Thoughts on Twitter and Business for Enterprise. Yesterday I was on panel at Enterprise 2.0 Conference on business uses of Twitter, How Twitter Changes Everything. My panel co-participants include Jessica Lipnack, CEO, NetAge (our moderator) Isaac Garcia, CEO, Central Desktop, Clara Shih, author of The Facebook Era, and my fellow AppGap blogger, Patti Anklam. Here is what I planned to share at the session. I ended up saying most of it but there was not time or it did not fit the conversation to say all of it.
There have been many creative business uses of Twitter and a lot have been written about them so I will not repeat that stuff here. First, I want to make a confession. When I made fun of the chaotic stream of chatter on Twitter, many of my fellow bloggers rose to its defense and urged me to join their conversations. First, I discover a lot of interesting ideas. Second, I use Twitter search as an alternative to Google search. Third, like my blog, I use Twitter as a personal knowledge management system. Microsoft Hohm - Request an invitation. AP Issues Strict Facebook, Twitter Guidelines to Staff | Threat. The Associated Press is adopting a stringent social-networking policy for its employees, informing them to police their Facebook profiles “to make sure material posted by others doesn’t violate AP standards.”
The policy (.pdf) comes weeks after an AP reporter was reprimanded for posting a comment to his own Facebook profile criticizing the Sacramento-based newspaper chain McClatchy, whose stock has become nearly worthless after a string of costly acquisitions. New York headquarters of The Associated Press. Photo AP “We all have a stake in upholding the AP’s reputation for fairness and impartiality, which has been one of our chief assets for more than 160 years,” Kristin Gazlay, an AP vice president, wrote Thursday to the news agency’s 4,000 employees. The AP’s social-networking policy comes as the media at large begins adopting Facebook and Twitter guidelines during a time of explosive growth in online social media. (Disclosure: David Kravets is a former AP reporter.) See Also: Why Do Newspapers So Rarely Link Out? Let's make the web faster. Study: Users Spend More Time on Social Networks Than Ever Before.
According to a new study from Nielsen, Internet users spend more time on social networks and blogs in May 2009 than ever before. The total number of minutes increased 82% year-over-year. Unsurprisingly, Twitter saw the largest gain in total new users among social networks, with a 1,448% increase in visitors from May 2008 to May 2009. Users also started to spend far more time on Twitter in recent months. In May 2008, the average user spent about 6 minutes on Twitter.com, while this number has now grown to more than 17 minutes (Note: as far as we can see these numbers don't seem to take users who use third-party clients into account).
iMedia Connection. When I wake up and look outside, I still can't believe it's already summer. With the barrage of innovation, both on the technology and media sides, time seems to move past us faster and faster. One of the byproducts of this fast-paced environment of change is the excitement of uncertainty that each day brings. Just a couple of years ago, the speed of news was dependent on the rate at which someone could blog or a news outlet could publish a report online. Now, news is broadcast instantly via Twitter and the vast array of social networks. With the current economic climate, the excitement of uncertainty brings new meaning. Brands have been forced to sharpen their pencils, get more creative, and engage with their consumers to a greater degree than we've ever seen. There are many great stories from the first half of 2009.
Twitter hits the tipping pointWhen Twitter first launched in mid 2007, it was virtually unknown. Next page >> Can Twitter Become the New Casual Gaming Hub? Dutch Government: Save Newspaper Industry With Internet Access T. Sounds insane? Well, that seems to be the advice a special committee is going to give the Dutch government today. The so called ‘Brinkman committee’ was recently assigned with the task of coming up with course of action for the Dutch newspaper industry. Today, they will present their report (download it here, in Dutch). The most important advice will be to put a special tax on ALL internet access subscriptions.
Every family would pay a 2 euro yearly tax resulting in an extra 12 million a year. The resulting funds will be used on innovative projects. As you would expect there are thousands of angry comments on the online articles who reported on the issue this morning. I can’t say I’m to eager to pay a tax and see that money end up at newspapers to spend on projects. But lets ignore the ‘not with my money’ sentiment for a minute and think about the ”newspaper industry” definition. Would a government supplied tax be the solution then to save newspapers? The FASTForward Blog Adoption of Social Media - It’s. I think when the history books are written that one of the Galileo’s of our time – a person who used scientific tools to see a new reality that changes our paradigm – will be Valdis Krebs. While commentators such as myself speculate, Valdis proves the theory with evidence. This is what the new organization looks like: Here Valdis uses a real community – (OCL) – on the outside a loose group of “lurkers”.
In the Green group – groups of loosely connected sub groups – In the Centre – the Core – a densely connected group that acts like a Sun. It has both mass that acts as a social gravity attracting inwards. It also acts as the sun in that this group also shines energy out that reaches to the far edges of the outer group. Here is Valdis’ view of the core or as I call it the “Sun”. Here is another view of what the “Sun” can do – it is an adoption force. So the implications are clear for me anyway. Adopting Social Media has nothing to do with the tools.
But here is the key insight. More later. Google v. Facebook? What We Learn from Twitter. - John Battelle& Last week I wrote a post in which I opined a bit about Facebook search. In it I wrote: Facebook is way more than its newsfeed, and its search play is key to proving that value, and extending it….No doubt building Facebook search today is akin to building Google ten years ago – bigger, most likely, in terms of data, algorithmic, and platform challenges. If only I had waited a few days, I could have pointed to Fred’s piece in Wired, out this week. He profiles the ongoing feud between the King of Search, Google, and the upstart, Facebook. In his piece, he writes: For the last decade or so, the Web has been defined by Google’s algorithms—rigorous and efficient equations that parse practically every byte of online activity to build a dispassionate atlas of the online world. Facebook CEO Mark Zuckerberg envisions a more personalized, humanized Web, where our network of friends, colleagues, peers, and family is our primary source of information, just as it is offline.
Why? Strange Attractor Blog Archive The future of civil society. Posted by Suw Charman-Anderson I’ve been working on this section of my report for Carnegie Uk Trust pretty solidly for the last few weeks, and I finally have something to show for all of the brainstorming, mindmapping, matrices and post-it notes stuck to my office wall! The section is 7,500 words long, so quite a decent chunk of the final report (although also 1,500 words over its allocation!). You can, if you wish, read the section here and leave your comments as per usual at the bottom. I am, however, also putting it into BookOven for paragraph by paragraph annotation. (That’s a nice collisions of clients!) If you want to be able to comment at a paragraph level, please email me and I will send you an invitation to the site (we’re still in private alpha). I look forward to your comments.Introduction The question of what the next 15 years holds for social media, and the organisations who use it, is a difficult one to answer.
Increase in number of interpersonal connections. iMedia Connection. The web has proven to be a huge benefit for getting product and service messages to prospective buyers faster, easier, and more cost effectively than many traditional marketing vehicles. Google estimates that as of June 2008, there were 1 trillion unique URLs on the internet at once, and it's not stopping there.
This expansion has given rise to even more marketing real estate in the form of banners, sponsored links, blogs, etc. To sum it up, there's quite a lot of marketing content out there. The question is: Are your customers getting it? As the web is the great equalizer, most companies have launched a multitude of marketing pages, resulting in a deluge of pitches, promises, and promotions.
With a growing floodwall of messages rushing at customers, how are they handling it? Here are 10 characteristics of good messages that get results. 1. 2. 3. 4. 5. 6. 7. 8. "Easier, Faster and 2x More Whitening Agent than leading whitening strips. " 9. Messaging architecture. From Social Media To Social Business Design.
We are now seeing conferences dedicated solely to Twitter—the latest was Jeff Pulver's 140Char held in NYC. Like many others who were not at the event, I was able to attend virtually through following tweets. After a while I thought to myself—wait a minute, we're still just talking about "social media" in silos. What about the bigger picture? And what do you ask is the big picture? Great question. Let's start here, the term "social media" itself is indicative of the state of affairs. "Media" limits our view of the movement, and brings with it the baggage of decades of advertising. Enter Social Business Design Imagine if a company like GM, was at the core "social".
While I can't go into the full vision of what we're thinking about yet—we're realizing that the bigger picture goes beyond how you can be a great tweeter, blogger or social media evangelist for your organization. For related thoughts from the folks I'm working with, see Peter Kim, Jevon MacDonald, and Kate Niederhoffer. Facebook Is Shut Down in Iran, But Email Notifications Are Still. Forbes Insights: The Rise of the Digital C-Suite. 5 Tech Things Every Blogger Should Know. Where 15 years ago, having a Web site was something of a badge of nerdiness, today having a site doesn’t require much technical knowledge at all. Someone with almost no technical expertise can set up an account on WordPress.com or Blogger and be blogging within minutes. However, this doesn’t mean that a blogger can get away with being a technical dunce. Though getting words on the Internet is pretty simple, building and growing a blog does require one to know a bit more than how to flip on a PC.
Social networking sites make it easy to get online, but blogging, especially over the long haul, takes something more. So what are those things that every blogger should know? 1. The Internet is a pretty amazing thing. Though a blogger doesn’t need to understand every technical detail about how the Web does its thing, a basic understanding of how a browser goes from a “.com” and then loads a site is probably a good idea. Why it is Important Where to Learn It 2. 3. 4. 5. Bottom Line. Social Media is Rife with “Experts” but Starved of Authorities |
InShare0 Perhaps Lewis Carroll was peering into the looking glass when he wrote “Through the Looking Glass and What Alice Found There.” In it, we were introduced to Tweetle Dum and Tweetle Dee, a curious duo that always shared a fruitful, entertaining, and complementary conversational exchange even though they always agreed to battle each other.
Some suggest that the significance of Alice’s encounter with the twins explores how curiosity leads to the unknown and therefore, may not be worthy of pursuit. It’s just not safe right? These encounters either remind us why we’ve created a comfort zone or they challenge us to venture outside of it. And if Tweetle Dee and Tweetle Dum were the executives to whom we report, then we can assume that our imagination and ambition, and any attempts to justify the value of new and social media, serves zero relevance and therefore will receive zero support. Caution, however, isn’t something we throw to the wind. We’re all learning. We are the champions… Source. Being Peter Kim: Reflections on Social Business. It’s been almost a year since I started building Dachis Corporation to make sense of all the social things going on out there.
Along the way, I’ve constantly been asked, “what are you working on?” Today I’m ready to share part of the answer with you, which is social business design: a framework for understanding and applying social constructs to business (visualized above). Social business design is a mutually exclusive, collectively exhaustive way of considering how a corporation, business unit, or project can create and capture value from today’s emerging technologies and evolving operating environment.
The social business design framework captures ecosystem (community), hivemind (culture), dynamic signal (collaboration), and metafilter (content). Putting these into play creates improved business outcomes as well as emergent outcomes. Dachis Corporation has developed advisory and implementation services to help companies understand and implement social business design. No description available. How should news websites cater for the appetite of news-hungry audiences for running commentary during major breaking stories like Iran’s post-election turmoil? The challenge here is to match what TV stations can do when they switch between news bulletins to rolling 24 hour coverage. Only the web ought to be able to do so much more given its scope for interactivity. In an ideal world you’d want to provide the fastest, most thoroughly verified reports around the clock whether they or not they are from conventional journalists. And as a user I think you’d also want to be pointed in the direction of where you can find out more.
If all this was easy then it would have been done by now. So what’s the state of the art? The live blog The Guardian (live news blog), the NYT (the Lede Blog), the Atlantic (Andrew Sullivan) and the Huffington Post (Nico Pitney) are among those media organisations using this approach to sample the best material across the Web. Reporters logs. Why Your Corporate Message Isn't Being Heard | Social Media. Jason Falls After a recent presentation, an audience member approached to compliment my talk. “You did a good job of taking what was a very complex subject to me and refining it into something I could understand.”
I was flattered and satisfied that I had helped this woman grasp a topic that intimidated her. As I thought about her statement, it occurred to me this is what professional communicators are charged with – refining complexities into meaningful data. Working on a client project several months ago, I was asked to review a page of website copy for a particular initiative. Recent safety upgrades to non-biodegradable processors required to ensure Environmental Protection Agency disposal compliance have resulted in a budget shortfall in Palookaville’s Waste Management Department. It’s not that the copy is confusing. My version of the copy for the web page looked like this: The city commission is about to increase your trash bill. Which would more easily compel you to take action? Online Journalism: Then VS Now – The Next Web. 100 Best Free iPhone Apps for College Students | Best Universiti.
A Look at Twitter in Iran Sysomos Blog. Doctor and Patient - Medicine in the Age of Twitter - NYTimes.co. Twitter on the Barricades in Iran - Six Lessons Learned - NYTim. Overdrive Online Marketing Blog: Iran vs. Iran – A Revolution Ca. People First: The Key to Social Media Strategy - Associations No. IranElection Tweets Phrase Net.
Trends: Impacts Of The Era of Social Colonization –Eve. Incredibly Dull: The Art of Managing Knowledge Management Progra. Twitter: No Internet Required. Incompatible Browser. Rules of Engagement for Journalists on Twitter | PB. New Ways to Search on YouTube. For NASA Employees, It's "Spacebook" Not Facebook. Flickr's Mobile Site Gets Smarter: Shows Photos Taken Nearb. Wikipedia Getting Video within Months. Seth's Blog: Two ways to build trust. Forget Skype, TruPhone brings VOIP with push notifications to th. 7 ways for digital studios to shine.
Twitter Censoring Trending Topics? Isn't It About Time? Hitwise Intelligence - Bill Tancer - North America. Google Books Just Got Better: Better Search Within Books, Embedd. Does Self-Censorship Help Innovation? The Enterprise 2.0 Approac. Enterprises and Social Media: 5 Must-Haves.