become a crucial part of my online life: I use it for my personal brand management, as a news source, and as a resource for answering any questions I might have. When I’m on the go, I use the popular Twitter client Tweetie on my iPhone,but when I’m sitting at my computer I use the Twitter Gadget for Gmail. I prefer using the web interface simply because it’s extremely lightweight — and I have yet to find a desktop client that I like.
Having Twitter inside Gmail is awesome. It’s a simple text box that sits in the lower left-hand corner of my Gmail window. I also have a URL-shortening gadget installed in my Gmail that resides directly above my Twitter gadget, which makes tweeting even more dreamy. The gadget’s feature set is everything you need (from its site): (*These features are awesome!) Where does everyone go after Twitter? Here’s the top 1.
The Seven Deadly Sins of Social Media. 3 Key Twitter Changes Lost in the Hysteria | Social Media Market. Twitter’s Spectacularly Awful 24 Hours. Twitter just went through an awful 24-hour stretch. It included taking away a feature some people loved, probably being misleading about it, getting a huge amount of backlash, halfway bringing the feature back, and getting railed by the press for it all — with bouts of downtime mixed in for good measure. This is hardly the first time Twitter has had everyone up in arms, and it won’t be the last, but it’s pretty astonishing how the company seemed to solve one problem by creating two more. Sure, it’s easy to play desk-chair quarterback, and probably a bit unfair — but it’s also fun, and a good cautionary tale, so let’s do that.
Here’s how the past 24 hours at Twitter went down: Problem 1: Twitter yanks the option to see @replies directed towards people you don’t follow. Why it was odd: Because it was just an option, and not the default setting. Problem 2: Twitter writes a blog post explaining that the change will “better reflect” how people use Twitter. Why it was odd: Poor timing. How to Make FireFox a Better Spell Checker. Nowadays you can spot mis-types and misspellings even on most reputable blogs. I am guilty of that myself, despite the fact that I always take time to proofread. The thing is not even about (or mostly is not about) us paying less attention to proper language but rather about the overwhelming amount of information we process daily: our eyes are too used to letters and words and no more see the mistakes.
Therefore this quick FireFox toolkit is about making it a more powerful spell checker. Since edition 2 FireFox has introduced a great spell checking ability. It is quite enough for daily usage, but still can be enhanced in a number of ways. 1. Enable spell check for one-line text fields. For some reason FireFox spell checking feature ignores one-line field (for example, the title field in WordPress Editor). 2. 3. Easily add words to dictionary; replace all, ignore all, etc Easily switch between dictionaries. Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. What Companies Should Know About Digital Natives Web Strategy. Left: Dr. Urs Gasser of Harvard’s Berkman Center, who focuses on Digital Natives. I’m live blogging from Corporate Social Networking Conference in Amsterdam, and listening to Dr. Urs Gasser of Harvard’s Berkman Center, his website and twitter account (works with friend Doc Searls) who coined the term “Digital Natives”.
In my opinion, the Berkman Center is the leading think tank in academia focused on the internet and impacts to culture. The kids born after 1980 are often thought of as Digital Natives but age doesn’t always matter as the generation is defined on: access to digital technologies since birth, age, and have the skills to use the digital technologies. Key Characteristics of Digital Natives: On a related note, this month, I’m starting a research paper on Social Behaviors of Generation X, which is a bit older than Generation Y, if you’re a brand or agency that has case studies of how you’ve reached Gen X using social technologies, I want to know. Twitter Mania: Will Twitter Change the World? Twitter has become a multi-headed phenomenon since MediaShift devoted a week to covering micro-blogging two years ago.
Twitter is now established as a new form of communication, an early warning system for breaking news, and a startup company in San Francisco that has no discernable income. And with the power of Oprah, CNN and Ashton Kutcher, it has become a full-fledged mainstream phenomenon, like it or hate it. So this month’s 5Across video roundtable discussion was dedicated to finding out more about Twitter from a group of power users who have built large followings on Twitter — whether in politics, photography, self-help, shopping or just cults of personality. The exchanges were sharp, and often the participants jumped in with questions of their own. Even after two years of Twitter use, we know it’s still an evolving medium and are not really sure whether it will outlast the social mediums that came before it, or flame out as another overhyped Internet fad. Politics on Twitter. Beth's Blog: How Nonprofits Can Use Social Media: So you w.
NTEN offered a fantastic Webinar today featuring Randi Zuckerberg, Director of Marketing at Facebook and Adam Conner from the DC Office on the emerging best practices for nonprofits who want to set up Facebook Fan Pages. Here's the description This webinar will be a resource for non-profits and other organizations for social good. Expanding on the Non-Profits on Facebook page, we want to help you harness the power of Facebook and bring positive change to the world. Facebook empowers non-profits by enabling them to mobilize communities, organize events, increase fundraising, reduce costs with free online tools, and raise awareness through viral networks.
I learned a lot, but I did not capture it all. Rumor has it that David Krumlauf was taking great notes, so I'm hoping he'll blog them or fill in some gaps here in the comments. Here are my notes and I've added some of my own references and links for more context: Overview: Profiles VS Pages Tips for Setting Up Your Fan Page Some Good References. New York Times To Restore Links To IHT Stories In Coming Weeks.
Over the weekend, the New York Times was once again ridiculed for how links to its former International Herald Tribune web site were not redirecting readers to new locations for IHT stories. The situation, which was first noticed at the end of March, seemed another example of a newspaper that didn’t get the online world. Well, it’s being fixed now. The whole thing had me scratching my head in puzzlement. As I explained to IHT journalist Thomas Crampton, who led this weekend’s outrage with his Reporter to NY Times Publisher: You Erased My Career post, the New York Times has one of the most experienced SEOs out there: Marshall Simmonds. Marshall himself reached out to me on Monday proactively, having seen the commentary.
I wanted to bring you up to speed on the developments around the shuttering of the International Herald Tribune site, IHT.com, and archive transfer to the New York Times, nytimes.com. Docstoc leave beta, launches API and revenue sharing. The Growing Feedback Fiasco. What is the obligation that companies have to their customers to listen to — and act on — the feedback they receive from customers? Well, if you are in the Social Media Age of 2009, the obligation is high, the pressure intense. No longer can developers put out a product or service, form a business around it, and then expect to run their business however they choose. Today, customers have the unprecedented power of social media communication tools at their fingertips, and feedback is no longer relegated to easily ignored emails that pass through the ether into oblivion. Feedback is now big news. Take this week’s #twitterfail and #fixreplies fiasco.
Social media darling Twitter “silently” implemented a fundamental feature change — removing the ability to view @replies from people you are not following — and the Twitterstream is in turmoil with tweets and retweets of displeasure, protest, petition-signing and Twitter-bashing. What did Twitter do wrong? 1. 2. 3. 4. 5 Interesting Things Regarding Twitter. Google Search Evolves - But Has Google Finally Lost its Core Foc.
Yesterday at Google's Searchology event, which we live-blogged, the search market leader announced two significant features to its search product: Search Options and Rich Snippets. It also previewed a new fact-finding search product called Google Squared. The first two features are already live on google.com and they've notably extended Google's core search product.
As we sit back and reflect on the meaning of this, one thing is starkly clear: the core Google search experience is now much more than a simple search box on a plain white background, which it was for so long. Just how far has Google evolved its search experience over recent years? And has it become too much of a shift from its core focus? Let's explore that. The Evolution of Google Search (in a Nutshell) The features announced today, and in particular 'Search Options', build on Google's Universal Search announcements of two years ago at the same event. Rich Snippets and Google Squared: Google Getting Clever With Data. 2010 Winter Olympics athletes get restricted blogging go-ahead | The International Olympic Committee (IOC) is gradually coming round to the idea that people are going to blog about each summer and winter Olympic Games regardless of what rules they put in place. The latest development is that the IOC will allow athletes blogs at the 2010 Vancouver Winter Games.
However, there are still likely to be a number of restrictions, not least because of the definition of “blogging” versus “journalism”. “The IOC considers blogging, in accordance with these guidelines, as a legitimate form of personal expression and not as a form of journalism,” according to the new guidelines. Furthermore, a member of the IOC, Bob Condron, said, “There are certain things you can’t do because you’re infringing on what the journalists can’t do inside the ropes.
Other restrictions placed upon athletes who blog are really offshoots from the general ethos of the Olympic Games, such as strict control over what advertising is allowed on the blogs. Sample Google Chrome Extensions. Last time when I wrote about Google Chrome extensions, they were nothing more than repackaged user scripts.
Since March, the extension system has been improved by adding new APIs and options to create custom UIs. If you use a recent version of Chromium or a Google Chrome dev build, you can already install two useful extensions. But first you should find a Chrome shortcut on your desktop, right-click, select "Properties" and append a flag to the target field: --enable-extensions. Restart the browser to use the new option. The sample extensions are actually enhanced bookmarklets that show the number of unread messages in your Gmail inbox and an option to subscribe to feeds in Google Reader.
For those that want to write similar extensions, there's a tutorial that will walk you through creating a very simple extension. In other news, Linux and Mac users can try some early builds of Chromium. Seth's Blog: What kind of open are you looking for? If you hear someone talking about "open source," it's quite possible that this isn't what they mean. One major soft drink company, for example, was talking about turning their brand open source. Pretty unlikely. Do you think that they meant allowing anyone to use their brand in any way they chose on a share and share alike basis? As change swirls around, the terms matter.
Mike sent me a list of different types of open. Open source : a program whose source code is made available for use or modification as users or other developers see fit. Women Use Blogs for Info, SocNets to Connect. Women are nearly twice as likely to use blogs than social networking sites as a source of information (64%), advice and recommendations (43%), and opinion-sharing (55%), while they are 50% more likely use social networks to keep in touch with friends and family (75%), reports BlogHer.
Results from the 2009 Women in Social Media Study (pdf) from by BlogHer, iVillage and Compass Partners, found that while women who use social media platforms share a strong desire to connect and to entertain themselves, their motivations for using various tools differ, MarketingCharts reports. Women Turn to Social Media in Greater Numbers Since the release of last year's Benchmark Study of Women and Social Media, research found women turn in greater numbers to blogs (55%), social networks (75%) and online status updates (20%) as primary sources of community interaction, entertainment and information: Declines in Traditional Media.
Facebook Audience in Germany Reaches 2 Million Users. Facebook Adds Friend Lists to Facebook Chat. Headlines and Deadlines: Reporter tweets being shot. The Art of Nonconformity Building Influence to Gain Widespread. More marketers are counting on social networks. Ten Twitter Mythconceptions|Technologizer. RelaunchXing socialmedian - louisgray.com. Telegraph.co.uk gets 8% of its traffic from social sites malco. Men Want Faster Downloads; Women Favor Usability. In Bb 2.0 - a collaborative music/spoken word project. Seth's Blog: What to do with people who aren't going t. 10 Rules for Today's Consumers In the New World of Real-Tim. How Executives Should be Using Social Media. Facebook platform developers could see $500M in revenue this yea. Social Strategy for Exciting (and Boring) Brands.
The Google Reader Snow Leopard theme…this is gorgeous. Google Execs: Twitter-like Functionality Could Be Added to Searc. Your Blog vs. The World: 7 Steps To Winning The War for Attentio. Twitter and Google ... Analytics | Blind Five Year Old. Will Social Media Save The Newspaper Industry? | Social Media Ex.