How social media and search can reach the pickiest audience - iM. More than ever, consumers are turning to the internet, their online social networks, and search engines to research before buying. Consider Yelp, a consumer review website and community. According to a recent episode of National Public Radio's "On the Media," Yelp is the bane of most local business owners, who have no way to run interference on the site's consumer reviews of their services and products. Unfortunately for business owners who feel slighted by the site, Yelp's consumer reviews and product research are a cleared-eyed view into the future of advertising. As reported in the Wall Street Journal Microtrends blog in January, consumers want to be in control of decision-making information and don't want to be sold -- these consumers are the "new info shoppers.
" NIS consumers aren't just conducting research and opinion polls of their social networks before buying big ticket items; they are equally diligent about everyday purchases such as toothpaste and hair products. David A. WWDC 2009 Predictions. Sunday, 7 June 2009 What I know, don’t know, and know I don’t know about tomorrow’s WWDC announcements. As usual, please, no wagering. iPhone 3GS Everything I wrote about last month in “The Next iPhone” still stands. One additional tidbit I’ve heard is the new hardware’s code name: iPhone 3GS. The other new tidbit is battery life: 15-20 percent longer than the iPhone 3G. As for form factor, I believe the 3GS will have the same or very similar dimensions as the 3G; the screen size is unchanged and existing cases might fit the 3GS.
Lower-Priced iPhones There are pervasive rumors that Apple is also set to announce lower price points for the iPhone. I believe this is true, and the new price will be $99. I would wager heavily on (b) — that the new iPhone 3GS models will not replace the 3G, but rather assume the flagship position while the year-old 3G slides down to the second spot in the product lineup. iPhone Tethering Snow Leopard Sell it for $129, just like previous major updates. Marble. Product v. process journalism: The myth of perfection v. beta cu. An alarm went off on some desk at The New York Times business section: Oh-oh, time to slam blogs again. But the latest assault reveals as much about The Times and the culture of classical journalism as it does about bloggers.
Like the millennial clash of business models in media – the content economy v. the link economy and the inability of one to understand the other – here we see a clash over journalistic culture and methods – product journalism v. process journalism. In The Times, Damon Darlin goes after blogs for publishing rumors and unfinished stories, calling it a “truth-be-damned approach” and likening it to yellow journalism, the highest insult of the gray class. He hauls out the worst example again – just as bloggers trying to go after MSM reporters do: the Steve Jobs heart attack rumor and Times WMD reporting (or Jayson Blair or Dan Rather), respectively.
Darlin leads with TechCrunch and Gawker sharing bogus rumors of Apple buying Twitter. One word: standards. Google vs. Yahoo vs. Bing. Results are very similar, but Google. Now, this is rather fascinating. Technophobe Louis Gray (clearly I’m being sarcastic) shared a link to a site called Blind Search that lets you search all three major search engines (Google, Yahoo and Bing) simultaneously, the twist is that it shows the results from all three without indicating which results are from which engine – you simply select which of the three is your preferred set of results. I tested it with a number of various search terms and almost every time selected a different search engine to the last. I couldn’t help but laugh. Now, what this might prove is that in general, most people could cope just fine no matter what search engine they used. What’s even more conclusive however is that it’s not just about search any more, it’s about the family of services and products accompanying search, the ancillary products, and we all know who wins there.
Microsoft’s most successful ancillary product is likely either Hotmail, MSN Messenger or Live Maps. When the Thrill of Blogging Is Gone ... Data Mining: Text Mining, Visualization and Social Media: The Co. No more impersonations. Twitter to launch verified accounts. - T. Social media: Whose job is it anyway? It should come as no surprise to readers of this article that a seismic shift in the way consumers interact with media has turned the marketing world upside down (if this is a surprise to you, give me a call. You can come to my apartment and I will turn you upside down so you can see this new world like the rest of us).
It is no longer acceptable for media and marketing professionals to create content that is just for consumption, with no entry point for interaction. Let me reiterate: No option for interaction is unacceptable! While I do not have scientific proof of this fact, I submit that our brains have been altered to the degree that, when we see media, our instincts tell us to interact with it. Let me reiterate: We have the right to participate! Whether or not content creators have provisioned a course of action that allows consumers to interact with the media they have created, consumers will interact with it. Let me reiterate: We will share it, whether you like it or not! On Twitter, Most People Are Sheep: 80 Percent Of Accounts Have F. Let’s face it, most people are sheep. It is much easier to follow than to lead, and on Twitter it is no different. A full 80 percent of Twitter accounts have fewer than 10 followers, according to an analysis of seven million Twitter accounts provided to TechCrunch by Web security firm Purewire (which operates TweetGrade).
What’s more, 30 percent have zero followers. Does this mean nobody is using Twitter? Or that they are using it more as a one-way information consumption service? The fact that an estimated 32 million people around the world visited Twitter.com alone in April certainly indicates that there is something going on there. Here is how Purewire breaks down activity on Twitter by number of followers, followings, and Tweets: Followers Accounts with 0 followers: 29.4% Accounts with 1 to 9 followers: 50.9% Accounts with 10 or more followers: 19.7% Followings Accounts following 0 people: 24.4% Accounts following 1 to 9 people: 43.4% Accounts following 10 or more people: 32.2% How Twitter's Staff Uses Twitter (And Why It Could Cause Pr.
Twitter has captured peoples' imaginations like nothing else on the web in years. It's growing fast, gets talked about all the time in other media, has fostered a huge developer community and gets used in more ways than anyone could have thought possible. It's a great tool for journalists, for students, for knitters, for marketers and for people in many other walks of life.
What if the people working at Twitter Inc. aren't using the service the way many of its power users are, though? We've examined the posting and following habits of people on the company's staff and found that Twitter team members don't follow very many other people, they aren't following many of the top developers in their own community and they don't even Tweet very much.
This could be cause for concern among power users who depend on the service as it exists now, much less for those hoping it will be developed for even more powerful use cases. Twitter's employees don't twitter very much. The conclusion? Has Twitter Killed Blogging? Scoble Hasn't Posted In 5 Days. Facebook’s new feature could make people wonder &#
Facebook today launched a brand new way of keeping up to date with your friends and fan pages, via SMS. After setting up your SMS settings, you’ll see a “subscribe via SMS” link below the profile pictures on profiles and fan pages. A small but extremely significant addition…Why? Let me explain. Twitter Territory What’s conclusive is that this is a blatant step further into Twitter territory and in many respects, another case of “people seem to like that, lets do the same” – but there’s nothing wrong with that, businesses have been doing it for years.
I’ve said it before and I’ll say it again, Facebook and Twitter needn’t compete, they can both have a slice of us. Facebook won’t stop trying… Irrespective, it seems a little too late and Facebook appear adamant on attempting to wipe Twitter out. …and they might just win. Social Networking in the Year 3000. Amazing Blogs: The 1-2-3 Plan Every Blogger Should Know | Copybl. Social Media, Your Brand and Your Employees. The pictures vetoed by Berlusconi ELPAS.com. Veronica Lario, First Lady of Italy, said a month ago that under her husband's influence, politics in Italy "had degraded to shameless levels", where only looks and television are taken into account, and where "many parents are willing to close their eyes and offer their virgins to the dragon". Her words unleashed a political earthquake that keeps growing in intensity.
In this context, the Sardinian photographer Antonello Zappadu, 51, who took from 2007 until January 2009 the pictures of Villa Certosa, the splendid mansion Berlusconi owns in Sardinia, has become the main witness for the prosecution. Zappadu is not a paparazzo. He is a reporter and has chosen to protect the privacy of the people who appear in the images. That is the reason why all the faces seen in these pages are unrecognizable, because they were fuzzed by him - all, except Berlusconi's. Last week, Zappadu tried to sell his graphic work to Panorama, a magazine linked to Berlusconi? Traducción: Newclips.
YouTube Drives Video Viewing to Record Month - PC World. People in the U.S. viewed a record 16.8 billion videos online in April, a 16 percent increase over March, due in large part to a "surge" in usage at YouTube, according to comScore. Google sites again ranked first with 6.8 billion videos viewed, for a commanding 41 percent of the market and a 15 percent increase compared with March. More than 99 percent of Google sites' videos are viewed at YouTube, comScore said Thursday. News Corp.'s Fox Interactive Media, which includes MySpace, came in a distant second with 513 million videos, or 3.1 percent of the total. Hulu, co-owned by NBC Universal, News Corp. and Providence Equity Partners, ranked third with 397 million videos, or 2.4 percent. Yahoo sites, in fourth place, had 355 million videos, or 2.1 percent of the pie.
Rounding out the top 10, each with less than 2 percent share, were Viacom, Microsoft sites, Turner Network, CBS Interactive, Disney Online and AOL. Video sites come in different flavors. Incompatible Browser. Modeling The True Value Of Social Networks: 2009 Edition. A year ago we modeled out the true value of various social networks based on the idea that users in high-value online advertising markets like Japan, the UK and the U.S. were worth more (financially speaking) than those in lower value online advertising markets.
Facebook had recently become the largest worldwide social network in terms of users, but based on our model MySpace was still by far the most valuable social network. We’ve now remodeled social network valuations based on current user numbers and Facebook’s most recent $10 billion valuation. The results are dramatically different. Based on the original year-old model, if Facebook was worth $15 billion (their then-current valuation), MySpace, with far more U.S. users, was worth nearly $20 billion: Our model takes Comscore data for available countries and regions. The bottom line: If Facebook is worth $10 billion today, MySpace is worth just $6.5 billion. Lots of charts and graphs below. Deep Jive Interests Twitter Changing The Way We Live? What Do. Google Street View: Now With Smart Navigation.
Street View in Google Maps is a somewhat controversial feature, but there is no denying that it is quite an interesting product. Until now, however, navigation along streets was a bit difficult, but Google just introduced a new, smarter way to navigate Street View's panoramas. Instead of having to click from one arrow to the next, you can now simply double-click anywhere in an image and Google will take you to this point. In addition, Street View now also recognizes the facades of buildings and will show a rectangle when you mouse over a house. Thanks to this, you can now also easily zoom in to any spot in an image by just double-clicking. More Three-Dimensional By using a rectangle that conforms to a building's geometry, Street View suddenly also feels a lot more three-dimensional than ever before. According to Google's announcement, Street View can do this thanks to using laser point clouds and by analyzing the differences between consecutive pictures.
More 3D in Google Map's Future? Making a Case for Social Media | Online Marketing Blog. At the Online Marketing Summit in Minneapolis this week, I presented on Social Media Strategy and briefly highlighted Blogging and Twitter as tactics. This is the first of several posts that will visit the key concepts offered in that presentation. Why social media? It comes down to gaining a competitive advantage. I like the quote from Oliver Young at Forrester Research: “Marketers who embrace social media will outdistance competition, build community following, and boost loyalty” What better time to build better relationships with your customers than during a recession? Budgets are slim and purchasing decisions are often made based on relationships and connections right along with price. TopRank’s informal polls as well as the research of other organizations offer insights that report a growing optimism and interest at the budgetary level for social media investment.
There’s reason for such optimism surrounding the social web. Most Video Still Viewed On TV. The average US adult watches 5 1/2 hours of live TV every day, but online videos for just a few minutes a day, according to a report from the Council for Research Excellence. The study, sponsored by media research firm Nielsen, indicates that 94% of adults watch TV on any given day. TV (including DVR playback) represents 99% of all the video watched by US adults, and even for the youngest group in the sample (age 18-24), online video only represented 2% of all screen time. Computers and mobile screens have clearly taken time away from TV, but online video still has a long way to go.
Users between the ages of 18-24 spend more time in front of their computer screens than any other group (143 min a day on average), but even this group watches 210 min of TV every day. The adagio seems to be that the older a person is, the more time they are likely to spend in front of their TV (421 min for those 65 and older). Study: 99% of Video is Still Seen on TV. Man burgled, blames Twitter - there’ll be more like hi. eModeration Blog: What to Listen for in Social Media: Part Three. Is Commenting on Blogs a Smart Traffic Strategy? New studies: Twitter is the Twilight Zone of social networks | B.
One Degree: Putting the Social Back in Social Media. Convince and Convert Blog: Where Social Media and Email Collide. Gmail power tools | Business Center | Working Mac. Technology Review: Blogs: arXiv blog: Altruism Repays the Best-C. Ready For a Multi-Touch Web? Website liable for Google-generated page summary. Journalists Should Customize Social Networks to Max. Search Smackdown: Bing Vs. Google. New Twitter Research: Men Follow Men and Nobody Tweets - Convers. Loic Le Meur Blog: Twitter Wins (again) Against Old Media Coveri. Facebook and Twitter coming to Xbox Live as Microsoft beefs up o. How to Add Twitter Search to Bing. Study: iPhone Users Recall Mobile Ads Better than non-iPhone Use. Why Are Baby Boomers Coming Back to Facebook Less?